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Insurance board · November 2026

Nova Scotia

United States
Searches tracked
19
AI Overview rate
84.2%
Sources per answer
3.6

Insurance in Nova Scotia: who ranks, and who gets cited

Intact leads both the organic results and the AI citations in Nova Scotia, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 3.6 sources.

Discipline 01 · Best insurance SEO Intact Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Intact Cited in 30% of carrier citations
Discipline 03 · Best local SEO No local pack

Organic visibility

Indexed to the Nova Scotia leader
Organic visibility by carrier in Nova Scotia, specialty insurance, November 2026
#CarrierVisibility index
01 Intact 100
02 The Hartford 47.3
03 Markel 41.4
04 TD Insurance 27.6
05 AmTrust 20.7
06 GEICO 20.7
07 Federated Insurance Canada 14.2

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Nova Scotia, specialty insurance, November 2026
#CarrierShare of carrier citations
01 Intact 30%
02 TD Insurance 30%
03 GEICO 20%
04 Progressive Commercial 20%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Nova Scotia, specialty insurance, November 2026
#Source typeShare of citations
01 unknown 40.4%
02 agency 17.5%
03 carrier 17.5%
04 aggregator 14%
05 association 3.5%
06 forum 3.5%
07 publisher 1.8%
08 search 1.8%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Nova Scotia, specialty insurance, November 2026
#CarrierShare of mentions
01 Intact 44.4%
02 GEICO 22.2%
03 TD Insurance 22.2%
04 Chubb 11.1%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 19 searches
AI Overview presence by search intent in Nova Scotia, November 2026
Search intentReturned an AI Overview
unclassified 84.2%
Nova Scotia · Auto · 19 captures · Jul 2026

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Every source the AI cites

40 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Nova Scotia, insurers are 17.5% of cited sources and comparison sites are 14%.

Every domain cited in AI answers for Nova Scotia, November 2026
#SourceType Share of citations
01 Western Financial Group
westernfinancialgroup.ca
Agencies
8.8%
02 Intact
intact.ca
Insurers
5.3%
03 TD Insurance
tdinsurance.com
Insurers
5.3%
04 Zensurance
zensurance.com
Comparison sites
5.3%
05 cornerstoneins.ca
cornerstoneins.ca
unknown
3.5%
06 GEICO
geico.com
Insurers
3.5%
07 Certain
getcertain.ca
Comparison sites
3.5%
08 nfp.ca
nfp.ca
unknown
3.5%
09 Progressive Commercial
progressivecommercial.com
Insurers
3.5%
10 ACERA
acera.ca
Associations
1.8%
11 aig.ca
aig.ca
unknown
1.8%
12 ajg.com
ajg.com
unknown
1.8%
13 Akan Insurance
akaninsurance.ca
Agencies
1.8%
14 Aligned Insurance
alignedinsurance.com
Agencies
1.8%
15 apollocover.com
apollocover.com
unknown
1.8%
16 bflcanada.ca
bflcanada.ca
unknown
1.8%
17 BrokerLink
brokerlink.ca
Agencies
1.8%
18 Compare the Market
comparethemarket.com
Comparison sites
1.8%
19 echeloninsurance.ca
echeloninsurance.ca
unknown
1.8%
20 globalinsurancesolutions.com.au
globalinsurancesolutions.com.au
unknown
1.8%
21 Google
google.com
Search
1.8%
22 insurance.playershealth.com
insurance.playershealth.com
unknown
1.8%
23 Insurance Business
insurancebusinessmag.com
Publishers
1.8%
24 Insure Bodywork
insurebodywork.com
Comparison sites
1.8%
25 iorders.ca
iorders.ca
unknown
1.8%
26 jamescampbellinsurance.com
jamescampbellinsurance.com
unknown
1.8%
27 lloydsadd.com
lloydsadd.com
unknown
1.8%
28 mangoinsurance.ca
mangoinsurance.ca
unknown
1.8%
29 myboardwalk.ca
myboardwalk.ca
unknown
1.8%
30 mybrokers.ca
mybrokers.ca
unknown
1.8%
31 mychoice.ca
mychoice.ca
unknown
1.8%
32 olympiabenefits.com
olympiabenefits.com
unknown
1.8%
33 Ontario Nurses Association
ona.ca
Associations
1.8%
34 petleyhare.com
petleyhare.com
unknown
1.8%
35 pmuspecialty.ca
pmuspecialty.ca
unknown
1.8%
36 Rates.ca
rates.ca
Comparison sites
1.8%
37 Reddit
reddit.com
Forums
1.8%
38 summitcover.ca
summitcover.ca
unknown
1.8%
39 theonn.ca
theonn.ca
unknown
1.8%
40 Westland Insurance
westlandinsurance.ca
Agencies
1.8%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Nova Scotia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.