North Carolina
United StatesProgressive Commercial leads both the organic results and the AI citations in North Carolina, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 3.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | GEICO | 70.9 |
| 03 | The Hartford | 49.6 |
| 04 | NEXT Insurance | 46.6 |
| 05 | Insurance for Nonprofits | 16.5 |
| 06 | State Farm | 9.5 |
| 07 | Hiscox | 8.3 |
| 08 | Sentry Insurance | 4.7 |
| 09 | Liberty Mutual | 3.2 |
| 10 | Thimble | 3.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 38.1% |
| 02 | GEICO | 14.3% |
| 03 | Insurance for Nonprofits | 14.3% |
| 04 | NEXT Insurance | 14.3% |
| 05 | The Hartford | 9.5% |
| 06 | Hiscox | 4.8% |
| 07 | State Farm | 4.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 34.4% |
| 02 | agency | 21.3% |
| 03 | unknown | 9.8% |
| 04 | aggregator | 8.2% |
| 05 | forum | 8.2% |
| 06 | association | 4.9% |
| 07 | security vendor | 4.9% |
| 08 | search | 3.3% |
| 09 | directory | 1.6% |
| 10 | publisher | 1.6% |
| 11 | social | 1.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 20% |
| 02 | NEXT Insurance | 16% |
| 03 | Progressive Commercial | 16% |
| 04 | The Hartford | 16% |
| 05 | GEICO | 12% |
| 06 | Hiscox | 8% |
| 07 | Farmers | 4% |
| 08 | State Farm | 4% |
| 09 | Thimble | 4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 84.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in North Carolina and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Charlotte | Latorre Insurance | 25% | 9 | 4.9 |
| 02 | Raleigh | Raleigh Insurance Group | 30.3% | 11 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in North Carolina, insurers are 34.4% of cited sources and comparison sites are 8.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 13.1% |
| 02 | YouTube youtube.com | Forums | 6.6% |
| 03 | GEICO geico.com | Insurers | 4.9% |
| 04 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 4.9% |
| 05 | LogRock logrock.com | Security vendors | 4.9% |
| 06 | NEXT Insurance nextinsurance.com | Insurers | 4.9% |
| 07 | Farmer Brown Insurance farmerbrown.com | Agencies | 3.3% |
| 08 | Google google.com | Search | 3.3% |
| 09 | The Hartford thehartford.com | Insurers | 3.3% |
| 10 | Allied Insurance Managers alliedinsmgr.com | Agencies | 1.6% |
| 11 | Associated Hair Professionals associatedhairprofessionals.com | Associations | 1.6% |
| 12 | bozzutoinsurance.com bozzutoinsurance.com | unknown | 1.6% |
| 13 | Colby Group colby-group.com | Agencies | 1.6% |
| 14 | Dayton Insurance daytoninsured.com | Agencies | 1.6% |
| 15 | Wikipedia en.wikipedia.org | Publishers | 1.6% |
| 16 | Gym Insurance gyminsurance.com | Comparison sites | 1.6% |
| 17 | Hiscox hiscox.com | Insurers | 1.6% |
| 18 | Insurance Pro Agencies insuranceproagencies.com | Agencies | 1.6% |
| 19 | Insure Bodywork insurebodywork.com | Comparison sites | 1.6% |
| 20 | insurepacific.com insurepacific.com | unknown | 1.6% |
| 21 | Knoxville Insurance Store knoxvilleinsurancestore.com | Agencies | 1.6% |
| 22 | lakeviewins.com lakeviewins.com | unknown | 1.6% |
| 23 | Leavitt Group leavitt.com | Agencies | 1.6% |
| 24 | leeinsuranceagency.com leeinsuranceagency.com | unknown | 1.6% |
| 25 | LinkedIn linkedin.com | Social | 1.6% |
| 26 | Yelp m.yelp.com | Directories | 1.6% |
| 27 | M Insurance Agent minsuranceagent.com | Agencies | 1.6% |
| 28 | MoneyGeek moneygeek.com | Comparison sites | 1.6% |
| 29 | NerdWallet nerdwallet.com | Comparison sites | 1.6% |
| 30 | northlandins.com northlandins.com | unknown | 1.6% |
| 31 | New York Council of Nonprofits nycon.org | Associations | 1.6% |
| 32 | Reddit reddit.com | Forums | 1.6% |
| 33 | Reliant Insurance Group reliantinsgrp.com | Agencies | 1.6% |
| 34 | Simply Business simplybusiness.com | Comparison sites | 1.6% |
| 35 | Soma Insurance somainsure.com | Agencies | 1.6% |
| 36 | State Farm statefarm.com | Insurers | 1.6% |
| 37 | tisteam.com tisteam.com | unknown | 1.6% |
| 38 | Truckwriters truckwriters.com | Agencies | 1.6% |
| 39 | Santa Cruz Chamber of Commerce web.santacruzchamber.org | Associations | 1.6% |
| 40 | World Insurance Associates worldinsurance.com | Agencies | 1.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the North Carolina leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.