Vermont
United StatesNEXT Insurance leads the organic results in Vermont. Progressive Commercial is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 3.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | NEXT Insurance | 100 |
| 02 | GEICO | 87.5 |
| 03 | Progressive Commercial | 71.9 |
| 04 | Insurance for Nonprofits | 22.8 |
| 05 | The Hartford | 16.7 |
| 06 | Sentry Insurance | 11.1 |
| 07 | Merchants Insurance Group | 10.3 |
| 08 | Markel | 8.3 |
| 09 | Nationwide | 8.3 |
| 10 | Travelers | 6.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 22.2% |
| 02 | GEICO | 16.7% |
| 03 | Insurance for Nonprofits | 16.7% |
| 04 | NEXT Insurance | 16.7% |
| 05 | Hiscox | 5.6% |
| 06 | Merchants Insurance Group | 5.6% |
| 07 | Sentry Insurance | 5.6% |
| 08 | The Hartford | 5.6% |
| 09 | US Assure | 5.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 35.3% |
| 02 | agency | 21.6% |
| 03 | unknown | 11.8% |
| 04 | aggregator | 7.8% |
| 05 | forum | 7.8% |
| 06 | publisher | 5.9% |
| 07 | search | 3.9% |
| 08 | association | 2% |
| 09 | social | 2% |
| 10 | software | 2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | NEXT Insurance | 22.2% |
| 02 | GEICO | 18.5% |
| 03 | Progressive | 14.8% |
| 04 | Progressive Commercial | 14.8% |
| 05 | The Hartford | 14.8% |
| 06 | Hiscox | 7.4% |
| 07 | Chubb | 3.7% |
| 08 | Travelers | 3.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 84.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Vermont and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Vermont, insurers are 35.3% of cited sources and comparison sites are 7.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 7.8% |
| 02 | YouTube youtube.com | Forums | 7.8% |
| 03 | GEICO geico.com | Insurers | 5.9% |
| 04 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 5.9% |
| 05 | NEXT Insurance nextinsurance.com | Insurers | 5.9% |
| 06 | Farmer Brown Insurance farmerbrown.com | Agencies | 3.9% |
| 07 | Google google.com | Search | 3.9% |
| 08 | NerdWallet nerdwallet.com | Comparison sites | 3.9% |
| 09 | Allied Insurance Managers alliedinsmgr.com | Agencies | 2% |
| 10 | Associated Hair Professionals associatedhairprofessionals.com | Associations | 2% |
| 11 | bowmansinsurance.com bowmansinsurance.com | unknown | 2% |
| 12 | Brunswick Companies brunswickcompanies.com | Agencies | 2% |
| 13 | Commercial Carrier Journal ccjdigital.com | Publishers | 2% |
| 14 | Wikipedia en.wikipedia.org | Publishers | 2% |
| 15 | Gallagher Small Business gallaghersmallbusiness.com | Agencies | 2% |
| 16 | Hiscox hiscox.com | Insurers | 2% |
| 17 | idahoinsuranceforless.com idahoinsuranceforless.com | unknown | 2% |
| 18 | insurancecanopy.com insurancecanopy.com | unknown | 2% |
| 19 | insure4sport.co.uk insure4sport.co.uk | unknown | 2% |
| 20 | Insure Bodywork insurebodywork.com | Comparison sites | 2% |
| 21 | JMG Insurance jmg.com | Agencies | 2% |
| 22 | LeadIQ leadiq.com | software | 2% |
| 23 | Leavitt Group leavitt.com | Agencies | 2% |
| 24 | LinkedIn linkedin.com | Social | 2% |
| 25 | Merchants Insurance Group merchantsgroup.com | Insurers | 2% |
| 26 | MP Insurance mpins.net | Agencies | 2% |
| 27 | Neill Insurance neillinsurance.com | Agencies | 2% |
| 28 | ooidatruckinsurance.com ooidatruckinsurance.com | unknown | 2% |
| 29 | reliancepartners.com reliancepartners.com | unknown | 2% |
| 30 | Sentry Insurance sentry.com | Insurers | 2% |
| 31 | Simply Business simplybusiness.com | Comparison sites | 2% |
| 32 | BFIS thebfis.com | Agencies | 2% |
| 33 | The Hartford thehartford.com | Insurers | 2% |
| 34 | Truckwriters truckwriters.com | Agencies | 2% |
| 35 | Turf Magazine turfmagazine.com | Publishers | 2% |
| 36 | US Assure usassure.com | Insurers | 2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Vermont leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.