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Insurance board · November 2026

Saskatchewan

Canada
Searches tracked
19
AI Overview rate
84.2%
Sources per answer
3.6
Locator Canada

Insurance in Saskatchewan: who ranks, and who gets cited

Insurance for Nonprofits leads the organic results in Saskatchewan. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 3.6 sources.

Discipline 01 · Best insurance SEO Insurance for Nonprofits Organic visibility 100 / 100
Discipline 02 · Best insurance GEO GEICO Cited in 28.6% of carrier citations
Discipline 03 · Best local SEO Westland Insurance 30.6% of map slots across 1 metro

Organic visibility

Indexed to the Saskatchewan leader
Organic visibility by carrier in Saskatchewan, specialty insurance, November 2026
#CarrierVisibility index
01 Insurance for Nonprofits 100
02 The Hartford 46.2
03 Definity 35.9
04 Intact 35.9
05 SGI Canada 29.9
06 TD Insurance 23.9
07 AmTrust 23.9
08 Federated Insurance Canada 18.2
09 GEICO 17.9
10 Co-operators 8

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Saskatchewan, specialty insurance, November 2026
#CarrierShare of carrier citations
01 GEICO 28.6%
02 AmTrust 14.3%
03 Definity 14.3%
04 Insurance for Nonprofits 14.3%
05 SGI Canada 14.3%
06 TD Insurance 14.3%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Saskatchewan, specialty insurance, November 2026
#Source typeShare of citations
01 unknown 36.8%
02 agency 26.3%
03 aggregator 14%
04 carrier 12.3%
05 search 5.3%
06 forum 1.8%
07 publisher 1.8%
08 social 1.8%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Saskatchewan, specialty insurance, November 2026
#CarrierShare of mentions
01 GEICO 33.3%
02 Chubb 16.7%
03 Progressive 16.7%
04 SGI Canada 16.7%
05 TD Insurance 16.7%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 19 searches
AI Overview presence by search intent in Saskatchewan, November 2026
Search intentReturned an AI Overview
unclassified 84.2%
Saskatchewan · Auto · 19 captures · Jul 2026

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Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Saskatchewan and send you all three scores.

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Local pack by metro

1 metro measured in Saskatchewan
Local pack leader in each Saskatchewan metro, November 2026
#MetroLeading business Share of slotsBusinessesRating
01 Saskatoon Westland Insurance 30.6% 7 4.8

Near-me searches are measured per metro, not per province. Each metro has its own board.

Every source the AI cites

40 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Saskatchewan, insurers are 12.3% of cited sources and comparison sites are 14%.

Every domain cited in AI answers for Saskatchewan, November 2026
#SourceType Share of citations
01 Western Financial Group
westernfinancialgroup.ca
Agencies
8.8%
02 Google
google.com
Search
5.3%
03 Rates.ca
rates.ca
Comparison sites
5.3%
04 Aligned Insurance
alignedinsurance.com
Agencies
3.5%
05 BrokerLink
brokerlink.ca
Agencies
3.5%
06 GEICO
geico.com
Insurers
3.5%
07 HUB International
hubinternational.com
Agencies
3.5%
08 mowen.ca
mowen.ca
unknown
3.5%
09 Westland Insurance
westlandinsurance.ca
Agencies
3.5%
10 Zensurance
zensurance.com
Comparison sites
3.5%
11 ajg.com
ajg.com
unknown
1.8%
12 allinsure.ca
allinsure.ca
unknown
1.8%
13 AmTrust
amtrustfinancial.com
Insurers
1.8%
14 blocksagencies.ca
blocksagencies.ca
unknown
1.8%
15 cnacanada.ca
cnacanada.ca
unknown
1.8%
16 Compare the Market
comparethemarket.com
Comparison sites
1.8%
17 cornerstoneins.ca
cornerstoneins.ca
unknown
1.8%
18 echeloninsurance.ca
echeloninsurance.ca
unknown
1.8%
19 Definity
economical.com
Insurers
1.8%
20 Facebook
facebook.com
Social
1.8%
21 Gallagher Small Business
gallaghersmallbusiness.com
Agencies
1.8%
22 Certain
getcertain.ca
Comparison sites
1.8%
23 globalinsurancesolutions.com.au
globalinsurancesolutions.com.au
unknown
1.8%
24 hansonryan.com
hansonryan.com
unknown
1.8%
25 insurancebee.com
insurancebee.com
unknown
1.8%
26 Insurance for Nonprofits
insurancefornonprofits.org
Insurers
1.8%
27 krywolt.com
krywolt.com
unknown
1.8%
28 lloydsadd.com
lloydsadd.com
unknown
1.8%
29 marathoninsurance.ca
marathoninsurance.ca
unknown
1.8%
30 mybrokers.ca
mybrokers.ca
unknown
1.8%
31 nfp.ca
nfp.ca
unknown
1.8%
32 nonprofitcfo.ca
nonprofitcfo.ca
unknown
1.8%
33 pmuspecialty.ca
pmuspecialty.ca
unknown
1.8%
34 Ratehub
ratehub.ca
Comparison sites
1.8%
35 ratetrade.ca
ratetrade.ca
unknown
1.8%
36 schillinsurance.com
schillinsurance.com
unknown
1.8%
37 SGI Canada
sgicanada.ca
Insurers
1.8%
38 TD Insurance
tdinsurance.com
Insurers
1.8%
39 Trucking Insurance Services
truckinginsuranceservices.com
Agencies
1.8%
40 Turf Magazine
turfmagazine.com
Publishers
1.8%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Saskatchewan leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.