Kentucky
United StatesProgressive Commercial leads both the organic results and the AI citations in Kentucky, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 3.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | GEICO | 52.1 |
| 03 | The Hartford | 50.9 |
| 04 | Insurance for Nonprofits | 23.2 |
| 05 | NEXT Insurance | 20.7 |
| 06 | biBERK | 13.5 |
| 07 | Merchants Insurance Group | 11.6 |
| 08 | Hiscox | 10.6 |
| 09 | Farmers | 4.6 |
| 10 | Sentry Insurance | 3.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 27.8% |
| 02 | GEICO | 16.7% |
| 03 | Insurance for Nonprofits | 16.7% |
| 04 | Farmers | 5.6% |
| 05 | Hiscox | 5.6% |
| 06 | NEXT Insurance | 5.6% |
| 07 | Sentry Insurance | 5.6% |
| 08 | The Hartford | 5.6% |
| 09 | Thimble | 5.6% |
| 10 | biBERK | 5.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 35.3% |
| 02 | unknown | 21.6% |
| 03 | agency | 17.6% |
| 04 | aggregator | 7.8% |
| 05 | forum | 5.9% |
| 06 | association | 2% |
| 07 | directory | 2% |
| 08 | publisher | 2% |
| 09 | search | 2% |
| 10 | social | 2% |
| 11 | software | 2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 16.7% |
| 02 | Progressive Commercial | 16.7% |
| 03 | Hiscox | 12.5% |
| 04 | NEXT Insurance | 12.5% |
| 05 | The Hartford | 12.5% |
| 06 | GEICO | 8.3% |
| 07 | biBERK | 4.2% |
| 08 | Farmers | 4.2% |
| 09 | Nationwide | 4.2% |
| 10 | Sentry Insurance | 4.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 84.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Kentucky and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Louisville | Propel Affordable Auto Insurance Louisville | 18.2% | 15 | 3.6 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Kentucky, insurers are 35.3% of cited sources and comparison sites are 7.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 9.8% |
| 02 | GEICO geico.com | Insurers | 5.9% |
| 03 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 5.9% |
| 04 | Farmer Brown Insurance farmerbrown.com | Agencies | 3.9% |
| 05 | TechInsurance techinsurance.com | Comparison sites | 3.9% |
| 06 | YouTube youtube.com | Forums | 3.9% |
| 07 | aegisifs.com aegisifs.com | unknown | 2% |
| 08 | bcfgroup.net bcfgroup.net | unknown | 2% |
| 09 | biBERK biberk.com | Insurers | 2% |
| 10 | bozzutoinsurance.com bozzutoinsurance.com | unknown | 2% |
| 11 | Brunswick Companies brunswickcompanies.com | Agencies | 2% |
| 12 | e360insurance.com e360insurance.com | unknown | 2% |
| 13 | Wikipedia en.wikipedia.org | Publishers | 2% |
| 14 | eqgroup.com eqgroup.com | unknown | 2% |
| 15 | Farmers farmers.com | Insurers | 2% |
| 16 | fmins.com fmins.com | unknown | 2% |
| 17 | getjobber.com getjobber.com | unknown | 2% |
| 18 | Google google.com | Search | 2% |
| 19 | gymdesk.com gymdesk.com | unknown | 2% |
| 20 | Hiscox hiscox.com | Insurers | 2% |
| 21 | Insurance Pro Agencies insuranceproagencies.com | Agencies | 2% |
| 22 | Insure Bodywork insurebodywork.com | Comparison sites | 2% |
| 23 | joemorten.com joemorten.com | unknown | 2% |
| 24 | lakeviewins.com lakeviewins.com | unknown | 2% |
| 25 | LinkedIn linkedin.com | Social | 2% |
| 26 | Yelp m.yelp.com | Directories | 2% |
| 27 | M Insurance Agent minsuranceagent.com | Agencies | 2% |
| 28 | mnaonline.org mnaonline.org | unknown | 2% |
| 29 | NEXT Insurance nextinsurance.com | Insurers | 2% |
| 30 | NIP Group nipgroup.com | Agencies | 2% |
| 31 | Reddit reddit.com | Forums | 2% |
| 32 | Sentry Insurance sentry.com | Insurers | 2% |
| 33 | ServiceTitan servicetitan.com | software | 2% |
| 34 | Simply Business simplybusiness.com | Comparison sites | 2% |
| 35 | Ten Four Insurance tenfourins.com | Agencies | 2% |
| 36 | BFIS thebfis.com | Agencies | 2% |
| 37 | The Hartford thehartford.com | Insurers | 2% |
| 38 | Thimble thimble.com | Insurers | 2% |
| 39 | Truckwriters truckwriters.com | Agencies | 2% |
| 40 | Santa Cruz Chamber of Commerce web.santacruzchamber.org | Associations | 2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Kentucky leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.