Maryland
United StatesProgressive Commercial leads both the organic results and the AI citations in Maryland, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 3.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | Markel | 49.5 |
| 03 | NEXT Insurance | 41.2 |
| 04 | Merchants Insurance Group | 28.6 |
| 05 | The Hartford | 23.9 |
| 06 | Insurance for Nonprofits | 17.6 |
| 07 | GEICO | 16.5 |
| 08 | Hiscox | 13.7 |
| 09 | Liberty Mutual | 7.8 |
| 10 | State Farm | 6.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 21.1% |
| 02 | The Hartford | 15.8% |
| 03 | Hiscox | 10.5% |
| 04 | Insurance for Nonprofits | 10.5% |
| 05 | Merchants Insurance Group | 10.5% |
| 06 | NEXT Insurance | 10.5% |
| 07 | GEICO | 5.3% |
| 08 | Markel | 5.3% |
| 09 | Travelers | 5.3% |
| 10 | US Assure | 5.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 36.5% |
| 02 | unknown | 17.3% |
| 03 | agency | 13.5% |
| 04 | forum | 9.6% |
| 05 | aggregator | 5.8% |
| 06 | publisher | 5.8% |
| 07 | search | 3.8% |
| 08 | association | 1.9% |
| 09 | directory | 1.9% |
| 10 | social | 1.9% |
| 11 | software | 1.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 17.9% |
| 02 | GEICO | 10.7% |
| 03 | Hiscox | 10.7% |
| 04 | NEXT Insurance | 10.7% |
| 05 | Progressive | 10.7% |
| 06 | biBERK | 7.1% |
| 07 | Nationwide | 7.1% |
| 08 | Progressive Commercial | 7.1% |
| 09 | Markel | 7.1% |
| 10 | Chubb | 3.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Maryland and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Baltimore | Affordable Auto Insurance Agency Baltimore | 44.4% | 7 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Maryland, insurers are 36.5% of cited sources and comparison sites are 5.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 9.6% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 7.7% |
| 03 | The Hartford thehartford.com | Insurers | 5.8% |
| 04 | Google google.com | Search | 3.8% |
| 05 | Hiscox hiscox.com | Insurers | 3.8% |
| 06 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 3.8% |
| 07 | Merchants Insurance Group merchantsgroup.com | Insurers | 3.8% |
| 08 | NEXT Insurance nextinsurance.com | Insurers | 3.8% |
| 09 | aegisifs.com aegisifs.com | unknown | 1.9% |
| 10 | anco.com anco.com | unknown | 1.9% |
| 11 | Assure Childcare assurechildcare.com | Comparison sites | 1.9% |
| 12 | e360insurance.com e360insurance.com | unknown | 1.9% |
| 13 | Wikipedia en.wikipedia.org | Publishers | 1.9% |
| 14 | Farmer Brown Insurance farmerbrown.com | Agencies | 1.9% |
| 15 | FreightWaves freightwaves.com | Publishers | 1.9% |
| 16 | GEICO geico.com | Insurers | 1.9% |
| 17 | gymdesk.com gymdesk.com | unknown | 1.9% |
| 18 | Insure Bodywork insurebodywork.com | Comparison sites | 1.9% |
| 19 | Knoxville Insurance Store knoxvilleinsurancestore.com | Agencies | 1.9% |
| 20 | lakeviewins.com lakeviewins.com | unknown | 1.9% |
| 21 | LeadIQ leadiq.com | software | 1.9% |
| 22 | Leavitt Group leavitt.com | Agencies | 1.9% |
| 23 | LinkedIn linkedin.com | Social | 1.9% |
| 24 | Yelp m.yelp.com | Directories | 1.9% |
| 25 | Markel markel.com | Insurers | 1.9% |
| 26 | Michigan Community Insurance michigancommunity.com | Agencies | 1.9% |
| 27 | M Insurance Agent minsuranceagent.com | Agencies | 1.9% |
| 28 | mnaonline.org mnaonline.org | unknown | 1.9% |
| 29 | musilliagency.com musilliagency.com | unknown | 1.9% |
| 30 | paulmurphyinsurance.com paulmurphyinsurance.com | unknown | 1.9% |
| 31 | reliancepartners.com reliancepartners.com | unknown | 1.9% |
| 32 | Soden Insurance sodeninsurance.com | Agencies | 1.9% |
| 33 | The Horton Group thehortongroup.com | Agencies | 1.9% |
| 34 | Travelers travelers.com | Insurers | 1.9% |
| 35 | Truck Info truckinfo.net | Publishers | 1.9% |
| 36 | US Assure usassure.com | Insurers | 1.9% |
| 37 | Santa Cruz Chamber of Commerce web.santacruzchamber.org | Associations | 1.9% |
| 38 | Zensurance zensurance.com | Comparison sites | 1.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Maryland leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.