Minnesota
United StatesNEXT Insurance leads the organic results in Minnesota. Progressive Commercial is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | NEXT Insurance | 100 |
| 02 | GEICO | 98.2 |
| 03 | Progressive Commercial | 96.4 |
| 04 | The Hartford | 50 |
| 05 | Merchants Insurance Group | 14.5 |
| 06 | Liberty Mutual | 10.2 |
| 07 | Travelers | 8.5 |
| 08 | Insurance for Nonprofits | 8.5 |
| 09 | Markel | 5.5 |
| 10 | Sentry Insurance | 4.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 25% |
| 02 | GEICO | 20% |
| 03 | Insurance for Nonprofits | 15% |
| 04 | NEXT Insurance | 10% |
| 05 | Liberty Mutual | 5% |
| 06 | Markel | 5% |
| 07 | Merchants Insurance Group | 5% |
| 08 | Sentry Insurance | 5% |
| 09 | The Hartford | 5% |
| 10 | Travelers | 5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 44.4% |
| 02 | agency | 20% |
| 03 | aggregator | 11.1% |
| 04 | unknown | 8.9% |
| 05 | forum | 6.7% |
| 06 | association | 4.4% |
| 07 | payroll | 2.2% |
| 08 | publisher | 2.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 28% |
| 02 | Progressive | 16% |
| 03 | Progressive Commercial | 16% |
| 04 | NEXT Insurance | 12% |
| 05 | Farmers | 4% |
| 06 | Liberty Mutual | 4% |
| 07 | Nationwide | 4% |
| 08 | Sentry Insurance | 4% |
| 09 | The Hartford | 4% |
| 10 | Travelers | 4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Minnesota and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Minneapolis | Abbott Insurance Agency, LLC | 27.3% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Minnesota, insurers are 44.4% of cited sources and comparison sites are 11.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 11.1% |
| 02 | GEICO geico.com | Insurers | 8.9% |
| 03 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 6.7% |
| 04 | YouTube youtube.com | Forums | 6.7% |
| 05 | NEXT Insurance nextinsurance.com | Insurers | 4.4% |
| 06 | Wexford Insurance wexfordins.com | Agencies | 4.4% |
| 07 | Associated Hair Professionals associatedhairprofessionals.com | Associations | 2.2% |
| 08 | Liberty Mutual business.libertymutual.com | Insurers | 2.2% |
| 09 | charityfirst.com charityfirst.com | unknown | 2.2% |
| 10 | Wikipedia en.wikipedia.org | Publishers | 2.2% |
| 11 | fdcins.com fdcins.com | unknown | 2.2% |
| 12 | Gym Insurance gyminsurance.com | Comparison sites | 2.2% |
| 13 | Insurance Conference of Youth Organizations icoyouth.org | Associations | 2.2% |
| 14 | Insurance Pro Agencies insuranceproagencies.com | Agencies | 2.2% |
| 15 | Insure Bodywork insurebodywork.com | Comparison sites | 2.2% |
| 16 | jama.jamanetwork.com jama.jamanetwork.com | unknown | 2.2% |
| 17 | Homebase joinhomebase.com | Payroll platforms | 2.2% |
| 18 | Markel markel.com | Insurers | 2.2% |
| 19 | Merchants Insurance Group merchantsgroup.com | Insurers | 2.2% |
| 20 | Michigan Community Insurance michigancommunity.com | Agencies | 2.2% |
| 21 | NerdWallet nerdwallet.com | Comparison sites | 2.2% |
| 22 | NIP Group nipgroup.com | Agencies | 2.2% |
| 23 | Quote Texas quotetexas.com | Agencies | 2.2% |
| 24 | Sentry Insurance sentry.com | Insurers | 2.2% |
| 25 | sevigneylyons.com sevigneylyons.com | unknown | 2.2% |
| 26 | Simply Business simplybusiness.com | Comparison sites | 2.2% |
| 27 | TechInsurance techinsurance.com | Comparison sites | 2.2% |
| 28 | BFIS thebfis.com | Agencies | 2.2% |
| 29 | The Hartford thehartford.com | Insurers | 2.2% |
| 30 | Travelers travelers.com | Insurers | 2.2% |
| 31 | Trucking Insurance Services truckinginsuranceservices.com | Agencies | 2.2% |
| 32 | Truckwriters truckwriters.com | Agencies | 2.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Minnesota leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.