Florida
United StatesProgressive Commercial leads both the organic results and the AI citations in Florida, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 63.2% of the 19 searches tracked here, citing an average of 3.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | NEXT Insurance | 77.5 |
| 03 | The Hartford | 66.4 |
| 04 | GEICO | 58.1 |
| 05 | AmTrust | 33.2 |
| 06 | Sentry Insurance | 33.2 |
| 07 | Thimble | 16.6 |
| 08 | Merchants Insurance Group | 5.5 |
| 09 | W. R. Berkley | 5.5 |
| 10 | Liberty Mutual | 4.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 38.5% |
| 02 | GEICO | 23.1% |
| 03 | The Hartford | 15.4% |
| 04 | Insurance for Nonprofits | 7.7% |
| 05 | NEXT Insurance | 7.7% |
| 06 | Thimble | 7.7% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 31.7% |
| 02 | unknown | 19.5% |
| 03 | aggregator | 14.6% |
| 04 | agency | 12.2% |
| 05 | forum | 9.8% |
| 06 | publisher | 7.3% |
| 07 | association | 2.4% |
| 08 | software | 2.4% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 23.5% |
| 02 | Progressive | 17.6% |
| 03 | The Hartford | 17.6% |
| 04 | NEXT Insurance | 11.8% |
| 05 | Progressive Commercial | 11.8% |
| 06 | Hiscox | 5.9% |
| 07 | Nationwide | 5.9% |
| 08 | Thimble | 5.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 63.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Florida and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Orlando | Acceptance Insurance | 31.6% | 10 | 4.9 |
| 02 | Tampa | Ellie Insurance Group | 21.6% | 14 | 4.9 |
| 03 | Fort Lauderdale | Estrella Insurance | 33.3% | 9 | 4.9 |
| 04 | Jacksonville | Jacksonville Insurance Agency-Insurance Company | 30.6% | 9 | 5 |
| 05 | Miami | SOL Insurance Agency | 22.2% | 10 | 4.8 |
| 06 | Sarasota | Multi Insurance Services | 25% | 10 | 4.9 |
| 07 | Cape Coral | Simily Insurance | 23.5% | 10 | 4.9 |
| 08 | Tallahassee | Premier Insurance Agency | 30.3% | 10 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Florida, insurers are 31.7% of cited sources and comparison sites are 14.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 12.2% |
| 02 | YouTube youtube.com | Forums | 9.8% |
| 03 | GEICO geico.com | Insurers | 7.3% |
| 04 | The Hartford thehartford.com | Insurers | 4.9% |
| 05 | aidenrisk.com aidenrisk.com | unknown | 2.4% |
| 06 | atlasinsurancerochester.com atlasinsurancerochester.com | unknown | 2.4% |
| 07 | AutoGuide autoguide.com | Publishers | 2.4% |
| 08 | charlesriverinsurance.com charlesriverinsurance.com | unknown | 2.4% |
| 09 | e360insurance.com e360insurance.com | unknown | 2.4% |
| 10 | Gallagher Small Business gallaghersmallbusiness.com | Agencies | 2.4% |
| 11 | Geotab geotab.com | software | 2.4% |
| 12 | Gym Insurance gyminsurance.com | Comparison sites | 2.4% |
| 13 | Insurance Conference of Youth Organizations icoyouth.org | Associations | 2.4% |
| 14 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 2.4% |
| 15 | Insurance Pro Agencies insuranceproagencies.com | Agencies | 2.4% |
| 16 | Insureon insureon.com | Comparison sites | 2.4% |
| 17 | intacadvisory.com intacadvisory.com | unknown | 2.4% |
| 18 | janitorialmanager.com janitorialmanager.com | unknown | 2.4% |
| 19 | Leavitt Group leavitt.com | Agencies | 2.4% |
| 20 | mynewmarkets.com mynewmarkets.com | unknown | 2.4% |
| 21 | Neill Insurance neillinsurance.com | Agencies | 2.4% |
| 22 | NEXT Insurance nextinsurance.com | Insurers | 2.4% |
| 23 | protectedbychabert.com protectedbychabert.com | unknown | 2.4% |
| 24 | Simply Business simplybusiness.com | Comparison sites | 2.4% |
| 25 | SoFi sofi.com | Publishers | 2.4% |
| 26 | TechInsurance techinsurance.com | Comparison sites | 2.4% |
| 27 | The Zebra thezebra.com | Comparison sites | 2.4% |
| 28 | Thimble thimble.com | Insurers | 2.4% |
| 29 | TruckLeap truckleap.com | Comparison sites | 2.4% |
| 30 | Truckwriters truckwriters.com | Agencies | 2.4% |
| 31 | Turf Magazine turfmagazine.com | Publishers | 2.4% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Florida leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.