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PA
Insurance board · November 2026

Pennsylvania

United States
Searches tracked
19
AI Overview rate
73.7%
Sources per answer
3.5
Locator United States

Insurance in Pennsylvania: who ranks, and who gets cited

Progressive Commercial leads the organic results in Pennsylvania. Insurance for Nonprofits is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 73.7% of the 19 searches tracked here, citing an average of 3.5 sources.

Discipline 01 · Best insurance SEO Progressive Commercial Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Insurance for Nonprofits Cited in 33.3% of carrier citations
Discipline 03 · Best local SEO Acceptance Insurance 14.1% of map slots across 4 metros

Organic visibility

Indexed to the Pennsylvania leader
Organic visibility by carrier in Pennsylvania, specialty insurance, November 2026
#CarrierVisibility index
01 Progressive Commercial 100
02 NEXT Insurance 87.9
03 GEICO 75.1
04 Merchants Insurance Group 61.5
05 Sentry Insurance 47.6
06 AmTrust 33
07 Thimble 20.1
08 The Hartford 16.5
09 Insurance for Nonprofits 14.3
10 biBERK 11

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Pennsylvania, specialty insurance, November 2026
#CarrierShare of carrier citations
01 Insurance for Nonprofits 33.3%
02 Progressive Commercial 23.8%
03 GEICO 9.5%
04 NEXT Insurance 9.5%
05 Sentry Insurance 9.5%
06 Thimble 4.8%
07 Travelers 4.8%
08 biBERK 4.8%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Pennsylvania, specialty insurance, November 2026
#Source typeShare of citations
01 carrier 42.9%
02 unknown 16.3%
03 agency 14.3%
04 aggregator 8.2%
05 publisher 8.2%
06 forum 6.1%
07 association 2%
08 security vendor 2%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Pennsylvania, specialty insurance, November 2026
#CarrierShare of mentions
01 GEICO 17.4%
02 NEXT Insurance 13%
03 Progressive 13%
04 Progressive Commercial 13%
05 Hiscox 8.7%
06 Sentry Insurance 8.7%
07 biBERK 4.3%
08 Nationwide 4.3%
09 The Hartford 4.3%
10 Thimble 4.3%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 19 searches
AI Overview presence by search intent in Pennsylvania, November 2026
Search intentReturned an AI Overview
unclassified 73.7%
Pennsylvania · Auto · 19 captures · Jul 2026

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Local pack by metro

4 metros measured in Pennsylvania
Local pack leader in each Pennsylvania metro, November 2026
#MetroLeading business Share of slotsBusinessesRating
01 Harrisburg Capital Region Insurance Agency, Inc. 32.4% 8 5
02 Philadelphia Muredda Insurance Agency 22.2% 11 5
03 Pittsburgh Brown Insurance Agency 30.6% 9 4.9
04 Allentown Acceptance Insurance 30.3% 8 4.9

Near-me searches are measured per metro, not per state. Each metro has its own board.

Every source the AI cites

33 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Pennsylvania, insurers are 42.9% of cited sources and comparison sites are 8.2%.

Every domain cited in AI answers for Pennsylvania, November 2026
#SourceType Share of citations
01 Insurance for Nonprofits
insurancefornonprofits.org
Insurers
14.3%
02 Progressive Commercial
progressivecommercial.com
Insurers
10.2%
03 YouTube
youtube.com
Forums
6.1%
04 GEICO
geico.com
Insurers
4.1%
05 Insureon
insureon.com
Comparison sites
4.1%
06 NEXT Insurance
nextinsurance.com
Insurers
4.1%
07 Sentry Insurance
sentry.com
Insurers
4.1%
08 aiasc.com
aiasc.com
unknown
2%
09 biBERK
biberk.com
Insurers
2%
10 bowmansinsurance.com
bowmansinsurance.com
unknown
2%
11 Brunswick Companies
brunswickcompanies.com
Agencies
2%
12 calnonprofitsinsurance.org
calnonprofitsinsurance.org
unknown
2%
13 charlesriverinsurance.com
charlesriverinsurance.com
unknown
2%
14 Construction Coverage
constructioncoverage.com
Publishers
2%
15 Dayton Insurance
daytoninsured.com
Agencies
2%
16 Wikipedia
en.wikipedia.org
Publishers
2%
17 Farmer Brown Insurance
farmerbrown.com
Agencies
2%
18 FreightWaves
freightwaves.com
Publishers
2%
19 huckleberry.com
huckleberry.com
unknown
2%
20 Insurance Conference of Youth Organizations
icoyouth.org
Associations
2%
21 InSocial RA
insocialra.com
unknown
2%
22 insureaustin.com
insureaustin.com
unknown
2%
23 Insure Bodywork
insurebodywork.com
Comparison sites
2%
24 LogRock
logrock.com
Security vendors
2%
25 NerdWallet
nerdwallet.com
Comparison sites
2%
26 Otterstedt Insurance
otterstedt.com
Agencies
2%
27 Reliant Insurance Group
reliantinsgrp.com
Agencies
2%
28 southernstatesinsurance.com
southernstatesinsurance.com
unknown
2%
29 Thimble
thimble.com
Insurers
2%
30 Travelers
travelers.com
Insurers
2%
31 Trucking Insurance Services
truckinginsuranceservices.com
Agencies
2%
32 Truckwriters
truckwriters.com
Agencies
2%
33 Turf Magazine
turfmagazine.com
Publishers
2%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Pennsylvania leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.