Arizona
United StatesProgressive Commercial leads the organic results in Arizona. Insurance for Nonprofits is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 3.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | NEXT Insurance | 68.9 |
| 03 | Merchants Insurance Group | 60.3 |
| 04 | GEICO | 57.4 |
| 05 | The Hartford | 57.4 |
| 06 | Insurance for Nonprofits | 34.5 |
| 07 | Markel | 17.2 |
| 08 | biBERK | 6.9 |
| 09 | Travelers | 5.7 |
| 10 | Westfield Insurance | 5.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Insurance for Nonprofits | 33.3% |
| 02 | Progressive Commercial | 26.7% |
| 03 | GEICO | 20% |
| 04 | The Hartford | 13.3% |
| 05 | Liberty Mutual | 6.7% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 27.8% |
| 02 | forum | 18.5% |
| 03 | agency | 16.7% |
| 04 | unknown | 16.7% |
| 05 | aggregator | 9.3% |
| 06 | search | 3.7% |
| 07 | association | 1.9% |
| 08 | publisher | 1.9% |
| 09 | social | 1.9% |
| 10 | software | 1.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 26.7% |
| 02 | Progressive | 20% |
| 03 | NEXT Insurance | 13.3% |
| 04 | Progressive Commercial | 13.3% |
| 05 | The Hartford | 13.3% |
| 06 | Hiscox | 6.7% |
| 07 | Liberty Mutual | 6.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Arizona and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Chandler | Fast Insurance | 27% | 9 | 4.8 |
| 02 | Mesa | Acceptance Insurance | 22.2% | 10 | 4.8 |
| 03 | Phoenix | Acceptance Insurance | 36.1% | 13 | 4.9 |
| 04 | Tucson | Central Auto Insurance Tucson | 25% | 13 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Arizona, insurers are 27.8% of cited sources and comparison sites are 9.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 13% |
| 02 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 9.3% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 7.4% |
| 04 | GEICO geico.com | Insurers | 5.6% |
| 05 | Reddit reddit.com | Forums | 5.6% |
| 06 | Google google.com | Search | 3.7% |
| 07 | NerdWallet nerdwallet.com | Comparison sites | 3.7% |
| 08 | The Hartford thehartford.com | Insurers | 3.7% |
| 09 | Brunswick Companies brunswickcompanies.com | Agencies | 1.9% |
| 10 | ceoinsurancefs.com ceoinsurancefs.com | unknown | 1.9% |
| 11 | citizensgeneral.com citizensgeneral.com | unknown | 1.9% |
| 12 | Colby Group colby-group.com | Agencies | 1.9% |
| 13 | Dayton Insurance daytoninsured.com | Agencies | 1.9% |
| 14 | Wikipedia en.wikipedia.org | Publishers | 1.9% |
| 15 | Farmer Brown Insurance farmerbrown.com | Agencies | 1.9% |
| 16 | Gallagher Small Business gallaghersmallbusiness.com | Agencies | 1.9% |
| 17 | glofox.com glofox.com | unknown | 1.9% |
| 18 | greaterlexins.com greaterlexins.com | unknown | 1.9% |
| 19 | insurancebee.com insurancebee.com | unknown | 1.9% |
| 20 | Insure Bodywork insurebodywork.com | Comparison sites | 1.9% |
| 21 | Insureon insureon.com | Comparison sites | 1.9% |
| 22 | ip-sk.com ip-sk.com | unknown | 1.9% |
| 23 | janitorialmanager.com janitorialmanager.com | unknown | 1.9% |
| 24 | kovalevinsurance.com kovalevinsurance.com | unknown | 1.9% |
| 25 | LeadIQ leadiq.com | software | 1.9% |
| 26 | Liberty Mutual libertymutual.com | Insurers | 1.9% |
| 27 | LinkedIn linkedin.com | Social | 1.9% |
| 28 | MoneyGeek moneygeek.com | Comparison sites | 1.9% |
| 29 | MP Insurance mpins.net | Agencies | 1.9% |
| 30 | Otterstedt Insurance otterstedt.com | Agencies | 1.9% |
| 31 | rolloinsurance.com rolloinsurance.com | unknown | 1.9% |
| 32 | Thumann Insurance Agency thumanninsuranceagency.com | Agencies | 1.9% |
| 33 | Truckwriters truckwriters.com | Agencies | 1.9% |
| 34 | Santa Cruz Chamber of Commerce web.santacruzchamber.org | Associations | 1.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Arizona leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.