South Carolina
United StatesProgressive Commercial leads both the organic results and the AI citations in South Carolina, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 3.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | NEXT Insurance | 65.8 |
| 03 | GEICO | 45.7 |
| 04 | The Hartford | 43.8 |
| 05 | Sentry Insurance | 24.4 |
| 06 | AmTrust | 21.9 |
| 07 | Thimble | 11 |
| 08 | Merchants Insurance Group | 7.5 |
| 09 | Insurance for Nonprofits | 6.8 |
| 10 | Markel | 5.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 40% |
| 02 | GEICO | 16% |
| 03 | The Hartford | 16% |
| 04 | NEXT Insurance | 12% |
| 05 | Insurance for Nonprofits | 4% |
| 06 | Liberty Mutual | 4% |
| 07 | Markel | 4% |
| 08 | Thimble | 4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 41.7% |
| 02 | aggregator | 13.3% |
| 03 | agency | 10% |
| 04 | unknown | 10% |
| 05 | forum | 6.7% |
| 06 | publisher | 6.7% |
| 07 | search | 5% |
| 08 | software | 3.3% |
| 09 | association | 1.7% |
| 10 | social | 1.7% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 21.4% |
| 02 | Progressive | 17.9% |
| 03 | Progressive Commercial | 17.9% |
| 04 | NEXT Insurance | 14.3% |
| 05 | The Hartford | 10.7% |
| 06 | Hiscox | 3.6% |
| 07 | Liberty Mutual | 3.6% |
| 08 | NJM | 3.6% |
| 09 | Thimble | 3.6% |
| 10 | Markel | 3.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 84.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in South Carolina and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Columbia | Metro Auto Insurance Agency | 22.2% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in South Carolina, insurers are 41.7% of cited sources and comparison sites are 13.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 16.7% |
| 02 | GEICO geico.com | Insurers | 6.7% |
| 03 | The Hartford thehartford.com | Insurers | 6.7% |
| 04 | Google google.com | Search | 5% |
| 05 | NEXT Insurance nextinsurance.com | Insurers | 5% |
| 06 | YouTube youtube.com | Forums | 5% |
| 07 | NerdWallet nerdwallet.com | Comparison sites | 3.3% |
| 08 | Allied Insurance Managers alliedinsmgr.com | Agencies | 1.7% |
| 09 | Associated Hair Professionals associatedhairprofessionals.com | Associations | 1.7% |
| 10 | AutoGuide autoguide.com | Publishers | 1.7% |
| 11 | Liberty Mutual business.libertymutual.com | Insurers | 1.7% |
| 12 | ciainsures.com ciainsures.com | unknown | 1.7% |
| 13 | Wikipedia en.wikipedia.org | Publishers | 1.7% |
| 14 | Farmer Brown Insurance farmerbrown.com | Agencies | 1.7% |
| 15 | Geotab geotab.com | software | 1.7% |
| 16 | Gym Insurance gyminsurance.com | Comparison sites | 1.7% |
| 17 | insurancecanopy.com insurancecanopy.com | unknown | 1.7% |
| 18 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 1.7% |
| 19 | Insure Bodywork insurebodywork.com | Comparison sites | 1.7% |
| 20 | Insureon insureon.com | Comparison sites | 1.7% |
| 21 | joemorten.com joemorten.com | unknown | 1.7% |
| 22 | LeadIQ leadiq.com | software | 1.7% |
| 23 | leeinsuranceagency.com leeinsuranceagency.com | unknown | 1.7% |
| 24 | LinkedIn linkedin.com | Social | 1.7% |
| 25 | Markel markel.com | Insurers | 1.7% |
| 26 | mnaonline.org mnaonline.org | unknown | 1.7% |
| 27 | musilliagency.com musilliagency.com | unknown | 1.7% |
| 28 | Reddit reddit.com | Forums | 1.7% |
| 29 | Soden Insurance sodeninsurance.com | Agencies | 1.7% |
| 30 | SoFi sofi.com | Publishers | 1.7% |
| 31 | Soma Insurance somainsure.com | Agencies | 1.7% |
| 32 | The Zebra thezebra.com | Comparison sites | 1.7% |
| 33 | Thimble thimble.com | Insurers | 1.7% |
| 34 | TruckLeap truckleap.com | Comparison sites | 1.7% |
| 35 | Truckwriters truckwriters.com | Agencies | 1.7% |
| 36 | Turf Magazine turfmagazine.com | Publishers | 1.7% |
| 37 | World Insurance Associates worldinsurance.com | Agencies | 1.7% |
| 38 | Zensurance zensurance.com | Comparison sites | 1.7% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the South Carolina leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.