Maine
United StatesGEICO leads the organic results in Maine. Progressive Commercial is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 3.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | GEICO | 100 |
| 02 | NEXT Insurance | 86.8 |
| 03 | Progressive Commercial | 80.3 |
| 04 | Sentry Insurance | 63.2 |
| 05 | Merchants Insurance Group | 33.2 |
| 06 | Insurance for Nonprofits | 32.4 |
| 07 | The Hartford | 11.8 |
| 08 | Nationwide | 11.8 |
| 09 | National Indemnity | 6.8 |
| 10 | Travelers | 6.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 30.8% |
| 02 | GEICO | 15.4% |
| 03 | Sentry Insurance | 15.4% |
| 04 | Insurance for Nonprofits | 7.7% |
| 05 | Merchants Insurance Group | 7.7% |
| 06 | NEXT Insurance | 7.7% |
| 07 | The Hartford | 7.7% |
| 08 | USAA | 7.7% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 27.1% |
| 02 | agency | 22.9% |
| 03 | forum | 14.6% |
| 04 | aggregator | 10.4% |
| 05 | unknown | 10.4% |
| 06 | association | 4.2% |
| 07 | publisher | 4.2% |
| 08 | directory | 2.1% |
| 09 | social | 2.1% |
| 10 | software | 2.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 20% |
| 02 | GEICO | 16% |
| 03 | NEXT Insurance | 16% |
| 04 | Progressive Commercial | 16% |
| 05 | The Hartford | 12% |
| 06 | Chubb | 4% |
| 07 | Hiscox | 4% |
| 08 | Nationwide | 4% |
| 09 | Sentry Insurance | 4% |
| 10 | USAA | 4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Maine and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Maine, insurers are 27.1% of cited sources and comparison sites are 10.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 12.5% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 8.3% |
| 03 | GEICO geico.com | Insurers | 4.2% |
| 04 | Sentry Insurance sentry.com | Insurers | 4.2% |
| 05 | Associated Hair Professionals associatedhairprofessionals.com | Associations | 2.1% |
| 06 | bozzutoinsurance.com bozzutoinsurance.com | unknown | 2.1% |
| 07 | Construction Coverage constructioncoverage.com | Publishers | 2.1% |
| 08 | Wikipedia en.wikipedia.org | Publishers | 2.1% |
| 09 | Farmer Brown Insurance farmerbrown.com | Agencies | 2.1% |
| 10 | Gallagher Small Business gallaghersmallbusiness.com | Agencies | 2.1% |
| 11 | garrity-insurance.com garrity-insurance.com | unknown | 2.1% |
| 12 | Gym Insurance gyminsurance.com | Comparison sites | 2.1% |
| 13 | homersmith.com homersmith.com | unknown | 2.1% |
| 14 | insurancecanopy.com insurancecanopy.com | unknown | 2.1% |
| 15 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 2.1% |
| 16 | Insureon insureon.com | Comparison sites | 2.1% |
| 17 | intacadvisory.com intacadvisory.com | unknown | 2.1% |
| 18 | Knoxville Insurance Store knoxvilleinsurancestore.com | Agencies | 2.1% |
| 19 | LeadIQ leadiq.com | software | 2.1% |
| 20 | LinkedIn linkedin.com | Social | 2.1% |
| 21 | Yelp m.yelp.com | Directories | 2.1% |
| 22 | Merchants Insurance Group merchantsgroup.com | Insurers | 2.1% |
| 23 | Michigan Community Insurance michigancommunity.com | Agencies | 2.1% |
| 24 | MoneyGeek moneygeek.com | Comparison sites | 2.1% |
| 25 | Neill Insurance neillinsurance.com | Agencies | 2.1% |
| 26 | NerdWallet nerdwallet.com | Comparison sites | 2.1% |
| 27 | NEXT Insurance nextinsurance.com | Insurers | 2.1% |
| 28 | New York Council of Nonprofits nycon.org | Associations | 2.1% |
| 29 | Quote Texas quotetexas.com | Agencies | 2.1% |
| 30 | Reddit reddit.com | Forums | 2.1% |
| 31 | Soma Insurance somainsure.com | Agencies | 2.1% |
| 32 | Ten Four Insurance tenfourins.com | Agencies | 2.1% |
| 33 | The Hartford thehartford.com | Insurers | 2.1% |
| 34 | Tower Street Insurance towerstreetinsurance.com | Agencies | 2.1% |
| 35 | Trucking Insurance Services truckinginsuranceservices.com | Agencies | 2.1% |
| 36 | Truckwriters truckwriters.com | Agencies | 2.1% |
| 37 | USAA usaa.com | Insurers | 2.1% |
| 38 | Zensurance zensurance.com | Comparison sites | 2.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Maine leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.