Rhode Island
United StatesNEXT Insurance leads the organic results in Rhode Island. Insurance for Nonprofits is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 3.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | NEXT Insurance | 100 |
| 02 | Progressive Commercial | 85 |
| 03 | The Hartford | 54.6 |
| 04 | GEICO | 48.2 |
| 05 | Sentry Insurance | 32.1 |
| 06 | Merchants Insurance Group | 16.1 |
| 07 | Insurance for Nonprofits | 13.9 |
| 08 | biBERK | 10.7 |
| 09 | Hiscox | 4.6 |
| 10 | Liberty Mutual | 4.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Insurance for Nonprofits | 21.7% |
| 02 | Progressive Commercial | 21.7% |
| 03 | NEXT Insurance | 13% |
| 04 | The Hartford | 13% |
| 05 | GEICO | 8.7% |
| 06 | Merchants Insurance Group | 4.3% |
| 07 | Sentry Insurance | 4.3% |
| 08 | US Assure | 4.3% |
| 09 | W. R. Berkley | 4.3% |
| 10 | biBERK | 4.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 43.4% |
| 02 | unknown | 22.6% |
| 03 | agency | 15.1% |
| 04 | aggregator | 5.7% |
| 05 | forum | 3.8% |
| 06 | publisher | 3.8% |
| 07 | association | 1.9% |
| 08 | search | 1.9% |
| 09 | software | 1.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 20% |
| 02 | Progressive Commercial | 20% |
| 03 | NEXT Insurance | 16% |
| 04 | The Hartford | 16% |
| 05 | GEICO | 8% |
| 06 | biBERK | 4% |
| 07 | Chubb | 4% |
| 08 | Erie Insurance | 4% |
| 09 | Hiscox | 4% |
| 10 | Sentry Insurance | 4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Rhode Island and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Providence | Cross Insurance | 30.6% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Rhode Island, insurers are 43.4% of cited sources and comparison sites are 5.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 9.4% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 9.4% |
| 03 | NEXT Insurance nextinsurance.com | Insurers | 5.7% |
| 04 | The Hartford thehartford.com | Insurers | 5.7% |
| 05 | GEICO geico.com | Insurers | 3.8% |
| 06 | YouTube youtube.com | Forums | 3.8% |
| 07 | Affordable Contractors Insurance affordablecontractorsinsurance.com | Comparison sites | 1.9% |
| 08 | aidenrisk.com aidenrisk.com | unknown | 1.9% |
| 09 | W. R. Berkley berkley.com | Insurers | 1.9% |
| 10 | biBERK biberk.com | Insurers | 1.9% |
| 11 | Commercial Carrier Journal ccjdigital.com | Publishers | 1.9% |
| 12 | charityfirst.com charityfirst.com | unknown | 1.9% |
| 13 | ciainsures.com ciainsures.com | unknown | 1.9% |
| 14 | Construction Coverage constructioncoverage.com | Publishers | 1.9% |
| 15 | Farmer Brown Insurance farmerbrown.com | Agencies | 1.9% |
| 16 | Google google.com | Search | 1.9% |
| 17 | Gym Insurance gyminsurance.com | Comparison sites | 1.9% |
| 18 | hitchingsinsurance.com hitchingsinsurance.com | unknown | 1.9% |
| 19 | Insurance Conference of Youth Organizations icoyouth.org | Associations | 1.9% |
| 20 | idealist.org idealist.org | unknown | 1.9% |
| 21 | joemorten.com joemorten.com | unknown | 1.9% |
| 22 | Knoxville Insurance Store knoxvilleinsurancestore.com | Agencies | 1.9% |
| 23 | LeadIQ leadiq.com | software | 1.9% |
| 24 | Leavitt Group leavitt.com | Agencies | 1.9% |
| 25 | leeinsuranceagency.com leeinsuranceagency.com | unknown | 1.9% |
| 26 | loftcoinsurance.com loftcoinsurance.com | unknown | 1.9% |
| 27 | Merchants Insurance Group merchantsgroup.com | Insurers | 1.9% |
| 28 | MoneyGeek moneygeek.com | Comparison sites | 1.9% |
| 29 | orcuttgroup.com orcuttgroup.com | unknown | 1.9% |
| 30 | paulmurphyinsurance.com paulmurphyinsurance.com | unknown | 1.9% |
| 31 | Reliant Insurance Group reliantinsgrp.com | Agencies | 1.9% |
| 32 | Sentry Insurance sentry.com | Insurers | 1.9% |
| 33 | Soma Insurance somainsure.com | Agencies | 1.9% |
| 34 | tciteam.com tciteam.com | unknown | 1.9% |
| 35 | Trucking Insurance Services truckinginsuranceservices.com | Agencies | 1.9% |
| 36 | Truckwriters truckwriters.com | Agencies | 1.9% |
| 37 | US Assure usassure.com | Insurers | 1.9% |
| 38 | World Insurance Associates worldinsurance.com | Agencies | 1.9% |
| 39 | yourfirstchoice.agency yourfirstchoice.agency | unknown | 1.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Rhode Island leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.