Manitoba
CanadaTD Insurance leads both the organic results and the AI citations in Manitoba, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | TD Insurance | 100 |
| 02 | The Hartford | 50 |
| 03 | Federated Insurance Canada | 21.7 |
| 04 | Co-operators | 16.7 |
| 05 | Markel | 16.7 |
| 06 | Progressive Commercial | 12.5 |
| 07 | Intact | 8.3 |
| 08 | Insurance for Nonprofits | 8.3 |
| 09 | GEICO | 8.3 |
| 10 | SGI Canada | 5.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | TD Insurance | 37.5% |
| 02 | Progressive Commercial | 25% |
| 03 | Co-operators | 12.5% |
| 04 | GEICO | 12.5% |
| 05 | Markel | 12.5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | unknown | 31.7% |
| 02 | agency | 30% |
| 03 | carrier | 13.3% |
| 04 | aggregator | 10% |
| 05 | association | 6.7% |
| 06 | forum | 5% |
| 07 | publisher | 1.7% |
| 08 | social | 1.7% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | TD Insurance | 33.3% |
| 02 | GEICO | 22.2% |
| 03 | Markel | 22.2% |
| 04 | Co-operators | 11.1% |
| 05 | The Hartford | 11.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Manitoba and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Winnipeg | Maloway & Eliason Insurance Agencies Ltd | 33.3% | 9 | 4.5 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Manitoba, insurers are 13.3% of cited sources and comparison sites are 10%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Western Financial Group westernfinancialgroup.ca | Agencies | 11.7% |
| 02 | ACERA acera.ca | Associations | 5% |
| 03 | HUB International hubinternational.com | Agencies | 5% |
| 04 | TD Insurance tdinsurance.com | Insurers | 5% |
| 05 | Progressive Commercial progressivecommercial.com | Insurers | 3.3% |
| 06 | Rates.ca rates.ca | Comparison sites | 3.3% |
| 07 | Reddit reddit.com | Forums | 3.3% |
| 08 | Westland Insurance westlandinsurance.ca | Agencies | 3.3% |
| 09 | beautycouncil.ca beautycouncil.ca | unknown | 1.7% |
| 10 | BrokerLink brokerlink.ca | Agencies | 1.7% |
| 11 | businessinsuranceregina.ca businessinsuranceregina.ca | unknown | 1.7% |
| 12 | cca-acc.com cca-acc.com | unknown | 1.7% |
| 13 | cnacanada.ca cnacanada.ca | unknown | 1.7% |
| 14 | commercialinsurancemontreal.ca commercialinsurancemontreal.ca | unknown | 1.7% |
| 15 | Compare the Market comparethemarket.com | Comparison sites | 1.7% |
| 16 | Co-operators cooperators.ca | Insurers | 1.7% |
| 17 | cornerstoneins.ca cornerstoneins.ca | unknown | 1.7% |
| 18 | eriemutual.com eriemutual.com | unknown | 1.7% |
| 19 | Facebook facebook.com | Social | 1.7% |
| 20 | GEICO geico.com | Insurers | 1.7% |
| 21 | Certain getcertain.ca | Comparison sites | 1.7% |
| 22 | globalinsurancesolutions.com.au globalinsurancesolutions.com.au | unknown | 1.7% |
| 23 | gov.mb.ca gov.mb.ca | unknown | 1.7% |
| 24 | hrai.ca hrai.ca | unknown | 1.7% |
| 25 | InSocial RA insocialra.com | unknown | 1.7% |
| 26 | insuranceshope.ca insuranceshope.ca | unknown | 1.7% |
| 27 | marathoninsurance.ca marathoninsurance.ca | unknown | 1.7% |
| 28 | markel.ca markel.ca | unknown | 1.7% |
| 29 | Markel markel.com | Insurers | 1.7% |
| 30 | mccahouse.org mccahouse.org | unknown | 1.7% |
| 31 | mccaminsurance.com mccaminsurance.com | unknown | 1.7% |
| 32 | Mitch Insurance mitchinsurance.com | Agencies | 1.7% |
| 33 | mybrokers.ca mybrokers.ca | unknown | 1.7% |
| 34 | MyInsuranceBroker myinsurancebroker.com | Comparison sites | 1.7% |
| 35 | navacord.com navacord.com | unknown | 1.7% |
| 36 | Ontario Nurses Association ona.ca | Associations | 1.7% |
| 37 | Qubit Insurance qubitinsurance.ca | Agencies | 1.7% |
| 38 | The Horton Group thehortongroup.com | Agencies | 1.7% |
| 39 | theonn.ca theonn.ca | unknown | 1.7% |
| 40 | Trucking Insurance Services truckinginsuranceservices.com | Agencies | 1.7% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Manitoba leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.