Kansas
United StatesProgressive Commercial leads both the organic results and the AI citations in Kansas, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 73.7% of the 19 searches tracked here, citing an average of 3.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | GEICO | 74.6 |
| 03 | NEXT Insurance | 66.4 |
| 04 | The Hartford | 36.9 |
| 05 | Sentry Insurance | 17.4 |
| 06 | biBERK | 11.5 |
| 07 | Markel | 8.7 |
| 08 | Hiscox | 7.6 |
| 09 | NJM | 6.3 |
| 10 | Insurance for Nonprofits | 5.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 26.9% |
| 02 | Insurance for Nonprofits | 23.1% |
| 03 | GEICO | 19.2% |
| 04 | NEXT Insurance | 19.2% |
| 05 | Hiscox | 3.8% |
| 06 | Sentry Insurance | 3.8% |
| 07 | biBERK | 3.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 53.1% |
| 02 | agency | 12.2% |
| 03 | aggregator | 10.2% |
| 04 | forum | 8.2% |
| 05 | publisher | 6.1% |
| 06 | unknown | 6.1% |
| 07 | association | 2% |
| 08 | software | 2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 19.4% |
| 02 | Progressive | 19.4% |
| 03 | Progressive Commercial | 19.4% |
| 04 | NEXT Insurance | 16.7% |
| 05 | biBERK | 5.6% |
| 06 | Hiscox | 5.6% |
| 07 | NJM | 5.6% |
| 08 | The Hartford | 5.6% |
| 09 | Sentry Insurance | 2.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 73.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Kansas and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Wichita | The Insurance Guys - Wichita | 25% | 10 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Kansas, insurers are 53.1% of cited sources and comparison sites are 10.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 14.3% |
| 02 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 12.2% |
| 03 | GEICO geico.com | Insurers | 10.2% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 10.2% |
| 05 | YouTube youtube.com | Forums | 8.2% |
| 06 | Insureon insureon.com | Comparison sites | 4.1% |
| 07 | TechInsurance techinsurance.com | Comparison sites | 4.1% |
| 08 | Ten Four Insurance tenfourins.com | Agencies | 4.1% |
| 09 | Allied Insurance Managers alliedinsmgr.com | Agencies | 2% |
| 10 | biBERK biberk.com | Insurers | 2% |
| 11 | Commercial Carrier Journal ccjdigital.com | Publishers | 2% |
| 12 | charityfirst.com charityfirst.com | unknown | 2% |
| 13 | dat.com dat.com | unknown | 2% |
| 14 | Wikipedia en.wikipedia.org | Publishers | 2% |
| 15 | HC&C Insurance hcandcinsurance.com | Agencies | 2% |
| 16 | Hiscox hiscox.com | Insurers | 2% |
| 17 | Insurance Conference of Youth Organizations icoyouth.org | Associations | 2% |
| 18 | Insure Bodywork insurebodywork.com | Comparison sites | 2% |
| 19 | LeadIQ leadiq.com | software | 2% |
| 20 | reliancepartners.com reliancepartners.com | unknown | 2% |
| 21 | Sentry Insurance sentry.com | Insurers | 2% |
| 22 | Thumann Insurance Agency thumanninsuranceagency.com | Agencies | 2% |
| 23 | Truckwriters truckwriters.com | Agencies | 2% |
| 24 | Turf Magazine turfmagazine.com | Publishers | 2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Kansas leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.