Introduction
This list focuses exclusively on websites that rank in the top 10 for the 75 most valuable P&C keywords in BC. Since different websites achieve different rankings based on city or province, these results differ from our national report on the top 50 keywords across Canada.
Methodology
To compile this list, we used data from SEMrush, a leading SEO tool. We analyzed the search visibility of websites ranking for the top 75 P&C insurance keywords in BC. Only websites with at least one keyword in the top 10 were included. The visibility percentage indicates how strong a website’s rankings are for the given keywords and is tied to the location. We also considered the number of keywords in the top 10 and the average position of these rankings. Websites, such as government sites like gov.bc.ca or others like ibc.ca were excluded from this list.
Why This is Important
Ranking in the top 10 for these keywords helps insurance brokers and companies reach a highly targeted audience actively searching for insurance solutions. Increased brand visibility through high search rankings not only drives traffic, calls and brand visits but also reinforces brand recognition and trust among potential clients.
Analysis
- TD Insurance leads the rankings with a visibility level of 42.42%, the highest number of keywords in the top 10 (51), and a substantial average position of 33.7.
- BCAA follows with a visibility level of 19.69%, ranking for 41 keywords in the top 10 and an average position of 47.8.
- RBC Insurance shows strong performance with a visibility level of 11.33%, 44 keywords in the top 10, and an average position of 44.5.
- ICBC and Intact Insurance also hold notable positions, with visibility levels of 11.31% and 11.20%, respectively.
- Westland Insurance has a visibility level of 11.13%, ranking for 31 keywords in the top 10 with an average position of 60.9.
- Zensurance demonstrates a solid presence in the commercial insurance keyword category with a visibility level of 10.53%.
Top 20 Websites by Search Visibility for P&C Insurance Keywords in British Columbia
| No. | URL | Visibility | Keywords in Top 10 | Average position |
|---|---|---|---|---|
| 1 | tdinsurance.com | 42.42% | 51 | 33.7 |
| 2 | bcaa.com | 19.69% | 41 | 47.8 |
| 3 | rbcinsurance.com | 11.33% | 44 | 44.5 |
| 4 | icbc.com | 11.31% | 20 | 74.2 |
| 5 | intact.ca | 11.20% | 43 | 45.6 |
| 6 | westlandinsurance.ca | 11.13% | 31 | 60.9 |
| 7 | zensurance.com | 10.53% | 21 | 72.8 |
| 8 | cooperators.ca | 10.44% | 33 | 58.3 |
| 9 | lowestrates.ca | 5.64% | 17 | 78.7 |
| 10 | sonnet.ca | 5.24% | 22 | 72.4 |
| 11 | ratehub.ca | 4.94% | 28 | 65.2 |
| 12 | belairdirect.com | 4.05% | 18 | 77.4 |
| 13 | squareone.ca | 3.38% | 16 | 79.9 |
| 14 | insurebc.ca | 3.26% | 16 | 80.0 |
| 15 | rates.ca | 2.43% | 15 | 81.5 |
| 16 | easycover.ca | 2.21% | 5 | 93.7 |
| 17 | manulife.ca | 1.79% | 2 | 97.4 |
| 18 | capricmw.ca | 1.68% | 6 | 92.3 |
| 19 | hubinternational.com | 1.21% | 5 | 93.7 |
| 20 | trushieldinsurance.ca | 1.04% | 7 | 91.3 |
Breakdown by Line of business
Auto Insurance Keywords Breakdown
This analysis focuses on the websites ranking in the top 10 for the most valuable auto insurance keywords in British Columbia.
