Virginia
United StatesProgressive Commercial leads both the organic results and the AI citations in Virginia, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 3.7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | GEICO | 58.8 |
| 03 | The Hartford | 44.3 |
| 04 | Travelers | 24.5 |
| 05 | NEXT Insurance | 22.1 |
| 06 | Nationwide | 9.2 |
| 07 | Sentry Insurance | 9.1 |
| 08 | Hiscox | 7 |
| 09 | Insurance for Nonprofits | 5.5 |
| 10 | biBERK | 5.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 33.3% |
| 02 | GEICO | 19% |
| 03 | NEXT Insurance | 14.3% |
| 04 | The Hartford | 9.5% |
| 05 | Hiscox | 4.8% |
| 06 | Insurance for Nonprofits | 4.8% |
| 07 | Sentry Insurance | 4.8% |
| 08 | Travelers | 4.8% |
| 09 | US Assure | 4.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 37.5% |
| 02 | agency | 12.5% |
| 03 | aggregator | 12.5% |
| 04 | unknown | 12.5% |
| 05 | forum | 7.1% |
| 06 | publisher | 7.1% |
| 07 | software | 5.4% |
| 08 | association | 1.8% |
| 09 | directory | 1.8% |
| 10 | social | 1.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 21.4% |
| 02 | GEICO | 17.9% |
| 03 | Progressive Commercial | 17.9% |
| 04 | NEXT Insurance | 14.3% |
| 05 | The Hartford | 7.1% |
| 06 | Chubb | 3.6% |
| 07 | Hiscox | 3.6% |
| 08 | Nationwide | 3.6% |
| 09 | Sentry Insurance | 3.6% |
| 10 | State Farm | 3.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Virginia and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Richmond | 5-Star Insurance | 19.4% | 14 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Virginia, insurers are 37.5% of cited sources and comparison sites are 12.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 12.5% |
| 02 | GEICO geico.com | Insurers | 7.1% |
| 03 | YouTube youtube.com | Forums | 7.1% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 5.4% |
| 05 | The Hartford thehartford.com | Insurers | 3.6% |
| 06 | Trucking Insurance Services truckinginsuranceservices.com | Agencies | 3.6% |
| 07 | abpinsurance.com abpinsurance.com | unknown | 1.8% |
| 08 | adcinsure.com adcinsure.com | unknown | 1.8% |
| 09 | aidenrisk.com aidenrisk.com | unknown | 1.8% |
| 10 | AutoGuide autoguide.com | Publishers | 1.8% |
| 11 | charityfirst.com charityfirst.com | unknown | 1.8% |
| 12 | doereninsurance.com doereninsurance.com | unknown | 1.8% |
| 13 | Wikipedia en.wikipedia.org | Publishers | 1.8% |
| 14 | Farmer Brown Insurance farmerbrown.com | Agencies | 1.8% |
| 15 | Gallagher Small Business gallaghersmallbusiness.com | Agencies | 1.8% |
| 16 | Geotab geotab.com | software | 1.8% |
| 17 | Gym Insurance gyminsurance.com | Comparison sites | 1.8% |
| 18 | Hiscox hiscox.com | Insurers | 1.8% |
| 19 | InSocial RA insocialra.com | unknown | 1.8% |
| 20 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 1.8% |
| 21 | insurancejournal.com insurancejournal.com | unknown | 1.8% |
| 22 | Insurance Pro Agencies insuranceproagencies.com | Agencies | 1.8% |
| 23 | Insure Bodywork insurebodywork.com | Comparison sites | 1.8% |
| 24 | Insureon insureon.com | Comparison sites | 1.8% |
| 25 | Inszone Insurance inszoneinsurance.com | Agencies | 1.8% |
| 26 | LeadIQ leadiq.com | software | 1.8% |
| 27 | LinkedIn linkedin.com | Social | 1.8% |
| 28 | Yelp m.yelp.com | Directories | 1.8% |
| 29 | MoneyGeek moneygeek.com | Comparison sites | 1.8% |
| 30 | New York Council of Nonprofits nycon.org | Associations | 1.8% |
| 31 | Sentry Insurance sentry.com | Insurers | 1.8% |
| 32 | ServiceTitan servicetitan.com | software | 1.8% |
| 33 | SoFi sofi.com | Publishers | 1.8% |
| 34 | The Zebra thezebra.com | Comparison sites | 1.8% |
| 35 | Travelers travelers.com | Insurers | 1.8% |
| 36 | TruckLeap truckleap.com | Comparison sites | 1.8% |
| 37 | Truckwriters truckwriters.com | Agencies | 1.8% |
| 38 | Turf Magazine turfmagazine.com | Publishers | 1.8% |
| 39 | US Assure usassure.com | Insurers | 1.8% |
| 40 | Zensurance zensurance.com | Comparison sites | 1.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Virginia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.