Alabama
United StatesProgressive Commercial leads both the organic results and the AI citations in Alabama, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 3.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | NEXT Insurance | 84.4 |
| 03 | The Hartford | 28.1 |
| 04 | Liberty Mutual | 15.5 |
| 05 | Insurance for Nonprofits | 13.6 |
| 06 | Merchants Insurance Group | 13.2 |
| 07 | GEICO | 12.4 |
| 08 | Sentry Insurance | 5 |
| 09 | Hiscox | 3.3 |
| 10 | Travelers | 2.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 36.8% |
| 02 | NEXT Insurance | 21.1% |
| 03 | GEICO | 10.5% |
| 04 | Insurance for Nonprofits | 10.5% |
| 05 | Liberty Mutual | 10.5% |
| 06 | Hiscox | 5.3% |
| 07 | The Hartford | 5.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 37.3% |
| 02 | agency | 17.6% |
| 03 | unknown | 15.7% |
| 04 | aggregator | 7.8% |
| 05 | association | 3.9% |
| 06 | publisher | 3.9% |
| 07 | search | 3.9% |
| 08 | directory | 2% |
| 09 | forum | 2% |
| 10 | security vendor | 2% |
| 11 | social | 2% |
| 12 | software | 2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 19% |
| 02 | NEXT Insurance | 19% |
| 03 | Progressive | 14.3% |
| 04 | Progressive Commercial | 14.3% |
| 05 | The Hartford | 14.3% |
| 06 | Liberty Mutual | 9.5% |
| 07 | Hiscox | 4.8% |
| 08 | The General | 4.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 84.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Alabama and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Birmingham | All American Insurance | 29.7% | 8 | 4.6 |
| 02 | Mobile | Portal Insurance | 30.6% | 7 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Alabama, insurers are 37.3% of cited sources and comparison sites are 7.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 13.7% |
| 02 | NEXT Insurance nextinsurance.com | Insurers | 7.8% |
| 03 | GEICO geico.com | Insurers | 3.9% |
| 04 | Google google.com | Search | 3.9% |
| 05 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 3.9% |
| 06 | NerdWallet nerdwallet.com | Comparison sites | 3.9% |
| 07 | aiasc.com aiasc.com | unknown | 2% |
| 08 | Associated Hair Professionals associatedhairprofessionals.com | Associations | 2% |
| 09 | bowmansinsurance.com bowmansinsurance.com | unknown | 2% |
| 10 | Liberty Mutual business.libertymutual.com | Insurers | 2% |
| 11 | cusumanoinsurance.com cusumanoinsurance.com | unknown | 2% |
| 12 | Dayton Insurance daytoninsured.com | Agencies | 2% |
| 13 | Wikipedia en.wikipedia.org | Publishers | 2% |
| 14 | Hiscox hiscox.com | Insurers | 2% |
| 15 | idahoinsuranceforless.com idahoinsuranceforless.com | unknown | 2% |
| 16 | Insureon insureon.com | Comparison sites | 2% |
| 17 | Knoxville Insurance Store knoxvilleinsurancestore.com | Agencies | 2% |
| 18 | kovalevinsurance.com kovalevinsurance.com | unknown | 2% |
| 19 | Liberty Mutual libertymutual.com | Insurers | 2% |
| 20 | LinkedIn linkedin.com | Social | 2% |
| 21 | LogRock logrock.com | Security vendors | 2% |
| 22 | Yelp m.yelp.com | Directories | 2% |
| 23 | mynewmarkets.com mynewmarkets.com | unknown | 2% |
| 24 | nexofit.com nexofit.com | unknown | 2% |
| 25 | New York Council of Nonprofits nycon.org | Associations | 2% |
| 26 | Otterstedt Insurance otterstedt.com | Agencies | 2% |
| 27 | Quote Texas quotetexas.com | Agencies | 2% |
| 28 | ServiceTitan servicetitan.com | software | 2% |
| 29 | tcdsagency.com tcdsagency.com | unknown | 2% |
| 30 | BFIS thebfis.com | Agencies | 2% |
| 31 | The Hartford thehartford.com | Insurers | 2% |
| 32 | The Horton Group thehortongroup.com | Agencies | 2% |
| 33 | Tower Street Insurance towerstreetinsurance.com | Agencies | 2% |
| 34 | Trucking Insurance Services truckinginsuranceservices.com | Agencies | 2% |
| 35 | Truckwriters truckwriters.com | Agencies | 2% |
| 36 | Turf Magazine turfmagazine.com | Publishers | 2% |
| 37 | YouTube youtube.com | Forums | 2% |
| 38 | Zensurance zensurance.com | Comparison sites | 2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Alabama leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.