Ontario
CanadaInsurance for Nonprofits leads the organic results in Ontario. Federated Insurance Canada is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 2.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Insurance for Nonprofits | 100 |
| 02 | Intact | 100 |
| 03 | Federated Insurance Canada | 39.3 |
| 04 | Foxquilt | 33.3 |
| 05 | GEICO | 25 |
| 06 | Definity | 14.3 |
| 07 | Thimble | 14.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Federated Insurance Canada | 25% |
| 02 | Intact | 25% |
| 03 | Progressive Commercial | 25% |
| 04 | Thimble | 25% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | unknown | 40.5% |
| 02 | agency | 23.8% |
| 03 | aggregator | 11.9% |
| 04 | carrier | 9.5% |
| 05 | association | 4.8% |
| 06 | social | 4.8% |
| 07 | forum | 2.4% |
| 08 | publisher | 2.4% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Intact | 33.3% |
| 02 | Aviva Canada | 11.1% |
| 03 | Desjardins | 11.1% |
| 04 | Liberty Mutual | 11.1% |
| 05 | Thimble | 11.1% |
| 06 | Travelers | 11.1% |
| 07 | Foxquilt | 11.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Ontario and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Ottawa | Halpenny Insurance Brokers Ltd. | 29.7% | 9 | 4.9 |
| 02 | Hamilton | Lawrie Insurance Group | 33.3% | 6 | 4.8 |
| 03 | Mississauga | My Hunter | 30.3% | 9 | 4.9 |
| 04 | Toronto | — | — | 0 | — |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Ontario, insurers are 9.5% of cited sources and comparison sites are 11.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Western Financial Group westernfinancialgroup.ca | Agencies | 9.5% |
| 02 | ACERA acera.ca | Associations | 4.8% |
| 03 | Facebook facebook.com | Social | 4.8% |
| 04 | Zensurance zensurance.com | Comparison sites | 4.8% |
| 05 | ahainsurance.ca ahainsurance.ca | unknown | 2.4% |
| 06 | Aligned Insurance alignedinsurance.com | Agencies | 2.4% |
| 07 | Assure Childcare assurechildcare.com | Comparison sites | 2.4% |
| 08 | aviva.ca aviva.ca | unknown | 2.4% |
| 09 | bluecloudcpa.com bluecloudcpa.com | unknown | 2.4% |
| 10 | businessinsuranceprincegeorge.ca businessinsuranceprincegeorge.ca | unknown | 2.4% |
| 11 | cansure.com cansure.com | unknown | 2.4% |
| 12 | commercialinsurancemontreal.ca commercialinsurancemontreal.ca | unknown | 2.4% |
| 13 | commercialinsurancewinnipeg.ca commercialinsurancewinnipeg.ca | unknown | 2.4% |
| 14 | Duliban Insurance dulibaninsurance.com | Agencies | 2.4% |
| 15 | Federated Insurance Canada federated.ca | Insurers | 2.4% |
| 16 | Certain getcertain.ca | Comparison sites | 2.4% |
| 17 | hansonryan.com hansonryan.com | unknown | 2.4% |
| 18 | harvardwestern.com harvardwestern.com | unknown | 2.4% |
| 19 | HUB International hubinternational.com | Agencies | 2.4% |
| 20 | InSocial RA insocialra.com | unknown | 2.4% |
| 21 | Intact intact.ca | Insurers | 2.4% |
| 22 | keystoneins.ca keystoneins.ca | unknown | 2.4% |
| 23 | LowestRates lowestrates.ca | Comparison sites | 2.4% |
| 24 | marathoninsurance.ca marathoninsurance.ca | unknown | 2.4% |
| 25 | McLean & Dickey mcleananddickey.com | Agencies | 2.4% |
| 26 | multirisk.ca multirisk.ca | unknown | 2.4% |
| 27 | northeastins.com northeastins.com | unknown | 2.4% |
| 28 | Progressive Commercial progressivecommercial.com | Insurers | 2.4% |
| 29 | Reddit reddit.com | Forums | 2.4% |
| 30 | resources.charityvillage.com resources.charityvillage.com | unknown | 2.4% |
| 31 | rideauinsurance.com rideauinsurance.com | unknown | 2.4% |
| 32 | theonn.ca theonn.ca | unknown | 2.4% |
| 33 | Thimble thimble.com | Insurers | 2.4% |
| 34 | Trucking Insurance Services truckinginsuranceservices.com | Agencies | 2.4% |
| 35 | Turf Magazine turfmagazine.com | Publishers | 2.4% |
| 36 | Westland Insurance westlandinsurance.ca | Agencies | 2.4% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Ontario leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.