British Columbia
CanadaIntact leads the organic results in British Columbia. Co-operators is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 3.7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Intact | 100 |
| 02 | AmTrust | 50 |
| 03 | Federated Insurance Canada | 36.1 |
| 04 | Co-operators | 33.3 |
| 05 | TD Insurance | 20 |
| 06 | Insurance for Nonprofits | 16.7 |
| 07 | Definity | 11.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Co-operators | 16.7% |
| 02 | Federated Insurance Canada | 16.7% |
| 03 | GEICO | 16.7% |
| 04 | Intact | 16.7% |
| 05 | Progressive Commercial | 16.7% |
| 06 | TD Insurance | 16.7% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | unknown | 32.7% |
| 02 | agency | 29.1% |
| 03 | aggregator | 14.5% |
| 04 | carrier | 10.9% |
| 05 | association | 3.6% |
| 06 | forum | 3.6% |
| 07 | search | 3.6% |
| 08 | regulator | 1.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | TD Insurance | 37.5% |
| 02 | Co-operators | 12.5% |
| 03 | GEICO | 12.5% |
| 04 | Intact | 12.5% |
| 05 | The Hartford | 12.5% |
| 06 | Markel | 12.5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in British Columbia and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Vancouver | Western Coast Insurance Services Ltd. | Home, Car & Business Insurance | 33.3% | 6 | 4.9 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in British Columbia, insurers are 10.9% of cited sources and comparison sites are 14.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Western Financial Group westernfinancialgroup.ca | Agencies | 10.9% |
| 02 | Westland Insurance westlandinsurance.ca | Agencies | 5.5% |
| 03 | Zensurance zensurance.com | Comparison sites | 5.5% |
| 04 | ACERA acera.ca | Associations | 3.6% |
| 05 | Google google.com | Search | 3.6% |
| 06 | HUB International hubinternational.com | Agencies | 3.6% |
| 07 | marathoninsurance.ca marathoninsurance.ca | unknown | 3.6% |
| 08 | Rates.ca rates.ca | Comparison sites | 3.6% |
| 09 | ableinsurance.ca ableinsurance.ca | unknown | 1.8% |
| 10 | Aligned Insurance alignedinsurance.com | Agencies | 1.8% |
| 11 | axisinsurance.ca axisinsurance.ca | unknown | 1.8% |
| 12 | BrokerLink brokerlink.ca | Agencies | 1.8% |
| 13 | cansure.com cansure.com | unknown | 1.8% |
| 14 | Colby Group colby-group.com | Agencies | 1.8% |
| 15 | commercialinsurancewinnipeg.ca commercialinsurancewinnipeg.ca | unknown | 1.8% |
| 16 | Compare the Market comparethemarket.com | Comparison sites | 1.8% |
| 17 | Co-operators cooperators.ca | Insurers | 1.8% |
| 18 | cornerstoneins.ca cornerstoneins.ca | unknown | 1.8% |
| 19 | Federated Insurance Canada federated.ca | Insurers | 1.8% |
| 20 | GEICO geico.com | Insurers | 1.8% |
| 21 | globalinsurancesolutions.com.au globalinsurancesolutions.com.au | unknown | 1.8% |
| 22 | ICBC icbc.com | Regulators | 1.8% |
| 23 | insurance.playershealth.com insurance.playershealth.com | unknown | 1.8% |
| 24 | insurancebee.com insurancebee.com | unknown | 1.8% |
| 25 | Insure Bodywork insurebodywork.com | Comparison sites | 1.8% |
| 26 | Intact intact.ca | Insurers | 1.8% |
| 27 | krywolt.com krywolt.com | unknown | 1.8% |
| 28 | LowestRates lowestrates.ca | Comparison sites | 1.8% |
| 29 | markel.ca markel.ca | unknown | 1.8% |
| 30 | McDougall Insurance mcdougallinsurance.com | Agencies | 1.8% |
| 31 | mybrokers.ca mybrokers.ca | unknown | 1.8% |
| 32 | olympiabenefits.com olympiabenefits.com | unknown | 1.8% |
| 33 | petleyhare.com petleyhare.com | unknown | 1.8% |
| 34 | pmuspecialty.ca pmuspecialty.ca | unknown | 1.8% |
| 35 | Progressive Commercial progressivecommercial.com | Insurers | 1.8% |
| 36 | Reddit reddit.com | Forums | 1.8% |
| 37 | summitcover.ca summitcover.ca | unknown | 1.8% |
| 38 | TD Insurance tdinsurance.com | Insurers | 1.8% |
| 39 | theonn.ca theonn.ca | unknown | 1.8% |
| 40 | Trucking Insurance Services truckinginsuranceservices.com | Agencies | 1.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the British Columbia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.