Texas
United StatesProgressive Commercial leads the organic results in Texas. Insurance for Nonprofits is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 73.7% of the 19 searches tracked here, citing an average of 3.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | NEXT Insurance | 60.7 |
| 03 | GEICO | 55.8 |
| 04 | biBERK | 29.6 |
| 05 | The Hartford | 29 |
| 06 | Insurance for Nonprofits | 25.4 |
| 07 | Markel | 12.7 |
| 08 | Merchants Insurance Group | 12.7 |
| 09 | Travelers | 8.5 |
| 10 | Hiscox | 6.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Insurance for Nonprofits | 27.3% |
| 02 | Progressive Commercial | 18.2% |
| 03 | NEXT Insurance | 13.6% |
| 04 | GEICO | 9.1% |
| 05 | The Hartford | 9.1% |
| 06 | Markel | 4.5% |
| 07 | Sentry Insurance | 4.5% |
| 08 | Travelers | 4.5% |
| 09 | US Assure | 4.5% |
| 10 | biBERK | 4.5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 47.8% |
| 02 | agency | 17.4% |
| 03 | aggregator | 15.2% |
| 04 | unknown | 8.7% |
| 05 | forum | 4.3% |
| 06 | publisher | 4.3% |
| 07 | association | 2.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 20% |
| 02 | Progressive Commercial | 20% |
| 03 | NEXT Insurance | 13.3% |
| 04 | GEICO | 10% |
| 05 | The Hartford | 10% |
| 06 | biBERK | 6.7% |
| 07 | Hiscox | 3.3% |
| 08 | Sentry Insurance | 3.3% |
| 09 | State Farm | 3.3% |
| 10 | Thimble | 3.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 73.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Texas and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Arlington | America's Best Auto Insurance | 41.7% | 11 | 5 |
| 02 | Austin | Austin Insurance Agency | 25% | 12 | 5 |
| 03 | Corpus Christi | Amtex Insurance | 22.2% | 12 | 4.9 |
| 04 | Dallas | CINCO Auto Insurance | 25% | 14 | 5 |
| 05 | El Paso | Danial Affordable Auto Insurance El Paso | 25% | 13 | 5 |
| 06 | Fort Worth | General Motors Insurance | 22.2% | 10 | 4.8 |
| 07 | Houston | A-MAX Auto Insurance | 19.4% | 15 | 4.8 |
| 08 | Laredo | Pronto Insurance | 27.8% | 10 | 4.8 |
| 09 | Lubbock | Acceptance Insurance | 33.3% | 8 | 4.9 |
| 10 | Mcallen | Amco Auto Insurance | 19.4% | 14 | 4.4 |
| 11 | Plano | AZ Auto Insurance | 22.2% | 12 | 4.8 |
| 12 | San Antonio | La Familia Auto Insurance | 33.3% | 12 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Texas, insurers are 47.8% of cited sources and comparison sites are 15.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 13% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 8.7% |
| 03 | NerdWallet nerdwallet.com | Comparison sites | 6.5% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 6.5% |
| 05 | GEICO geico.com | Insurers | 4.3% |
| 06 | The Hartford thehartford.com | Insurers | 4.3% |
| 07 | Truckwriters truckwriters.com | Agencies | 4.3% |
| 08 | YouTube youtube.com | Forums | 4.3% |
| 09 | Associated Hair Professionals associatedhairprofessionals.com | Associations | 2.2% |
| 10 | Assure Childcare assurechildcare.com | Comparison sites | 2.2% |
| 11 | biBERK biberk.com | Insurers | 2.2% |
| 12 | Dayton Insurance daytoninsured.com | Agencies | 2.2% |
| 13 | Wikipedia en.wikipedia.org | Publishers | 2.2% |
| 14 | Farmer Brown Insurance farmerbrown.com | Agencies | 2.2% |
| 15 | FreightWaves freightwaves.com | Publishers | 2.2% |
| 16 | Gym Insurance gyminsurance.com | Comparison sites | 2.2% |
| 17 | Insure Bodywork insurebodywork.com | Comparison sites | 2.2% |
| 18 | Insureon insureon.com | Comparison sites | 2.2% |
| 19 | insurepacific.com insurepacific.com | unknown | 2.2% |
| 20 | Knoxville Insurance Store knoxvilleinsurancestore.com | Agencies | 2.2% |
| 21 | Leavitt Group leavitt.com | Agencies | 2.2% |
| 22 | Markel markel.com | Insurers | 2.2% |
| 23 | risman.com risman.com | unknown | 2.2% |
| 24 | Sentry Insurance sentry.com | Insurers | 2.2% |
| 25 | sevigneylyons.com sevigneylyons.com | unknown | 2.2% |
| 26 | tciteam.com tciteam.com | unknown | 2.2% |
| 27 | The Horton Group thehortongroup.com | Agencies | 2.2% |
| 28 | Travelers travelers.com | Insurers | 2.2% |
| 29 | Trucking Insurance Services truckinginsuranceservices.com | Agencies | 2.2% |
| 30 | US Assure usassure.com | Insurers | 2.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Texas leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.