Ohio
United StatesProgressive Commercial leads both the organic results and the AI citations in Ohio, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 3.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | NEXT Insurance | 65.2 |
| 03 | GEICO | 39.1 |
| 04 | Merchants Insurance Group | 17.4 |
| 05 | Nationwide | 10.2 |
| 06 | Hiscox | 8.9 |
| 07 | State Farm | 8.7 |
| 08 | biBERK | 8.7 |
| 09 | Sentry Insurance | 8.7 |
| 10 | Insurance for Nonprofits | 7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 26.7% |
| 02 | Insurance for Nonprofits | 20% |
| 03 | NEXT Insurance | 13.3% |
| 04 | The Hartford | 13.3% |
| 05 | GEICO | 6.7% |
| 06 | Markel | 6.7% |
| 07 | Merchants Insurance Group | 6.7% |
| 08 | biBERK | 6.7% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 28.3% |
| 02 | agency | 18.9% |
| 03 | unknown | 18.9% |
| 04 | forum | 13.2% |
| 05 | aggregator | 11.3% |
| 06 | publisher | 5.7% |
| 07 | association | 1.9% |
| 08 | social | 1.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | NEXT Insurance | 19.2% |
| 02 | GEICO | 15.4% |
| 03 | The Hartford | 15.4% |
| 04 | biBERK | 7.7% |
| 05 | Hiscox | 7.7% |
| 06 | Nationwide | 7.7% |
| 07 | Progressive | 7.7% |
| 08 | Progressive Commercial | 7.7% |
| 09 | Chubb | 3.8% |
| 10 | Markel | 3.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Ohio and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Cincinnati | Camargo Insurance | 30.6% | 9 | 4.9 |
| 02 | Cleveland | A&A Action Auto Insurance | 22.2% | 7 | 4.7 |
| 03 | Columbus | Ultima Affordable Auto Insurance Columbus | 25% | 8 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Ohio, insurers are 28.3% of cited sources and comparison sites are 11.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 13.2% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 7.5% |
| 03 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 5.7% |
| 04 | Insureon insureon.com | Comparison sites | 3.8% |
| 05 | NerdWallet nerdwallet.com | Comparison sites | 3.8% |
| 06 | NEXT Insurance nextinsurance.com | Insurers | 3.8% |
| 07 | The Hartford thehartford.com | Insurers | 3.8% |
| 08 | biBERK biberk.com | Insurers | 1.9% |
| 09 | charityfirst.com charityfirst.com | unknown | 1.9% |
| 10 | Colby Group colby-group.com | Agencies | 1.9% |
| 11 | Construction Coverage constructioncoverage.com | Publishers | 1.9% |
| 12 | doereninsurance.com doereninsurance.com | unknown | 1.9% |
| 13 | Wikipedia en.wikipedia.org | Publishers | 1.9% |
| 14 | Farmer Brown Insurance farmerbrown.com | Agencies | 1.9% |
| 15 | fdcins.com fdcins.com | unknown | 1.9% |
| 16 | FreightWaves freightwaves.com | Publishers | 1.9% |
| 17 | Gallagher Small Business gallaghersmallbusiness.com | Agencies | 1.9% |
| 18 | GEICO geico.com | Insurers | 1.9% |
| 19 | iatinsurancegroup.com iatinsurancegroup.com | unknown | 1.9% |
| 20 | Insurance Pro Agencies insuranceproagencies.com | Agencies | 1.9% |
| 21 | Insure Bodywork insurebodywork.com | Comparison sites | 1.9% |
| 22 | Knoxville Insurance Store knoxvilleinsurancestore.com | Agencies | 1.9% |
| 23 | leeinsuranceagency.com leeinsuranceagency.com | unknown | 1.9% |
| 24 | LinkedIn linkedin.com | Social | 1.9% |
| 25 | Markel markel.com | Insurers | 1.9% |
| 26 | Merchants Insurance Group merchantsgroup.com | Insurers | 1.9% |
| 27 | Michigan Community Insurance michigancommunity.com | Agencies | 1.9% |
| 28 | mnaonline.org mnaonline.org | unknown | 1.9% |
| 29 | ooidatruckinsurance.com ooidatruckinsurance.com | unknown | 1.9% |
| 30 | Reliant Insurance Group reliantinsgrp.com | Agencies | 1.9% |
| 31 | rolloinsurance.com rolloinsurance.com | unknown | 1.9% |
| 32 | startbusinessbystate.com startbusinessbystate.com | unknown | 1.9% |
| 33 | TechInsurance techinsurance.com | Comparison sites | 1.9% |
| 34 | touchbistro.com touchbistro.com | unknown | 1.9% |
| 35 | Trucking Insurance Services truckinginsuranceservices.com | Agencies | 1.9% |
| 36 | Truckwriters truckwriters.com | Agencies | 1.9% |
| 37 | Santa Cruz Chamber of Commerce web.santacruzchamber.org | Associations | 1.9% |
| 38 | World Insurance Associates worldinsurance.com | Agencies | 1.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Ohio leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.