New Brunswick
United StatesThe Hartford leads the organic results in New Brunswick. Chubb is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 73.7% of the 19 searches tracked here, citing an average of 3.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | NEXT Insurance | 66.7 |
| 03 | Co-operators | 22.2 |
| 04 | Federated Insurance Canada | 22.2 |
| 05 | Insurance for Nonprofits | 11.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Chubb | 25% |
| 02 | Definity | 25% |
| 03 | GEICO | 25% |
| 04 | TD Insurance | 25% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | unknown | 43.4% |
| 02 | agency | 18.9% |
| 03 | aggregator | 17% |
| 04 | carrier | 7.5% |
| 05 | association | 3.8% |
| 06 | social | 3.8% |
| 07 | publisher | 1.9% |
| 08 | search | 1.9% |
| 09 | security vendor | 1.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Chubb | 10% |
| 02 | Co-operators | 10% |
| 03 | Desjardins | 10% |
| 04 | GEICO | 10% |
| 05 | Intact | 10% |
| 06 | NEXT Insurance | 10% |
| 07 | TD Insurance | 10% |
| 08 | The Hartford | 10% |
| 09 | Wawanesa | 10% |
| 10 | Markel | 10% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 73.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Brunswick and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Brunswick, insurers are 7.5% of cited sources and comparison sites are 17%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Western Financial Group westernfinancialgroup.ca | Agencies | 11.3% |
| 02 | Zensurance zensurance.com | Comparison sites | 9.4% |
| 03 | ACERA acera.ca | Associations | 3.8% |
| 04 | BrokerLink brokerlink.ca | Agencies | 3.8% |
| 05 | Compare the Market comparethemarket.com | Comparison sites | 3.8% |
| 06 | Facebook facebook.com | Social | 3.8% |
| 07 | blocksagencies.ca blocksagencies.ca | unknown | 1.9% |
| 08 | bulgerinsurance.com bulgerinsurance.com | unknown | 1.9% |
| 09 | cantruck.ca cantruck.ca | unknown | 1.9% |
| 10 | Chubb chubb.com | Insurers | 1.9% |
| 11 | commercialinsurancemontreal.ca commercialinsurancemontreal.ca | unknown | 1.9% |
| 12 | cornerstoneins.ca cornerstoneins.ca | unknown | 1.9% |
| 13 | ecclesiastical.ca ecclesiastical.ca | unknown | 1.9% |
| 14 | Definity economical.com | Insurers | 1.9% |
| 15 | GEICO geico.com | Insurers | 1.9% |
| 16 | globalinsurancesolutions.com.au globalinsurancesolutions.com.au | unknown | 1.9% |
| 17 | Google google.com | Search | 1.9% |
| 18 | InSocial RA insocialra.com | unknown | 1.9% |
| 19 | insurancebee.com insurancebee.com | unknown | 1.9% |
| 20 | krywolt.com krywolt.com | unknown | 1.9% |
| 21 | LogRock logrock.com | Security vendors | 1.9% |
| 22 | markel.ca markel.ca | unknown | 1.9% |
| 23 | McDougall Insurance mcdougallinsurance.com | Agencies | 1.9% |
| 24 | mowen.ca mowen.ca | unknown | 1.9% |
| 25 | munninsurance.com munninsurance.com | unknown | 1.9% |
| 26 | mybrokers.ca mybrokers.ca | unknown | 1.9% |
| 27 | mychoice.ca mychoice.ca | unknown | 1.9% |
| 28 | nelsoninsurancesf.com nelsoninsurancesf.com | unknown | 1.9% |
| 29 | pioneertruckingsolutions.com pioneertruckingsolutions.com | unknown | 1.9% |
| 30 | Ratehub ratehub.ca | Comparison sites | 1.9% |
| 31 | Rates.ca rates.ca | Comparison sites | 1.9% |
| 32 | ratesopedia.com ratesopedia.com | unknown | 1.9% |
| 33 | sicusmedia.com sicusmedia.com | unknown | 1.9% |
| 34 | sjlins.co.uk sjlins.co.uk | unknown | 1.9% |
| 35 | staebler.com staebler.com | unknown | 1.9% |
| 36 | TD Insurance tdinsurance.com | Insurers | 1.9% |
| 37 | theonn.ca theonn.ca | unknown | 1.9% |
| 38 | Turf Magazine turfmagazine.com | Publishers | 1.9% |
| 39 | wbwhite.com wbwhite.com | unknown | 1.9% |
| 40 | Westland Insurance westlandinsurance.ca | Agencies | 1.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Brunswick leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.