Louisiana
United StatesProgressive Commercial leads the organic results in Louisiana. Insurance for Nonprofits is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 3.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | NEXT Insurance | 65.3 |
| 03 | Insurance for Nonprofits | 37.8 |
| 04 | The Hartford | 37.8 |
| 05 | GEICO | 36.3 |
| 06 | Merchants Insurance Group | 25.2 |
| 07 | Thimble | 9.6 |
| 08 | Westfield Insurance | 7.6 |
| 09 | Markel | 7.6 |
| 10 | Travelers | 6.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Insurance for Nonprofits | 25% |
| 02 | Progressive Commercial | 20.8% |
| 03 | NEXT Insurance | 12.5% |
| 04 | The Hartford | 12.5% |
| 05 | GEICO | 8.3% |
| 06 | Thimble | 8.3% |
| 07 | Markel | 4.2% |
| 08 | Merchants Insurance Group | 4.2% |
| 09 | Travelers | 4.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 42.9% |
| 02 | agency | 23.2% |
| 03 | unknown | 14.3% |
| 04 | forum | 8.9% |
| 05 | aggregator | 5.4% |
| 06 | search | 3.6% |
| 07 | publisher | 1.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 22.7% |
| 02 | The Hartford | 18.2% |
| 03 | NEXT Insurance | 13.6% |
| 04 | Progressive | 13.6% |
| 05 | Progressive Commercial | 13.6% |
| 06 | Thimble | 9.1% |
| 07 | Travelers | 4.5% |
| 08 | Markel | 4.5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 84.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Louisiana and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Baton Rouge | Archangel Insurance | 23.5% | 9 | 5 |
| 02 | New Orleans | Brightway Insurance, The Combetta Agency | 20.6% | 12 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Louisiana, insurers are 42.9% of cited sources and comparison sites are 5.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 10.7% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 8.9% |
| 03 | YouTube youtube.com | Forums | 8.9% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 5.4% |
| 05 | The Hartford thehartford.com | Insurers | 5.4% |
| 06 | Allied Insurance Managers alliedinsmgr.com | Agencies | 3.6% |
| 07 | GEICO geico.com | Insurers | 3.6% |
| 08 | Google google.com | Search | 3.6% |
| 09 | Insureon insureon.com | Comparison sites | 3.6% |
| 10 | Thimble thimble.com | Insurers | 3.6% |
| 11 | Truckwriters truckwriters.com | Agencies | 3.6% |
| 12 | World Insurance Associates worldinsurance.com | Agencies | 3.6% |
| 13 | aiasc.com aiasc.com | unknown | 1.8% |
| 14 | Farmer Brown Insurance farmerbrown.com | Agencies | 1.8% |
| 15 | fdcins.com fdcins.com | unknown | 1.8% |
| 16 | fliprogram.com fliprogram.com | unknown | 1.8% |
| 17 | FreightWaves freightwaves.com | Publishers | 1.8% |
| 18 | glofox.com glofox.com | unknown | 1.8% |
| 19 | insureaustin.com insureaustin.com | unknown | 1.8% |
| 20 | Knoxville Insurance Store knoxvilleinsurancestore.com | Agencies | 1.8% |
| 21 | kovalevinsurance.com kovalevinsurance.com | unknown | 1.8% |
| 22 | Markel markel.com | Insurers | 1.8% |
| 23 | Merchants Insurance Group merchantsgroup.com | Insurers | 1.8% |
| 24 | NerdWallet nerdwallet.com | Comparison sites | 1.8% |
| 25 | NIP Group nipgroup.com | Agencies | 1.8% |
| 26 | Otterstedt Insurance otterstedt.com | Agencies | 1.8% |
| 27 | Quote Texas quotetexas.com | Agencies | 1.8% |
| 28 | Reliant Insurance Group reliantinsgrp.com | Agencies | 1.8% |
| 29 | sevigneylyons.com sevigneylyons.com | unknown | 1.8% |
| 30 | Ten Four Insurance tenfourins.com | Agencies | 1.8% |
| 31 | Travelers travelers.com | Insurers | 1.8% |
| 32 | wilkinsondunn.com wilkinsondunn.com | unknown | 1.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Louisiana leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.