Washington
United StatesProgressive Commercial leads both the organic results and the AI citations in Washington, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 4.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | NEXT Insurance | 47.6 |
| 03 | GEICO | 28.5 |
| 04 | Sentry Insurance | 18.2 |
| 05 | The Hartford | 18.2 |
| 06 | Insurance for Nonprofits | 15.9 |
| 07 | Travelers | 3.6 |
| 08 | Merchants Insurance Group | 2.6 |
| 09 | Nationwide | 2.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 36% |
| 02 | Insurance for Nonprofits | 20% |
| 03 | GEICO | 16% |
| 04 | NEXT Insurance | 12% |
| 05 | The Hartford | 12% |
| 06 | Farmers | 4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 37.3% |
| 02 | aggregator | 13.4% |
| 03 | unknown | 10.4% |
| 04 | agency | 9% |
| 05 | publisher | 9% |
| 06 | forum | 7.5% |
| 07 | association | 4.5% |
| 08 | software | 4.5% |
| 09 | directory | 1.5% |
| 10 | search | 1.5% |
| 11 | social | 1.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 25% |
| 02 | Progressive | 21.4% |
| 03 | Progressive Commercial | 21.4% |
| 04 | NEXT Insurance | 14.3% |
| 05 | The Hartford | 10.7% |
| 06 | Farmers | 7.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Washington and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Seattle | Seattle Car Insurance Pros | 13.9% | 14 | — |
| 02 | Spokane | Affordable Insurance | 30.6% | 9 | 5 |
| 03 | Tacoma | Sound Pacific Insurance | 30.6% | 11 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Washington, insurers are 37.3% of cited sources and comparison sites are 13.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 13.4% |
| 02 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 7.5% |
| 03 | YouTube youtube.com | Forums | 7.5% |
| 04 | GEICO geico.com | Insurers | 6% |
| 05 | NerdWallet nerdwallet.com | Comparison sites | 4.5% |
| 06 | NEXT Insurance nextinsurance.com | Insurers | 4.5% |
| 07 | The Hartford thehartford.com | Insurers | 4.5% |
| 08 | Associated Hair Professionals associatedhairprofessionals.com | Associations | 1.5% |
| 09 | AutoGuide autoguide.com | Publishers | 1.5% |
| 10 | bowmansinsurance.com bowmansinsurance.com | unknown | 1.5% |
| 11 | Wikipedia en.wikipedia.org | Publishers | 1.5% |
| 12 | Farmer Brown Insurance farmerbrown.com | Agencies | 1.5% |
| 13 | Farmers farmers.com | Insurers | 1.5% |
| 14 | FreightWaves freightwaves.com | Publishers | 1.5% |
| 15 | Gallagher Small Business gallaghersmallbusiness.com | Agencies | 1.5% |
| 16 | Geotab geotab.com | software | 1.5% |
| 17 | Google google.com | Search | 1.5% |
| 18 | Gym Insurance gyminsurance.com | Comparison sites | 1.5% |
| 19 | iatinsurancegroup.com iatinsurancegroup.com | unknown | 1.5% |
| 20 | idahoinsuranceforless.com idahoinsuranceforless.com | unknown | 1.5% |
| 21 | Insure Bodywork insurebodywork.com | Comparison sites | 1.5% |
| 22 | LeadIQ leadiq.com | software | 1.5% |
| 23 | Leavitt Group leavitt.com | Agencies | 1.5% |
| 24 | LinkedIn linkedin.com | Social | 1.5% |
| 25 | Yelp m.yelp.com | Directories | 1.5% |
| 26 | MoneyGeek moneygeek.com | Comparison sites | 1.5% |
| 27 | northtowninsurance.com northtowninsurance.com | unknown | 1.5% |
| 28 | New York Council of Nonprofits nycon.org | Associations | 1.5% |
| 29 | pnwinsurancegroup.com pnwinsurancegroup.com | unknown | 1.5% |
| 30 | risman.com risman.com | unknown | 1.5% |
| 31 | ServiceTitan servicetitan.com | software | 1.5% |
| 32 | Simply Business simplybusiness.com | Comparison sites | 1.5% |
| 33 | SoFi sofi.com | Publishers | 1.5% |
| 34 | BFIS thebfis.com | Agencies | 1.5% |
| 35 | The Zebra thezebra.com | Comparison sites | 1.5% |
| 36 | Truck Info truckinfo.net | Publishers | 1.5% |
| 37 | TruckLeap truckleap.com | Comparison sites | 1.5% |
| 38 | Truckwriters truckwriters.com | Agencies | 1.5% |
| 39 | trustedcare.com trustedcare.com | unknown | 1.5% |
| 40 | Turf Magazine turfmagazine.com | Publishers | 1.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Washington leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.