Montana
United StatesNEXT Insurance leads the organic results in Montana. Progressive Commercial is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 73.7% of the 19 searches tracked here, citing an average of 3.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | NEXT Insurance | 100 |
| 02 | Progressive Commercial | 74.8 |
| 03 | GEICO | 57.7 |
| 04 | Sentry Insurance | 31.5 |
| 05 | Insurance for Nonprofits | 18.1 |
| 06 | Markel | 15.7 |
| 07 | Merchants Insurance Group | 15.7 |
| 08 | Hiscox | 10.5 |
| 09 | biBERK | 10.2 |
| 10 | Travelers | 5.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 31.6% |
| 02 | GEICO | 15.8% |
| 03 | Insurance for Nonprofits | 15.8% |
| 04 | NEXT Insurance | 15.8% |
| 05 | The Hartford | 10.5% |
| 06 | Hiscox | 5.3% |
| 07 | US Assure | 5.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 35.2% |
| 02 | agency | 14.8% |
| 03 | aggregator | 9.3% |
| 04 | forum | 9.3% |
| 05 | publisher | 9.3% |
| 06 | unknown | 9.3% |
| 07 | software | 5.6% |
| 08 | social | 3.7% |
| 09 | association | 1.9% |
| 10 | directory | 1.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 17.9% |
| 02 | NEXT Insurance | 17.9% |
| 03 | The Hartford | 17.9% |
| 04 | Progressive | 14.3% |
| 05 | Progressive Commercial | 10.7% |
| 06 | biBERK | 7.1% |
| 07 | Hiscox | 3.6% |
| 08 | State Farm | 3.6% |
| 09 | Travelers | 3.6% |
| 10 | Markel | 3.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 73.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Montana and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Montana, insurers are 35.2% of cited sources and comparison sites are 9.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 11.1% |
| 02 | YouTube youtube.com | Forums | 9.3% |
| 03 | GEICO geico.com | Insurers | 5.6% |
| 04 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 5.6% |
| 05 | NEXT Insurance nextinsurance.com | Insurers | 5.6% |
| 06 | The Hartford thehartford.com | Insurers | 3.7% |
| 07 | aiasc.com aiasc.com | unknown | 1.9% |
| 08 | Associated Hair Professionals associatedhairprofessionals.com | Associations | 1.9% |
| 09 | Assure Childcare assurechildcare.com | Comparison sites | 1.9% |
| 10 | AutoGuide autoguide.com | Publishers | 1.9% |
| 11 | bozzutoinsurance.com bozzutoinsurance.com | unknown | 1.9% |
| 12 | Wikipedia en.wikipedia.org | Publishers | 1.9% |
| 13 | Facebook facebook.com | Social | 1.9% |
| 14 | Farmer Brown Insurance farmerbrown.com | Agencies | 1.9% |
| 15 | Geotab geotab.com | software | 1.9% |
| 16 | gymdesk.com gymdesk.com | unknown | 1.9% |
| 17 | Hiscox hiscox.com | Insurers | 1.9% |
| 18 | Insure Bodywork insurebodywork.com | Comparison sites | 1.9% |
| 19 | Knoxville Insurance Store knoxvilleinsurancestore.com | Agencies | 1.9% |
| 20 | LeadIQ leadiq.com | software | 1.9% |
| 21 | Leavitt Group leavitt.com | Agencies | 1.9% |
| 22 | LinkedIn linkedin.com | Social | 1.9% |
| 23 | Yelp m.yelp.com | Directories | 1.9% |
| 24 | musilliagency.com musilliagency.com | unknown | 1.9% |
| 25 | Otterstedt Insurance otterstedt.com | Agencies | 1.9% |
| 26 | ServiceTitan servicetitan.com | software | 1.9% |
| 27 | sevigneylyons.com sevigneylyons.com | unknown | 1.9% |
| 28 | SoFi sofi.com | Publishers | 1.9% |
| 29 | TechInsurance techinsurance.com | Comparison sites | 1.9% |
| 30 | Ten Four Insurance tenfourins.com | Agencies | 1.9% |
| 31 | The Zebra thezebra.com | Comparison sites | 1.9% |
| 32 | Tower Street Insurance towerstreetinsurance.com | Agencies | 1.9% |
| 33 | Truck Info truckinfo.net | Publishers | 1.9% |
| 34 | Trucking Insurance Services truckinginsuranceservices.com | Agencies | 1.9% |
| 35 | TruckLeap truckleap.com | Comparison sites | 1.9% |
| 36 | Truckwriters truckwriters.com | Agencies | 1.9% |
| 37 | Turf Magazine turfmagazine.com | Publishers | 1.9% |
| 38 | US Assure usassure.com | Insurers | 1.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Montana leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.