Colorado
United StatesProgressive Commercial leads both the organic results and the AI citations in Colorado, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 68.4% of the 19 searches tracked here, citing an average of 3.7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | GEICO | 71.2 |
| 03 | NEXT Insurance | 57.6 |
| 04 | Merchants Insurance Group | 33.8 |
| 05 | Sentry Insurance | 27 |
| 06 | Liberty Mutual | 25.7 |
| 07 | The Hartford | 22.5 |
| 08 | Insurance for Nonprofits | 16.3 |
| 09 | Hiscox | 10.3 |
| 10 | biBERK | 10.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 25.9% |
| 02 | Insurance for Nonprofits | 22.2% |
| 03 | NEXT Insurance | 11.1% |
| 04 | The Hartford | 11.1% |
| 05 | GEICO | 7.4% |
| 06 | Hiscox | 3.7% |
| 07 | Liberty Mutual | 3.7% |
| 08 | Markel | 3.7% |
| 09 | Sentry Insurance | 3.7% |
| 10 | Thimble | 3.7% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 56.2% |
| 02 | agency | 12.5% |
| 03 | unknown | 12.5% |
| 04 | aggregator | 10.4% |
| 05 | forum | 8.3% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | NEXT Insurance | 23.1% |
| 02 | GEICO | 15.4% |
| 03 | biBERK | 7.7% |
| 04 | Liberty Mutual | 7.7% |
| 05 | Progressive | 7.7% |
| 06 | Progressive Commercial | 7.7% |
| 07 | The Hartford | 7.7% |
| 08 | Chubb | 3.8% |
| 09 | Hiscox | 3.8% |
| 10 | NJM | 3.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 68.4% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Colorado and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Colorado Springs | A Plus Insurance | 30.6% | 7 | 4.8 |
| 02 | Denver | A Plus Insurance | 27.8% | 7 | 4.9 |
| 03 | Aurora | Affordable Insurance | 30.3% | 9 | 4.2 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Colorado, insurers are 56.2% of cited sources and comparison sites are 10.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 14.6% |
| 02 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 12.5% |
| 03 | YouTube youtube.com | Forums | 8.3% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 6.2% |
| 05 | The Hartford thehartford.com | Insurers | 6.2% |
| 06 | GEICO geico.com | Insurers | 4.2% |
| 07 | Insure Bodywork insurebodywork.com | Comparison sites | 4.2% |
| 08 | aegisifs.com aegisifs.com | unknown | 2.1% |
| 09 | biBERK biberk.com | Insurers | 2.1% |
| 10 | Brunswick Companies brunswickcompanies.com | Agencies | 2.1% |
| 11 | Liberty Mutual business.libertymutual.com | Insurers | 2.1% |
| 12 | candsins.com candsins.com | unknown | 2.1% |
| 13 | citizensgeneral.com citizensgeneral.com | unknown | 2.1% |
| 14 | Farmer Brown Insurance farmerbrown.com | Agencies | 2.1% |
| 15 | Gym Insurance gyminsurance.com | Comparison sites | 2.1% |
| 16 | Hiscox hiscox.com | Insurers | 2.1% |
| 17 | InSocial RA insocialra.com | unknown | 2.1% |
| 18 | insurancecanopy.com insurancecanopy.com | unknown | 2.1% |
| 19 | Insureon insureon.com | Comparison sites | 2.1% |
| 20 | lakeviewins.com lakeviewins.com | unknown | 2.1% |
| 21 | Markel markel.com | Insurers | 2.1% |
| 22 | M Insurance Agent minsuranceagent.com | Agencies | 2.1% |
| 23 | NerdWallet nerdwallet.com | Comparison sites | 2.1% |
| 24 | Sentry Insurance sentry.com | Insurers | 2.1% |
| 25 | BFIS thebfis.com | Agencies | 2.1% |
| 26 | Thimble thimble.com | Insurers | 2.1% |
| 27 | Truckwriters truckwriters.com | Agencies | 2.1% |
| 28 | World Insurance Associates worldinsurance.com | Agencies | 2.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Colorado leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.