New Mexico
United StatesProgressive Commercial leads both the organic results and the AI citations in New Mexico, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 3.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | The Hartford | 55.9 |
| 03 | NEXT Insurance | 52.2 |
| 04 | GEICO | 29 |
| 05 | Insurance for Nonprofits | 26.1 |
| 06 | State Farm | 8.7 |
| 07 | Merchants Insurance Group | 4.3 |
| 08 | Travelers | 4.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 41.7% |
| 02 | Insurance for Nonprofits | 16.7% |
| 03 | The Hartford | 16.7% |
| 04 | GEICO | 8.3% |
| 05 | Liberty Mutual | 8.3% |
| 06 | State Farm | 8.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 20.7% |
| 02 | agency | 19% |
| 03 | forum | 15.5% |
| 04 | unknown | 15.5% |
| 05 | aggregator | 10.3% |
| 06 | association | 3.4% |
| 07 | publisher | 3.4% |
| 08 | search | 3.4% |
| 09 | social | 3.4% |
| 10 | software | 3.4% |
| 11 | directory | 1.7% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 27.3% |
| 02 | Progressive Commercial | 27.3% |
| 03 | The Hartford | 18.2% |
| 04 | GEICO | 9.1% |
| 05 | Hiscox | 4.5% |
| 06 | Liberty Mutual | 4.5% |
| 07 | NEXT Insurance | 4.5% |
| 08 | State Farm | 4.5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Mexico and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Albuquerque | Albuquerque Auto Insurance | 30.6% | 10 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Mexico, insurers are 20.7% of cited sources and comparison sites are 10.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 13.8% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 8.6% |
| 03 | Google google.com | Search | 3.4% |
| 04 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 3.4% |
| 05 | NerdWallet nerdwallet.com | Comparison sites | 3.4% |
| 06 | The Hartford thehartford.com | Insurers | 3.4% |
| 07 | Allied Insurance Managers alliedinsmgr.com | Agencies | 1.7% |
| 08 | app.candid.org app.candid.org | unknown | 1.7% |
| 09 | bozzutoinsurance.com bozzutoinsurance.com | unknown | 1.7% |
| 10 | Dayton Insurance daytoninsured.com | Agencies | 1.7% |
| 11 | Wikipedia en.wikipedia.org | Publishers | 1.7% |
| 12 | Facebook facebook.com | Social | 1.7% |
| 13 | Gallagher Small Business gallaghersmallbusiness.com | Agencies | 1.7% |
| 14 | GEICO geico.com | Insurers | 1.7% |
| 15 | Geotab geotab.com | software | 1.7% |
| 16 | Insurance Conference of Youth Organizations icoyouth.org | Associations | 1.7% |
| 17 | InSocial RA insocialra.com | unknown | 1.7% |
| 18 | insure4sport.co.uk insure4sport.co.uk | unknown | 1.7% |
| 19 | Insure Bodywork insurebodywork.com | Comparison sites | 1.7% |
| 20 | Insureon insureon.com | Comparison sites | 1.7% |
| 21 | intacadvisory.com intacadvisory.com | unknown | 1.7% |
| 22 | Knoxville Insurance Store knoxvilleinsurancestore.com | Agencies | 1.7% |
| 23 | LeadIQ leadiq.com | software | 1.7% |
| 24 | Liberty Mutual libertymutual.com | Insurers | 1.7% |
| 25 | LinkedIn linkedin.com | Social | 1.7% |
| 26 | Yelp m.yelp.com | Directories | 1.7% |
| 27 | minico.com minico.com | unknown | 1.7% |
| 28 | MoneyGeek moneygeek.com | Comparison sites | 1.7% |
| 29 | Neill Insurance neillinsurance.com | Agencies | 1.7% |
| 30 | New York Council of Nonprofits nycon.org | Associations | 1.7% |
| 31 | pogo.co pogo.co | unknown | 1.7% |
| 32 | provantgroup.com provantgroup.com | unknown | 1.7% |
| 33 | Reddit reddit.com | Forums | 1.7% |
| 34 | reliancepartners.com reliancepartners.com | unknown | 1.7% |
| 35 | Soma Insurance somainsure.com | Agencies | 1.7% |
| 36 | State Farm statefarm.com | Insurers | 1.7% |
| 37 | Ten Four Insurance tenfourins.com | Agencies | 1.7% |
| 38 | Thumann Insurance Agency thumanninsuranceagency.com | Agencies | 1.7% |
| 39 | Tower Street Insurance towerstreetinsurance.com | Agencies | 1.7% |
| 40 | Truck Info truckinfo.net | Publishers | 1.7% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Mexico leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.