Alberta
CanadaInsurance for Nonprofits leads the organic results in Alberta. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 3.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Insurance for Nonprofits | 100 |
| 02 | TD Insurance | 71.8 |
| 03 | Federated Insurance Canada | 56.4 |
| 04 | The Hartford | 32.9 |
| 05 | AmTrust | 23.9 |
| 06 | Thimble | 17.9 |
| 07 | Intact | 17.9 |
| 08 | GEICO | 12 |
| 09 | Progressive Commercial | 8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 40% |
| 02 | AmTrust | 20% |
| 03 | Insurance for Nonprofits | 20% |
| 04 | TD Insurance | 20% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | unknown | 35.1% |
| 02 | agency | 28.1% |
| 03 | aggregator | 12.3% |
| 04 | carrier | 8.8% |
| 05 | search | 5.3% |
| 06 | association | 3.5% |
| 07 | forum | 3.5% |
| 08 | social | 3.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 33.3% |
| 02 | Chubb | 16.7% |
| 03 | Liberty Mutual | 16.7% |
| 04 | TD Insurance | 16.7% |
| 05 | Thimble | 16.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 84.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Alberta and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Calgary | Affordable Insurance Quotes | 32.4% | 10 | 4.8 |
| 02 | Edmonton | Sharp Insurance - Edmonton | 29.7% | 9 | 4.5 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Alberta, insurers are 8.8% of cited sources and comparison sites are 12.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Western Financial Group westernfinancialgroup.ca | Agencies | 8.8% |
| 02 | Google google.com | Search | 5.3% |
| 03 | ACERA acera.ca | Associations | 3.5% |
| 04 | BrokerLink brokerlink.ca | Agencies | 3.5% |
| 05 | GEICO geico.com | Insurers | 3.5% |
| 06 | Mitch Insurance mitchinsurance.com | Agencies | 3.5% |
| 07 | Zensurance zensurance.com | Comparison sites | 3.5% |
| 08 | AmTrust amtrustfinancial.com | Insurers | 1.8% |
| 09 | blocksagencies.ca blocksagencies.ca | unknown | 1.8% |
| 10 | bulgerinsurance.com bulgerinsurance.com | unknown | 1.8% |
| 11 | cca-acc.com cca-acc.com | unknown | 1.8% |
| 12 | cherryinsurance.ca cherryinsurance.ca | unknown | 1.8% |
| 13 | Compare the Market comparethemarket.com | Comparison sites | 1.8% |
| 14 | cornerstoneins.ca cornerstoneins.ca | unknown | 1.8% |
| 15 | Duliban Insurance dulibaninsurance.com | Agencies | 1.8% |
| 16 | Facebook facebook.com | Social | 1.8% |
| 17 | Certain getcertain.ca | Comparison sites | 1.8% |
| 18 | globalinsurancesolutions.com.au globalinsurancesolutions.com.au | unknown | 1.8% |
| 19 | gosselinassurances.ca gosselinassurances.ca | unknown | 1.8% |
| 20 | hansonryan.com hansonryan.com | unknown | 1.8% |
| 21 | hrai.ca hrai.ca | unknown | 1.8% |
| 22 | HUB International hubinternational.com | Agencies | 1.8% |
| 23 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 1.8% |
| 24 | KBD Insurance kbdinsurance.com | Agencies | 1.8% |
| 25 | krywolt.com krywolt.com | unknown | 1.8% |
| 26 | LinkedIn linkedin.com | Social | 1.8% |
| 27 | LowestRates lowestrates.ca | Comparison sites | 1.8% |
| 28 | mangoinsurance.ca mangoinsurance.ca | unknown | 1.8% |
| 29 | McDougall Insurance mcdougallinsurance.com | Agencies | 1.8% |
| 30 | multirisk.ca multirisk.ca | unknown | 1.8% |
| 31 | mybrokers.ca mybrokers.ca | unknown | 1.8% |
| 32 | mychoice.ca mychoice.ca | unknown | 1.8% |
| 33 | nonprofitcfo.ca nonprofitcfo.ca | unknown | 1.8% |
| 34 | olympiabenefits.com olympiabenefits.com | unknown | 1.8% |
| 35 | pioneertruckingsolutions.com pioneertruckingsolutions.com | unknown | 1.8% |
| 36 | Ratehub ratehub.ca | Comparison sites | 1.8% |
| 37 | Rates.ca rates.ca | Comparison sites | 1.8% |
| 38 | ratesopedia.com ratesopedia.com | unknown | 1.8% |
| 39 | Reddit reddit.com | Forums | 1.8% |
| 40 | Soden Insurance sodeninsurance.com | Agencies | 1.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Alberta leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.