Massachusetts
United StatesProgressive Commercial leads both the organic results and the AI citations in Massachusetts, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 73.7% of the 19 searches tracked here, citing an average of 3.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | GEICO | 93.9 |
| 03 | NEXT Insurance | 59.1 |
| 04 | AmTrust | 43.6 |
| 05 | Sentry Insurance | 36.4 |
| 06 | The Hartford | 36.4 |
| 07 | Insurance for Nonprofits | 24.8 |
| 08 | Thimble | 18.2 |
| 09 | Hiscox | 12.1 |
| 10 | Merchants Insurance Group | 12.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 40% |
| 02 | Liberty Mutual | 13.3% |
| 03 | The Hartford | 13.3% |
| 04 | GEICO | 6.7% |
| 05 | Insurance for Nonprofits | 6.7% |
| 06 | NEXT Insurance | 6.7% |
| 07 | Sentry Insurance | 6.7% |
| 08 | US Assure | 6.7% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 29.4% |
| 02 | agency | 15.7% |
| 03 | forum | 15.7% |
| 04 | unknown | 11.8% |
| 05 | aggregator | 9.8% |
| 06 | publisher | 5.9% |
| 07 | search | 5.9% |
| 08 | software | 3.9% |
| 09 | social | 2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 21.1% |
| 02 | Hiscox | 15.8% |
| 03 | Progressive Commercial | 15.8% |
| 04 | The Hartford | 15.8% |
| 05 | Liberty Mutual | 10.5% |
| 06 | NEXT Insurance | 10.5% |
| 07 | GEICO | 5.3% |
| 08 | Nationwide | 5.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 73.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Massachusetts and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Worcester | A-Affordable Insurance Agency, Inc. | 30.3% | 8 | 4.8 |
| 02 | Boston | State Fund Insurance | 33.3% | 8 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Massachusetts, insurers are 29.4% of cited sources and comparison sites are 9.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 11.8% |
| 02 | YouTube youtube.com | Forums | 11.8% |
| 03 | Google google.com | Search | 5.9% |
| 04 | Leavitt Group leavitt.com | Agencies | 3.9% |
| 05 | Reddit reddit.com | Forums | 3.9% |
| 06 | The Hartford thehartford.com | Insurers | 3.9% |
| 07 | aidenrisk.com aidenrisk.com | unknown | 2% |
| 08 | buildforce.com buildforce.com | unknown | 2% |
| 09 | Liberty Mutual business.libertymutual.com | Insurers | 2% |
| 10 | Construction Coverage constructioncoverage.com | Publishers | 2% |
| 11 | Wikipedia en.wikipedia.org | Publishers | 2% |
| 12 | Farmer Brown Insurance farmerbrown.com | Agencies | 2% |
| 13 | GEICO geico.com | Insurers | 2% |
| 14 | Geotab geotab.com | software | 2% |
| 15 | Gym Insurance gyminsurance.com | Comparison sites | 2% |
| 16 | habermaninsurance.com habermaninsurance.com | unknown | 2% |
| 17 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 2% |
| 18 | Insure Bodywork insurebodywork.com | Comparison sites | 2% |
| 19 | Insureon insureon.com | Comparison sites | 2% |
| 20 | LeadIQ leadiq.com | software | 2% |
| 21 | Liberty Mutual libertymutual.com | Insurers | 2% |
| 22 | LinkedIn linkedin.com | Social | 2% |
| 23 | MP Insurance mpins.net | Agencies | 2% |
| 24 | NerdWallet nerdwallet.com | Comparison sites | 2% |
| 25 | NEXT Insurance nextinsurance.com | Insurers | 2% |
| 26 | NIP Group nipgroup.com | Agencies | 2% |
| 27 | ooidatruckinsurance.com ooidatruckinsurance.com | unknown | 2% |
| 28 | risman.com risman.com | unknown | 2% |
| 29 | Sentry Insurance sentry.com | Insurers | 2% |
| 30 | Soden Insurance sodeninsurance.com | Agencies | 2% |
| 31 | Soma Insurance somainsure.com | Agencies | 2% |
| 32 | Thumann Insurance Agency thumanninsuranceagency.com | Agencies | 2% |
| 33 | tryplayground.com tryplayground.com | unknown | 2% |
| 34 | Turf Magazine turfmagazine.com | Publishers | 2% |
| 35 | US Assure usassure.com | Insurers | 2% |
| 36 | Zensurance zensurance.com | Comparison sites | 2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Massachusetts leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.