New Jersey
United StatesProgressive Commercial leads both the organic results and the AI citations in New Jersey, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 3.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | NEXT Insurance | 43.1 |
| 03 | Sentry Insurance | 38.9 |
| 04 | GEICO | 36.7 |
| 05 | The Hartford | 33.3 |
| 06 | Markel | 16.7 |
| 07 | Insurance for Nonprofits | 16.7 |
| 08 | Hiscox | 9.1 |
| 09 | Travelers | 6.9 |
| 10 | Nationwide | 4.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 29.2% |
| 02 | NEXT Insurance | 16.7% |
| 03 | Insurance for Nonprofits | 12.5% |
| 04 | The Hartford | 12.5% |
| 05 | GEICO | 8.3% |
| 06 | Hiscox | 4.2% |
| 07 | Markel | 4.2% |
| 08 | National Indemnity | 4.2% |
| 09 | Sentry Insurance | 4.2% |
| 10 | US Assure | 4.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 44.4% |
| 02 | agency | 14.8% |
| 03 | unknown | 14.8% |
| 04 | forum | 9.3% |
| 05 | aggregator | 7.4% |
| 06 | publisher | 5.6% |
| 07 | security vendor | 1.9% |
| 08 | social | 1.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 22.5% |
| 02 | Progressive Commercial | 22.5% |
| 03 | GEICO | 12.5% |
| 04 | The Hartford | 10% |
| 05 | Hiscox | 7.5% |
| 06 | NEXT Insurance | 7.5% |
| 07 | Sentry Insurance | 5% |
| 08 | Markel | 5% |
| 09 | biBERK | 2.5% |
| 10 | NJM | 2.5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Jersey and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Jersey City | Jersey City Auto Insurance | 22.2% | 12 | 5 |
| 02 | Newark | Halsey Street Agency Inc. | 33.3% | 8 | 4.3 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Jersey, insurers are 44.4% of cited sources and comparison sites are 7.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 13% |
| 02 | NEXT Insurance nextinsurance.com | Insurers | 7.4% |
| 03 | YouTube youtube.com | Forums | 7.4% |
| 04 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 5.6% |
| 05 | The Hartford thehartford.com | Insurers | 5.6% |
| 06 | GEICO geico.com | Insurers | 3.7% |
| 07 | Truckwriters truckwriters.com | Agencies | 3.7% |
| 08 | Commercial Carrier Journal ccjdigital.com | Publishers | 1.9% |
| 09 | charlesriverinsurance.com charlesriverinsurance.com | unknown | 1.9% |
| 10 | Construction Coverage constructioncoverage.com | Publishers | 1.9% |
| 11 | Wikipedia en.wikipedia.org | Publishers | 1.9% |
| 12 | Farmer Brown Insurance farmerbrown.com | Agencies | 1.9% |
| 13 | gymdesk.com gymdesk.com | unknown | 1.9% |
| 14 | Hicks Insurance hicksinsurance.com | Agencies | 1.9% |
| 15 | Hiscox hiscox.com | Insurers | 1.9% |
| 16 | hotchkissinsurance.com hotchkissinsurance.com | unknown | 1.9% |
| 17 | Insurance Pro Agencies insuranceproagencies.com | Agencies | 1.9% |
| 18 | Insure Bodywork insurebodywork.com | Comparison sites | 1.9% |
| 19 | Insureon insureon.com | Comparison sites | 1.9% |
| 20 | Investopedia investopedia.com | Comparison sites | 1.9% |
| 21 | ip-sk.com ip-sk.com | unknown | 1.9% |
| 22 | Leavitt Group leavitt.com | Agencies | 1.9% |
| 23 | LinkedIn linkedin.com | Social | 1.9% |
| 24 | LogRock logrock.com | Security vendors | 1.9% |
| 25 | Markel markel.com | Insurers | 1.9% |
| 26 | mynewmarkets.com mynewmarkets.com | unknown | 1.9% |
| 27 | National Indemnity nationalindemnity.com | Insurers | 1.9% |
| 28 | NerdWallet nerdwallet.com | Comparison sites | 1.9% |
| 29 | NIP Group nipgroup.com | Agencies | 1.9% |
| 30 | ooidatruckinsurance.com ooidatruckinsurance.com | unknown | 1.9% |
| 31 | Reddit reddit.com | Forums | 1.9% |
| 32 | Sentry Insurance sentry.com | Insurers | 1.9% |
| 33 | Soden Insurance sodeninsurance.com | Agencies | 1.9% |
| 34 | trustedcare.com trustedcare.com | unknown | 1.9% |
| 35 | US Assure usassure.com | Insurers | 1.9% |
| 36 | vagaro.com vagaro.com | unknown | 1.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Jersey leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.