Oregon
United StatesProgressive Commercial leads both the organic results and the AI citations in Oregon, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | GEICO | 93.7 |
| 03 | The Hartford | 87.8 |
| 04 | NEXT Insurance | 81.4 |
| 05 | Sentry Insurance | 45 |
| 06 | Insurance for Nonprofits | 19.5 |
| 07 | Thimble | 9 |
| 08 | W. R. Berkley | 6.4 |
| 09 | Hiscox | 5.6 |
| 10 | Liberty Mutual | 5.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 31.2% |
| 02 | GEICO | 18.8% |
| 03 | The Hartford | 18.8% |
| 04 | NEXT Insurance | 12.5% |
| 05 | Insurance for Nonprofits | 6.2% |
| 06 | Liberty Mutual | 6.2% |
| 07 | Sentry Insurance | 6.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 33.3% |
| 02 | agency | 20.8% |
| 03 | unknown | 20.8% |
| 04 | forum | 6.2% |
| 05 | publisher | 6.2% |
| 06 | aggregator | 4.2% |
| 07 | association | 4.2% |
| 08 | directory | 2.1% |
| 09 | social | 2.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 23.1% |
| 02 | Progressive Commercial | 23.1% |
| 03 | The Hartford | 23.1% |
| 04 | GEICO | 11.5% |
| 05 | NEXT Insurance | 7.7% |
| 06 | Liberty Mutual | 3.8% |
| 07 | Sentry Insurance | 3.8% |
| 08 | Thimble | 3.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 84.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Oregon and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Eugene | Affordable Insurance Solutions | 31.6% | 11 | 4.9 |
| 02 | Portland | Affordable Insurance By Jefferson & Madison Inc | 30.6% | 11 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Oregon, insurers are 33.3% of cited sources and comparison sites are 4.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 10.4% |
| 02 | GEICO geico.com | Insurers | 6.2% |
| 03 | The Hartford thehartford.com | Insurers | 6.2% |
| 04 | YouTube youtube.com | Forums | 6.2% |
| 05 | joemorten.com joemorten.com | unknown | 4.2% |
| 06 | NEXT Insurance nextinsurance.com | Insurers | 4.2% |
| 07 | bizbuyinsure.com bizbuyinsure.com | unknown | 2.1% |
| 08 | Brunswick Companies brunswickcompanies.com | Agencies | 2.1% |
| 09 | Liberty Mutual business.libertymutual.com | Insurers | 2.1% |
| 10 | Commercial Carrier Journal ccjdigital.com | Publishers | 2.1% |
| 11 | Construction Coverage constructioncoverage.com | Publishers | 2.1% |
| 12 | distinguished.com distinguished.com | unknown | 2.1% |
| 13 | Wikipedia en.wikipedia.org | Publishers | 2.1% |
| 14 | fdcins.com fdcins.com | unknown | 2.1% |
| 15 | Gallagher Small Business gallaghersmallbusiness.com | Agencies | 2.1% |
| 16 | Gym Insurance gyminsurance.com | Comparison sites | 2.1% |
| 17 | HC&C Insurance hcandcinsurance.com | Agencies | 2.1% |
| 18 | Insurance Conference of Youth Organizations icoyouth.org | Associations | 2.1% |
| 19 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 2.1% |
| 20 | insurepacific.com insurepacific.com | unknown | 2.1% |
| 21 | JMG Insurance jmg.com | Agencies | 2.1% |
| 22 | Knoxville Insurance Store knoxvilleinsurancestore.com | Agencies | 2.1% |
| 23 | LinkedIn linkedin.com | Social | 2.1% |
| 24 | Yelp m.yelp.com | Directories | 2.1% |
| 25 | M Insurance Agent minsuranceagent.com | Agencies | 2.1% |
| 26 | MoneyGeek moneygeek.com | Comparison sites | 2.1% |
| 27 | pathpoint.com pathpoint.com | unknown | 2.1% |
| 28 | provantgroup.com provantgroup.com | unknown | 2.1% |
| 29 | Sentry Insurance sentry.com | Insurers | 2.1% |
| 30 | siegelinsurance.com siegelinsurance.com | unknown | 2.1% |
| 31 | Soma Insurance somainsure.com | Agencies | 2.1% |
| 32 | Ten Four Insurance tenfourins.com | Agencies | 2.1% |
| 33 | The Horton Group thehortongroup.com | Agencies | 2.1% |
| 34 | Truckwriters truckwriters.com | Agencies | 2.1% |
| 35 | vagaro.com vagaro.com | unknown | 2.1% |
| 36 | Santa Cruz Chamber of Commerce web.santacruzchamber.org | Associations | 2.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Oregon leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.