Idaho
United StatesNEXT Insurance leads the organic results in Idaho. Progressive Commercial is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 3.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | NEXT Insurance | 100 |
| 02 | GEICO | 64.5 |
| 03 | The Hartford | 59.5 |
| 04 | Progressive Commercial | 58.8 |
| 05 | Sentry Insurance | 39.7 |
| 06 | Markel | 37.2 |
| 07 | Insurance for Nonprofits | 21.6 |
| 08 | Merchants Insurance Group | 7.4 |
| 09 | Nationwide | 5 |
| 10 | Westfield Insurance | 4.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 25% |
| 02 | The Hartford | 18.8% |
| 03 | Insurance for Nonprofits | 12.5% |
| 04 | Markel | 12.5% |
| 05 | GEICO | 6.2% |
| 06 | Liberty Mutual | 6.2% |
| 07 | NEXT Insurance | 6.2% |
| 08 | State Farm | 6.2% |
| 09 | Thimble | 6.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 32% |
| 02 | agency | 18% |
| 03 | forum | 16% |
| 04 | aggregator | 14% |
| 05 | unknown | 10% |
| 06 | publisher | 4% |
| 07 | directory | 2% |
| 08 | social | 2% |
| 09 | software | 2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | NEXT Insurance | 19% |
| 02 | Progressive | 14.3% |
| 03 | Progressive Commercial | 14.3% |
| 04 | The Hartford | 14.3% |
| 05 | GEICO | 9.5% |
| 06 | Markel | 9.5% |
| 07 | Hiscox | 4.8% |
| 08 | Liberty Mutual | 4.8% |
| 09 | State Farm | 4.8% |
| 10 | Thimble | 4.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Idaho and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Boise | Insurance Services of Idaho, LLC | 30.6% | 8 | 4.2 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Idaho, insurers are 32% of cited sources and comparison sites are 14%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 14% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 8% |
| 03 | The Hartford thehartford.com | Insurers | 6% |
| 04 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 4% |
| 05 | Insureon insureon.com | Comparison sites | 4% |
| 06 | Markel markel.com | Insurers | 4% |
| 07 | MoneyGeek moneygeek.com | Comparison sites | 4% |
| 08 | Truckwriters truckwriters.com | Agencies | 4% |
| 09 | aiasc.com aiasc.com | unknown | 2% |
| 10 | Commercial Carrier Journal ccjdigital.com | Publishers | 2% |
| 11 | Wikipedia en.wikipedia.org | Publishers | 2% |
| 12 | Farmer Brown Insurance farmerbrown.com | Agencies | 2% |
| 13 | fullerins.com fullerins.com | unknown | 2% |
| 14 | GEICO geico.com | Insurers | 2% |
| 15 | Insure Bodywork insurebodywork.com | Comparison sites | 2% |
| 16 | joemorten.com joemorten.com | unknown | 2% |
| 17 | Liberty Mutual libertymutual.com | Insurers | 2% |
| 18 | LinkedIn linkedin.com | Social | 2% |
| 19 | Yelp m.yelp.com | Directories | 2% |
| 20 | Michigan Community Insurance michigancommunity.com | Agencies | 2% |
| 21 | NerdWallet nerdwallet.com | Comparison sites | 2% |
| 22 | NEXT Insurance nextinsurance.com | Insurers | 2% |
| 23 | Otterstedt Insurance otterstedt.com | Agencies | 2% |
| 24 | provantgroup.com provantgroup.com | unknown | 2% |
| 25 | Reddit reddit.com | Forums | 2% |
| 26 | ServiceTitan servicetitan.com | software | 2% |
| 27 | Soden Insurance sodeninsurance.com | Agencies | 2% |
| 28 | State Farm statefarm.com | Insurers | 2% |
| 29 | tciteam.com tciteam.com | unknown | 2% |
| 30 | Thimble thimble.com | Insurers | 2% |
| 31 | Thumann Insurance Agency thumanninsuranceagency.com | Agencies | 2% |
| 32 | Trucking Insurance Services truckinginsuranceservices.com | Agencies | 2% |
| 33 | World Insurance Associates worldinsurance.com | Agencies | 2% |
| 34 | Zensurance zensurance.com | Comparison sites | 2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Idaho leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.