Language note. This board is built from English-language searches. Most insurance search in Quebec happens in French (assurance auto, soumission assurance), and that half of the market is not measured here. A French-language capture is planned.
Quebec
CanadaThe Hartford leads the organic results in Quebec. Definity is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 3.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Intact | 77.2 |
| 03 | Insurance for Nonprofits | 61.4 |
| 04 | Federated Insurance Canada | 28.3 |
| 05 | TD Insurance | 23.5 |
| 06 | AmTrust | 14.7 |
| 07 | Progressive Commercial | 9.8 |
| 08 | GEICO | 8.8 |
| 09 | Square One | 7.3 |
| 10 | Thimble | 7.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Definity | 23.1% |
| 02 | Intact | 23.1% |
| 03 | AmTrust | 7.7% |
| 04 | Chubb | 7.7% |
| 05 | GEICO | 7.7% |
| 06 | Insurance for Nonprofits | 7.7% |
| 07 | TD Insurance | 7.7% |
| 08 | The Hartford | 7.7% |
| 09 | Thimble | 7.7% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | unknown | 37% |
| 02 | carrier | 24.1% |
| 03 | agency | 22.2% |
| 04 | aggregator | 13% |
| 05 | social | 3.7% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Intact | 28.6% |
| 02 | TD Insurance | 14.3% |
| 03 | Aviva Canada | 7.1% |
| 04 | Chubb | 7.1% |
| 05 | Co-operators | 7.1% |
| 06 | GEICO | 7.1% |
| 07 | Liberty Mutual | 7.1% |
| 08 | Thimble | 7.1% |
| 09 | Markel | 7.1% |
| 10 | AmTrust | 7.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Quebec and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Montreal | Intact Assurance | 24.3% | 9 | 3.3 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Quebec, insurers are 24.1% of cited sources and comparison sites are 13%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Zensurance zensurance.com | Comparison sites | 7.4% |
| 02 | Definity economical.com | Insurers | 5.6% |
| 03 | Intact intact.ca | Insurers | 5.6% |
| 04 | Western Financial Group westernfinancialgroup.ca | Agencies | 5.6% |
| 05 | Akan Insurance akaninsurance.ca | Agencies | 3.7% |
| 06 | BrokerLink brokerlink.ca | Agencies | 3.7% |
| 07 | Facebook facebook.com | Social | 3.7% |
| 08 | Rates.ca rates.ca | Comparison sites | 3.7% |
| 09 | AmTrust amtrustfinancial.com | Insurers | 1.9% |
| 10 | aviva.ca aviva.ca | unknown | 1.9% |
| 11 | blocksagencies.ca blocksagencies.ca | unknown | 1.9% |
| 12 | cansure.com cansure.com | unknown | 1.9% |
| 13 | Chubb chubb.com | Insurers | 1.9% |
| 14 | Compare the Market comparethemarket.com | Comparison sites | 1.9% |
| 15 | eriemutual.com eriemutual.com | unknown | 1.9% |
| 16 | GEICO geico.com | Insurers | 1.9% |
| 17 | globalinsurancesolutions.com.au globalinsurancesolutions.com.au | unknown | 1.9% |
| 18 | gosselinassurances.ca gosselinassurances.ca | unknown | 1.9% |
| 19 | gov.nl.ca gov.nl.ca | unknown | 1.9% |
| 20 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 1.9% |
| 21 | insuranceshope.ca insuranceshope.ca | unknown | 1.9% |
| 22 | KBD Insurance kbdinsurance.com | Agencies | 1.9% |
| 23 | lloydsadd.com lloydsadd.com | unknown | 1.9% |
| 24 | magenta-ins.ca magenta-ins.ca | unknown | 1.9% |
| 25 | markel.ca markel.ca | unknown | 1.9% |
| 26 | McDougall Insurance mcdougallinsurance.com | Agencies | 1.9% |
| 27 | multirisk.ca multirisk.ca | unknown | 1.9% |
| 28 | mybrokers.ca mybrokers.ca | unknown | 1.9% |
| 29 | mychoice.ca mychoice.ca | unknown | 1.9% |
| 30 | northeastins.com northeastins.com | unknown | 1.9% |
| 31 | petleyhare.com petleyhare.com | unknown | 1.9% |
| 32 | premiergroup.ca premiergroup.ca | unknown | 1.9% |
| 33 | srim.ca srim.ca | unknown | 1.9% |
| 34 | Swift Insurance swiftins.ca | Agencies | 1.9% |
| 35 | TD Insurance tdinsurance.com | Insurers | 1.9% |
| 36 | The Hartford thehartford.com | Insurers | 1.9% |
| 37 | theinsurancelab.ca theinsurancelab.ca | unknown | 1.9% |
| 38 | Thimble thimble.com | Insurers | 1.9% |
| 39 | Trucking Insurance Services truckinginsuranceservices.com | Agencies | 1.9% |
| 40 | trucknews.com trucknews.com | unknown | 1.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Quebec leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.