Iowa
United StatesNEXT Insurance leads the organic results in Iowa. Progressive Commercial is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 73.7% of the 19 searches tracked here, citing an average of 3.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | NEXT Insurance | 100 |
| 02 | Progressive Commercial | 79.6 |
| 03 | Sentry Insurance | 65.9 |
| 04 | Merchants Insurance Group | 49.4 |
| 05 | GEICO | 41.2 |
| 06 | Markel | 32.9 |
| 07 | The Hartford | 23.1 |
| 08 | Insurance for Nonprofits | 17.6 |
| 09 | Hiscox | 4.1 |
| 10 | Liberty Mutual | 3.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 35.7% |
| 02 | GEICO | 14.3% |
| 03 | NEXT Insurance | 14.3% |
| 04 | Insurance for Nonprofits | 7.1% |
| 05 | Liberty Mutual | 7.1% |
| 06 | Markel | 7.1% |
| 07 | Sentry Insurance | 7.1% |
| 08 | The Hartford | 7.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 31.8% |
| 02 | agency | 25% |
| 03 | forum | 11.4% |
| 04 | publisher | 6.8% |
| 05 | search | 6.8% |
| 06 | unknown | 6.8% |
| 07 | aggregator | 4.5% |
| 08 | association | 2.3% |
| 09 | social | 2.3% |
| 10 | software | 2.3% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | NEXT Insurance | 20% |
| 02 | Progressive | 16% |
| 03 | Progressive Commercial | 16% |
| 04 | The Hartford | 16% |
| 05 | GEICO | 8% |
| 06 | Chubb | 4% |
| 07 | Erie Insurance | 4% |
| 08 | Liberty Mutual | 4% |
| 09 | Sentry Insurance | 4% |
| 10 | State Farm | 4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 73.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Iowa and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Des Moines | The Insurance Specialists Inc | 27.8% | 10 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Iowa, insurers are 31.8% of cited sources and comparison sites are 4.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 11.4% |
| 02 | YouTube youtube.com | Forums | 11.4% |
| 03 | Google google.com | Search | 6.8% |
| 04 | GEICO geico.com | Insurers | 4.5% |
| 05 | NEXT Insurance nextinsurance.com | Insurers | 4.5% |
| 06 | Liberty Mutual business.libertymutual.com | Insurers | 2.3% |
| 07 | Commercial Carrier Journal ccjdigital.com | Publishers | 2.3% |
| 08 | ciainsures.com ciainsures.com | unknown | 2.3% |
| 09 | Construction Coverage constructioncoverage.com | Publishers | 2.3% |
| 10 | distinguished.com distinguished.com | unknown | 2.3% |
| 11 | Wikipedia en.wikipedia.org | Publishers | 2.3% |
| 12 | Farmer Brown Insurance farmerbrown.com | Agencies | 2.3% |
| 13 | Gallagher Small Business gallaghersmallbusiness.com | Agencies | 2.3% |
| 14 | HC&C Insurance hcandcinsurance.com | Agencies | 2.3% |
| 15 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 2.3% |
| 16 | Insurance Pro Agencies insuranceproagencies.com | Agencies | 2.3% |
| 17 | Insure Bodywork insurebodywork.com | Comparison sites | 2.3% |
| 18 | JMG Insurance jmg.com | Agencies | 2.3% |
| 19 | LeadIQ leadiq.com | software | 2.3% |
| 20 | LinkedIn linkedin.com | Social | 2.3% |
| 21 | Markel markel.com | Insurers | 2.3% |
| 22 | Neill Insurance neillinsurance.com | Agencies | 2.3% |
| 23 | NIP Group nipgroup.com | Agencies | 2.3% |
| 24 | New York Council of Nonprofits nycon.org | Associations | 2.3% |
| 25 | Reliant Insurance Group reliantinsgrp.com | Agencies | 2.3% |
| 26 | Sentry Insurance sentry.com | Insurers | 2.3% |
| 27 | Soden Insurance sodeninsurance.com | Agencies | 2.3% |
| 28 | Soma Insurance somainsure.com | Agencies | 2.3% |
| 29 | TechInsurance techinsurance.com | Comparison sites | 2.3% |
| 30 | The Hartford thehartford.com | Insurers | 2.3% |
| 31 | Truckwriters truckwriters.com | Agencies | 2.3% |
| 32 | tryplayground.com tryplayground.com | unknown | 2.3% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Iowa leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.