Indiana
United StatesProgressive Commercial leads both the organic results and the AI citations in Indiana, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 63.2% of the 19 searches tracked here, citing an average of 3.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | The Hartford | 44.5 |
| 03 | NEXT Insurance | 41.2 |
| 04 | GEICO | 22.6 |
| 05 | Hiscox | 8.6 |
| 06 | Markel | 8.3 |
| 07 | State Farm | 7.5 |
| 08 | Liberty Mutual | 4.2 |
| 09 | Nationwide | 4.2 |
| 10 | Insurance for Nonprofits | 3.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 27.8% |
| 02 | The Hartford | 27.8% |
| 03 | NEXT Insurance | 16.7% |
| 04 | Insurance for Nonprofits | 11.1% |
| 05 | GEICO | 5.6% |
| 06 | Hiscox | 5.6% |
| 07 | Travelers | 5.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 43.9% |
| 02 | unknown | 12.2% |
| 03 | agency | 9.8% |
| 04 | aggregator | 9.8% |
| 05 | publisher | 9.8% |
| 06 | forum | 4.9% |
| 07 | association | 2.4% |
| 08 | directory | 2.4% |
| 09 | social | 2.4% |
| 10 | software | 2.4% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 21.2% |
| 02 | NEXT Insurance | 12.1% |
| 03 | Progressive | 12.1% |
| 04 | Progressive Commercial | 12.1% |
| 05 | Hiscox | 9.1% |
| 06 | biBERK | 6.1% |
| 07 | GEICO | 6.1% |
| 08 | Chubb | 3% |
| 09 | Erie Insurance | 3% |
| 10 | Nationwide | 3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 63.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Indiana and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Indianapolis | SR-22 Insurance Partners of Indianapolis | 25% | 10 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Indiana, insurers are 43.9% of cited sources and comparison sites are 9.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 12.2% |
| 02 | The Hartford thehartford.com | Insurers | 12.2% |
| 03 | NEXT Insurance nextinsurance.com | Insurers | 7.3% |
| 04 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 4.9% |
| 05 | Trucking Insurance Services truckinginsuranceservices.com | Agencies | 4.9% |
| 06 | YouTube youtube.com | Forums | 4.9% |
| 07 | aiasc.com aiasc.com | unknown | 2.4% |
| 08 | Assure Childcare assurechildcare.com | Comparison sites | 2.4% |
| 09 | Commercial Carrier Journal ccjdigital.com | Publishers | 2.4% |
| 10 | charityfirst.com charityfirst.com | unknown | 2.4% |
| 11 | Construction Coverage constructioncoverage.com | Publishers | 2.4% |
| 12 | doereninsurance.com doereninsurance.com | unknown | 2.4% |
| 13 | Wikipedia en.wikipedia.org | Publishers | 2.4% |
| 14 | FreightWaves freightwaves.com | Publishers | 2.4% |
| 15 | GEICO geico.com | Insurers | 2.4% |
| 16 | Gym Insurance gyminsurance.com | Comparison sites | 2.4% |
| 17 | Hiscox hiscox.com | Insurers | 2.4% |
| 18 | Insurance Conference of Youth Organizations icoyouth.org | Associations | 2.4% |
| 19 | Insure Bodywork insurebodywork.com | Comparison sites | 2.4% |
| 20 | Insureon insureon.com | Comparison sites | 2.4% |
| 21 | LinkedIn linkedin.com | Social | 2.4% |
| 22 | Yelp m.yelp.com | Directories | 2.4% |
| 23 | nonprofitrisk.org nonprofitrisk.org | unknown | 2.4% |
| 24 | Otterstedt Insurance otterstedt.com | Agencies | 2.4% |
| 25 | ServiceTitan servicetitan.com | software | 2.4% |
| 26 | sevigneylyons.com sevigneylyons.com | unknown | 2.4% |
| 27 | Travelers travelers.com | Insurers | 2.4% |
| 28 | Truckwriters truckwriters.com | Agencies | 2.4% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Indiana leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.