Wisconsin
United StatesNEXT Insurance leads the organic results in Wisconsin. Progressive Commercial is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 3.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | NEXT Insurance | 100 |
| 02 | Progressive Commercial | 65.3 |
| 03 | The Hartford | 14.5 |
| 04 | GEICO | 13.4 |
| 05 | Insurance for Nonprofits | 12.9 |
| 06 | Merchants Insurance Group | 12.5 |
| 07 | Sentry Insurance | 8.9 |
| 08 | Liberty Mutual | 4.5 |
| 09 | Markel | 4.5 |
| 10 | Hiscox | 3.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 33.3% |
| 02 | NEXT Insurance | 16.7% |
| 03 | GEICO | 11.1% |
| 04 | Hiscox | 11.1% |
| 05 | The Hartford | 11.1% |
| 06 | Insurance for Nonprofits | 5.6% |
| 07 | Merchants Insurance Group | 5.6% |
| 08 | US Assure | 5.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 37.5% |
| 02 | agency | 22.9% |
| 03 | unknown | 10.4% |
| 04 | aggregator | 8.3% |
| 05 | publisher | 6.2% |
| 06 | association | 4.2% |
| 07 | forum | 4.2% |
| 08 | directory | 2.1% |
| 09 | social | 2.1% |
| 10 | software | 2.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | NEXT Insurance | 22.7% |
| 02 | GEICO | 18.2% |
| 03 | The Hartford | 18.2% |
| 04 | Progressive | 13.6% |
| 05 | Progressive Commercial | 13.6% |
| 06 | Hiscox | 9.1% |
| 07 | Travelers | 4.5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Wisconsin and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Milwaukee | Robertson Ryan Insurance | 30.3% | 8 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Wisconsin, insurers are 37.5% of cited sources and comparison sites are 8.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 12.5% |
| 02 | NEXT Insurance nextinsurance.com | Insurers | 6.2% |
| 03 | GEICO geico.com | Insurers | 4.2% |
| 04 | Hiscox hiscox.com | Insurers | 4.2% |
| 05 | The Hartford thehartford.com | Insurers | 4.2% |
| 06 | Truckwriters truckwriters.com | Agencies | 4.2% |
| 07 | YouTube youtube.com | Forums | 4.2% |
| 08 | Associated Hair Professionals associatedhairprofessionals.com | Associations | 2.1% |
| 09 | Commercial Carrier Journal ccjdigital.com | Publishers | 2.1% |
| 10 | charlesriverinsurance.com charlesriverinsurance.com | unknown | 2.1% |
| 11 | Wikipedia en.wikipedia.org | Publishers | 2.1% |
| 12 | Farmer Brown Insurance farmerbrown.com | Agencies | 2.1% |
| 13 | Gallagher Small Business gallaghersmallbusiness.com | Agencies | 2.1% |
| 14 | gymdesk.com gymdesk.com | unknown | 2.1% |
| 15 | HC&C Insurance hcandcinsurance.com | Agencies | 2.1% |
| 16 | huckleberry.com huckleberry.com | unknown | 2.1% |
| 17 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 2.1% |
| 18 | Insure Bodywork insurebodywork.com | Comparison sites | 2.1% |
| 19 | Insureon insureon.com | Comparison sites | 2.1% |
| 20 | Knoxville Insurance Store knoxvilleinsurancestore.com | Agencies | 2.1% |
| 21 | kovalevinsurance.com kovalevinsurance.com | unknown | 2.1% |
| 22 | LeadIQ leadiq.com | software | 2.1% |
| 23 | LinkedIn linkedin.com | Social | 2.1% |
| 24 | Yelp m.yelp.com | Directories | 2.1% |
| 25 | Merchants Insurance Group merchantsgroup.com | Insurers | 2.1% |
| 26 | Michigan Community Insurance michigancommunity.com | Agencies | 2.1% |
| 27 | mynewmarkets.com mynewmarkets.com | unknown | 2.1% |
| 28 | Neill Insurance neillinsurance.com | Agencies | 2.1% |
| 29 | NerdWallet nerdwallet.com | Comparison sites | 2.1% |
| 30 | NIP Group nipgroup.com | Agencies | 2.1% |
| 31 | New York Council of Nonprofits nycon.org | Associations | 2.1% |
| 32 | TechInsurance techinsurance.com | Comparison sites | 2.1% |
| 33 | Tower Street Insurance towerstreetinsurance.com | Agencies | 2.1% |
| 34 | Truck Info truckinfo.net | Publishers | 2.1% |
| 35 | Trucking Insurance Services truckinginsuranceservices.com | Agencies | 2.1% |
| 36 | US Assure usassure.com | Insurers | 2.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Wisconsin leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.