| No. | URL | Visibility level | Keywords in Top 10 | Average position |
|---|---|---|---|---|
| 1 | tdinsurance.com | 37.85% | 14 | 40.5 |
| 2 | icbc.com | 33.22% | 16 | 32.5 |
| 3 | cooperators.ca | 16.24% | 12 | 49.8 |
| 4 | lowestrates.ca | 13.53% | 14 | 42.5 |
| 5 | rbcinsurance.com | 10.01% | 15 | 38.4 |
| 6 | sonnet.ca | 9.45% | 9 | 62.9 |
| 7 | intact.ca | 7.36% | 11 | 54.9 |
| 8 | bcaa.com | 6.44% | 9 | 63.2 |
| 9 | ratehub.ca | 4.42% | 9 | 63.8 |
| 10 | rates.ca | 3.50% | 6 | 75.7 |
| 11 | westlandinsurance.ca | 2.70% | 6 | 76.0 |
| 12 | belairdirect.com | 2.66% | 5 | 79.7 |
| 13 | ama.ab.ca | 1.85% | 5 | 80.1 |
| 14 | sussexinsurance.com | 1.46% | 2 | 91.7 |
| 15 | allstate.com | 1.40% | 2 | 91.8 |
| 16 | caasco.com | 1.40% | 4 | 84.1 |
| 17 | progressive.com | 1.21% | 3 | 88.0 |
| 18 | allianztravelinsurance.com | 1.13% | 1 | 95.8 |
| 19 | allstate.ca | 1.13% | 3 | 88.1 |
| 20 | canadadrives.ca | 1.13% | 3 | 88.1 |
Analysis
Key Findings:
- TD Insurance leads the rankings with a visibility level of 37.85% just by ranking for the top car insurance keywords like “car insurance quote” (even though they only offer optional additional coverage beyond the basic mandatory insurance provided by the government)
- ICBC follows closely with a visibility level of 33.22%, leading with 16 keywords in the top 10 and an average position of 32.5, showcasing their dominance in the local auto insurance sector. We excluded ICBC brand keywords like “ICBC online renewal” from our analysis as it’s impossible to outrank ICBC for those types of keywords.
- Cooperators and Lowestrates maintain significant visibility with 16.24% and 13.53% respectively, indicating strong competitive performance.
- RBC Insurance holds a visibility level of 10.01%, with 15 keywords in the top 10 and an average position of 38.4, highlighting its competitive presence.
- Sonnet, Intact, and BCAA have visibility levels ranging from 6.44% to 9.45%, each ranking for multiple keywords and maintaining good average positions.
- AMA is on the list because it ranks for keywords like “car insurance quote” on the first page.
Home Insurance Keywords Breakdown
This analysis focuses on the websites ranking in the top 10 for the most valuable home insurance keywords in British Columbia.
| No. | URL | Visibility level | Keywords in Top 10 | Average position |
|---|---|---|---|---|
| 1 | tdinsurance.com | 60.91% | 23 | 16.5 |
| 2 | bcaa.com | 41.99% | 25 | 10.9 |
| 3 | rbcinsurance.com | 20.75% | 23 | 18.8 |
| 4 | ratehub.ca | 9.66% | 18 | 37.4 |
| 5 | squareone.ca | 9.38% | 16 | 44.0 |
| 6 | westlandinsurance.ca | 8.89% | 14 | 51.2 |
| 7 | belairdirect.com | 8.56% | 12 | 57.9 |
| 8 | intact.ca | 8.51% | 13 | 54.4 |
| 9 | insurebc.ca | 8.00% | 13 | 54.6 |
| 10 | sonnet.ca | 6.51% | 13 | 54.9 |
| 11 | cooperators.ca | 5.54% | 11 | 62.0 |
| 12 | lowestrates.ca | 4.15% | 3 | 89.7 |
| 13 | rates.ca | 2.96% | 8 | 72.8 |
| 14 | duuo.ca | 2.55% | 3 | 89.3 |
| 15 | pcinsurance.ca | 1.71% | 3 | 89.6 |
| 16 | aviva.ca | 1.16% | 2 | 93.0 |
| 17 | caasco.com | 0.92% | 3 | 89.9 |
| 18 | homeandauto.ca | 0.80% | 1 | 96.4 |
| 19 | apollocover.com | 0.77% | 2 | 93.1 |
| 20 | megsonfitzpatrick.com | 0.72% | 2 | 93.1 |
Analysis
Key Findings:
- TD Insurance dominates the home insurance keyword rankings with a visibility level of 60.91%, ranking for 23 keywords in the top 10 and maintaining an average position of 16.5.
- BCAA follows with a strong presence, having a visibility level of 41.99% and 25 keywords in the top 10, with an impressive average position of 10.9, indicating high local SEO performance.
