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OK
Insurance board · November 2026

Oklahoma

United States
Searches tracked
19
AI Overview rate
78.9%
Sources per answer
3.4
Locator United States

Insurance in Oklahoma: who ranks, and who gets cited

Progressive Commercial leads both the organic results and the AI citations in Oklahoma, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 3.4 sources.

Discipline 01 · Best insurance SEO Progressive Commercial Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Progressive Commercial Cited in 36.4% of carrier citations
Discipline 03 · Best local SEO Cheapest Auto Insurance 20.8% of map slots across 2 metros

Organic visibility

Indexed to the Oklahoma leader
Organic visibility by carrier in Oklahoma, specialty insurance, November 2026
#CarrierVisibility index
01 Progressive Commercial 100
02 NEXT Insurance 98.1
03 GEICO 56.9
04 Insurance for Nonprofits 38
05 Sentry Insurance 38
06 The Hartford 25.3
07 Markel 19
08 Thimble 9.6
09 biBERK 7.6
10 Chubb 7.6

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Oklahoma, specialty insurance, November 2026
#CarrierShare of carrier citations
01 Progressive Commercial 36.4%
02 Insurance for Nonprofits 31.8%
03 NEXT Insurance 9.1%
04 GEICO 4.5%
05 Liberty Mutual 4.5%
06 The Hartford 4.5%
07 Thimble 4.5%
08 US Assure 4.5%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Oklahoma, specialty insurance, November 2026
#Source typeShare of citations
01 carrier 43.1%
02 agency 17.6%
03 unknown 11.8%
04 forum 9.8%
05 aggregator 7.8%
06 publisher 5.9%
07 association 2%
08 software 2%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Oklahoma, specialty insurance, November 2026
#CarrierShare of mentions
01 Progressive 19.2%
02 Progressive Commercial 15.4%
03 The Hartford 15.4%
04 NEXT Insurance 11.5%
05 GEICO 7.7%
06 Thimble 7.7%
07 biBERK 3.8%
08 Chubb 3.8%
09 Erie Insurance 3.8%
10 Hiscox 3.8%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 19 searches
AI Overview presence by search intent in Oklahoma, November 2026
Search intentReturned an AI Overview
unclassified 78.9%
Oklahoma · Auto · 19 captures · Jul 2026

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Local pack by metro

2 metros measured in Oklahoma
Local pack leader in each Oklahoma metro, November 2026
#MetroLeading business Share of slotsBusinessesRating
01 Oklahoma City Thrive Insurance 22.2% 10 4.8
02 Tulsa Cheapest Auto Insurance 30.6% 7 4.9

Near-me searches are measured per metro, not per state. Each metro has its own board.

Every source the AI cites

33 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Oklahoma, insurers are 43.1% of cited sources and comparison sites are 7.8%.

Every domain cited in AI answers for Oklahoma, November 2026
#SourceType Share of citations
01 Progressive Commercial
progressivecommercial.com
Insurers
15.7%
02 Insurance for Nonprofits
insurancefornonprofits.org
Insurers
13.7%
03 YouTube
youtube.com
Forums
7.8%
04 Farmer Brown Insurance
farmerbrown.com
Agencies
3.9%
05 NEXT Insurance
nextinsurance.com
Insurers
3.9%
06 Assure Childcare
assurechildcare.com
Comparison sites
2%
07 AutoGuide
autoguide.com
Publishers
2%
08 bozzutoinsurance.com
bozzutoinsurance.com
unknown
2%
09 Liberty Mutual
business.libertymutual.com
Insurers
2%
10 Construction Coverage
constructioncoverage.com
Publishers
2%
11 Dayton Insurance
daytoninsured.com
Agencies
2%
12 Gallagher Small Business
gallaghersmallbusiness.com
Agencies
2%
13 GEICO
geico.com
Insurers
2%
14 Geotab
geotab.com
software
2%
15 getjobber.com
getjobber.com
unknown
2%
16 Gym Insurance
gyminsurance.com
Comparison sites
2%
17 Insurance Conference of Youth Organizations
icoyouth.org
Associations
2%
18 idahoinsuranceforless.com
idahoinsuranceforless.com
unknown
2%
19 Insurance Pro Agencies
insuranceproagencies.com
Agencies
2%
20 Inszone Insurance
inszoneinsurance.com
Agencies
2%
21 intacadvisory.com
intacadvisory.com
unknown
2%
22 mdpins.com
mdpins.com
unknown
2%
23 mohragency.com
mohragency.com
unknown
2%
24 Neill Insurance
neillinsurance.com
Agencies
2%
25 Reddit
reddit.com
Forums
2%
26 Reliant Insurance Group
reliantinsgrp.com
Agencies
2%
27 SoFi
sofi.com
Publishers
2%
28 The Hartford
thehartford.com
Insurers
2%
29 The Zebra
thezebra.com
Comparison sites
2%
30 Thimble
thimble.com
Insurers
2%
31 TruckLeap
truckleap.com
Comparison sites
2%
32 Truckwriters
truckwriters.com
Agencies
2%
33 US Assure
usassure.com
Insurers
2%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Oklahoma leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.