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WV
Insurance board · November 2026

West Virginia

United States
Searches tracked
19
AI Overview rate
84.2%
Sources per answer
3.5
Locator United States

Insurance in West Virginia: who ranks, and who gets cited

NEXT Insurance leads the organic results in West Virginia. Progressive Commercial is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 3.5 sources.

Discipline 01 · Best insurance SEO NEXT Insurance Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Progressive Commercial Cited in 44.4% of carrier citations
Discipline 03 · Best local SEO No local pack

Organic visibility

Indexed to the West Virginia leader
Organic visibility by carrier in West Virginia, specialty insurance, November 2026
#CarrierVisibility index
01 NEXT Insurance 100
02 Merchants Insurance Group 75
03 Progressive Commercial 72.9
04 The Hartford 60
05 Thimble 55.6
06 Sentry Insurance 50
07 GEICO 46.3
08 Insurance for Nonprofits 34.2
09 biBERK 12.5
10 Nationwide 8.3

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in West Virginia, specialty insurance, November 2026
#CarrierShare of carrier citations
01 Progressive Commercial 44.4%
02 GEICO 11.1%
03 Insurance for Nonprofits 11.1%
04 Merchants Insurance Group 11.1%
05 Sentry Insurance 11.1%
06 Thimble 11.1%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in West Virginia, specialty insurance, November 2026
#Source typeShare of citations
01 unknown 26.8%
02 agency 21.4%
03 carrier 16.1%
04 aggregator 14.3%
05 forum 8.9%
06 search 5.4%
07 association 1.8%
08 publisher 1.8%
09 regulator 1.8%
10 social 1.8%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in West Virginia, specialty insurance, November 2026
#CarrierShare of mentions
01 Progressive 20.8%
02 Progressive Commercial 20.8%
03 GEICO 16.7%
04 NEXT Insurance 8.3%
05 The Hartford 8.3%
06 Chubb 4.2%
07 Erie Insurance 4.2%
08 Nationwide 4.2%
09 Sentry Insurance 4.2%
10 State Farm 4.2%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 19 searches
AI Overview presence by search intent in West Virginia, November 2026
Search intentReturned an AI Overview
unclassified 84.2%
West Virginia · Auto · 19 captures · Jul 2026

Not on these boards?

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Every source the AI cites

40 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in West Virginia, insurers are 16.1% of cited sources and comparison sites are 14.3%.

Every domain cited in AI answers for West Virginia, November 2026
#SourceType Share of citations
01 YouTube
youtube.com
Forums
8.9%
02 Progressive Commercial
progressivecommercial.com
Insurers
7.1%
03 Google
google.com
Search
5.4%
04 Insure Bodywork
insurebodywork.com
Comparison sites
3.6%
05 Insureon
insureon.com
Comparison sites
3.6%
06 Allied Insurance Managers
alliedinsmgr.com
Agencies
1.8%
07 app.candid.org
app.candid.org
unknown
1.8%
08 Colby Group
colby-group.com
Agencies
1.8%
09 doereninsurance.com
doereninsurance.com
unknown
1.8%
10 Wikipedia
en.wikipedia.org
Publishers
1.8%
11 Farmer Brown Insurance
farmerbrown.com
Agencies
1.8%
12 firstmarkinsurance.com
firstmarkinsurance.com
unknown
1.8%
13 floridainsurance.com
floridainsurance.com
unknown
1.8%
14 Gallagher Small Business
gallaghersmallbusiness.com
Agencies
1.8%
15 GEICO
geico.com
Insurers
1.8%
16 Gym Insurance
gyminsurance.com
Comparison sites
1.8%
17 HC&C Insurance
hcandcinsurance.com
Agencies
1.8%
18 idahoinsuranceforless.com
idahoinsuranceforless.com
unknown
1.8%
19 Insurance for Nonprofits
insurancefornonprofits.org
Insurers
1.8%
20 Insurance Pro Agencies
insuranceproagencies.com
Agencies
1.8%
21 Inszone Insurance
inszoneinsurance.com
Agencies
1.8%
22 Leavitt Group
leavitt.com
Agencies
1.8%
23 leeinsuranceagency.com
leeinsuranceagency.com
unknown
1.8%
24 LinkedIn
linkedin.com
Social
1.8%
25 Merchants Insurance Group
merchantsgroup.com
Insurers
1.8%
26 mosaicia.com
mosaicia.com
unknown
1.8%
27 mynewmarkets.com
mynewmarkets.com
unknown
1.8%
28 NerdWallet
nerdwallet.com
Comparison sites
1.8%
29 New York Council of Nonprofits
nycon.org
Associations
1.8%
30 ochsnerinsurance.com
ochsnerinsurance.com
unknown
1.8%
31 Wisconsin OCI
oci.wi.gov
Regulators
1.8%
32 ooidatruckinsurance.com
ooidatruckinsurance.com
unknown
1.8%
33 pathpoint.com
pathpoint.com
unknown
1.8%
34 primeis.com
primeis.com
unknown
1.8%
35 protectedbychabert.com
protectedbychabert.com
unknown
1.8%
36 Sentry Insurance
sentry.com
Insurers
1.8%
37 Simply Business
simplybusiness.com
Comparison sites
1.8%
38 TechInsurance
techinsurance.com
Comparison sites
1.8%
39 Ten Four Insurance
tenfourins.com
Agencies
1.8%
40 BFIS
thebfis.com
Agencies
1.8%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the West Virginia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.