- RBC Insurance also shows significant visibility at 20.75%, ranking for 23 keywords in the top 10 with an average position of 18.8, demonstrating solid competitive performance.
- Ratehub.ca and Squareone.ca maintain notable visibility levels of 9.66% and 9.38% respectively, with Ratehub.ca appearing for 18 keywords and Squareone.ca for 16 keywords in the top 10.
- Westland Insurance, Belairdirect, and Intact also feature prominently, each with visibility levels between 8.51% and 8.89%, highlighting their competitive positions in the BC home insurance market.
Top 20 Websites by Search Visibility for Commercial Insurance Keywords in British Columbia
| No. | URL | Visibility level | Visibility | Keywords in Top 10 | Average Position |
|---|---|---|---|---|---|
| 1 | zensurance.com | 35.91% | 35.91% | 21 | 7.3 |
| 2 | tdinsurance.com | 24.76% | 24.76% | 12 | 47.5 |
| 3 | westlandinsurance.ca | 23.73% | 23.73% | 10 | 55.9 |
| 4 | intact.ca | 21.03% | 21.03% | 20 | 13.2 |
| 5 | cooperators.ca | 11.38% | 11.38% | 9 | 61.1 |
| 6 | bcaa.com | 10.43% | 10.43% | 8 | 65.4 |
| 7 | easycover.ca | 7.53% | 7.53% | 5 | 78.4 |
| 8 | capricmw.ca | 5.31% | 5.31% | 5 | 78.1 |
| 9 | trushieldinsurance.ca | 3.55% | 3.55% | 7 | 70.4 |
| 10 | hubinternational.com | 3.37% | 3.37% | 4 | 82.7 |
| 11 | liabilitycover.ca | 3.03% | 3.03% | 6 | 74.6 |
| 12 | biis.ca | 2.49% | 2.49% | 3 | 87.0 |
| 13 | insurebc.ca | 1.76% | 1.76% | 4 | 83.2 |
| 14 | icbc.com | 1.75% | 1.75% | 2 | 91.3 |
| 15 | brokerlink.ca | 1.56% | 1.56% | 4 | 83.4 |
| 16 | ratehub.ca | 1.56% | 1.56% | 2 | 91.5 |
| 17 | aon.com | 1.42% | 1.42% | 2 | 91.5 |
| 18 | chubb.com | 1.27% | 1.27% | 2 | 91.4 |
| 19 | sovereigninsurance.ca | 1.26% | 1.26% | 2 | 91.5 |
| 20 | rbcinsurance.com | 1.22% | 1.22% | 3 | 87.5 |
Analysis
- Zensurance leads the commercial insurance keyword rankings with a visibility level of 35.91%, ranking for 21 keywords in the top 10 with an impressive average position of 7.3.
- TD Insurance follows, holding a visibility level of 24.76%, appearing for 12 keywords in the top 10, but with a lower average position of 47.5.
- Westland Insurance is also a significant player, with a visibility level of 23.73% across 10 keywords, but an average position of 55.9, indicating potential room for optimization.
- Intact Insurance has strong visibility as well, with a visibility level of 21.03% and ranking for 20 keywords, maintaining a strong average position of 13.2.
Other notable mentions include Cooperators, BCAA, and EasyCover, which show significant visibility but lower rankings compared to the top players.
How to Use This Information
Understanding which websites dominate the rankings for valuable insurance keywords can help you with:
- Competitive Benchmarking: Compare your website’s visibility and ranking with those of top-performing competitors to identify areas for improvement.
- SEO Strategy Optimization: Focus on the strategies and content types that successful competitors are using to achieve high visibility.
- Content Planning: Develop high-quality content that targets high-value keywords and addresses the needs and queries of your target audience.
Monitoring which websites are ranking for the most valuable P&C insurance keywords can provide critical insights for refining your SEO strategy. By focusing on these top-ranking websites, you can learn from their successes and improve your own online visibility and traffic. Remember, being on the first page of search results is critical for capturing the majority of clicks and converting potential clients.
We specialize in SEO, SEM, lead generation, and digital marketing for the insurance industry. With a decade of experience, we can help you get in the list above. Contact us today to learn more.
