Introduction
This report is similar to the national report of the top 50 keywords in Canada, but this is focused just on Saskatchewan. There is some overlap but also new keywords that are Saskatchewan focused. We’re also using province specific data, which is why the same keyword has a different search volume and CPC(cost per click) compared to the national keyword data.
Methodology
To compile this list, we used data from SEMrush, a leading SEO tool. In addition to the biggest national keywords, we also looked for keywords with a suffix of ‘SK’ or a city in Saskatchewan, like ‘home insurance saskatoon’ and compared them with the bigger keywords like ‘car insurance’. We then used the CPC(cost per click) and search volume to rank our keywords and landed on the 70 top keywords that P&C brokers should try to rank for.
Why This is Important
These keywords get tens of thousands of clicks every month, generating tens of thousands of quotes. If you have a physical office, appearing in the Google 3 pack for keywords like “home insurance bc” means driving calls, store visits and new clients coming directly from Google.
Whether you’re ranking for these keywords organically, or bidding for them on Google ads, if your goal is to gain visibility and generate leads using search engines, these are the keywords to track and rank in the top 10 for in Saskatchewan.
Top 70 P&C Insurance Keywords in Saskatchewan
| No. | Keyword | CPC | Search Volume |
| 1 | home insurance saskatoon | 5.71 | 480 |
| 2 | house insurance saskatoon | 5.71 | 480 |
| 3 | home insurance | 9.59 | 260 |
| 4 | travel insurance | 2.87 | 590 |
| 5 | insurance near me | 1.77 | 880 |
| 6 | tenant insurance saskatoon | 3.23 | 480 |
| 7 | home insurance saskatchewan | 5.75 | 260 |
| 8 | home insurance sk | 5.75 | 260 |
| 9 | house insurance saskatchewan | 5.75 | 260 |
| 10 | house insurance sk | 5.75 | 260 |
| 11 | sk house insurance | 5.75 | 260 |
| 12 | insurance for tenants | 3.5 | 390 |
| 13 | tenant insurance | 3.5 | 390 |
| 14 | auto insurance saskatoon | 1.53 | 880 |
| 15 | car insurance saskatoon | 1.53 | 880 |
| 16 | business insurance | 19.16 | 70 |
| 17 | travel insurance canada | 2.6 | 480 |
| 18 | travel insurance for canadians | 2.6 | 480 |
| 19 | house insurance | 6.5 | 170 |
| 20 | car insurance | 2.26 | 480 |
| 21 | sgi home insurance | 2.92 | 320 |
| 22 | sgi house insurance | 2.92 | 320 |
| 23 | renew my plates | 1.03 | 880 |
| 24 | home insurance quote | 8.72 | 90 |
| 25 | house insurance quote | 8.72 | 90 |
| 26 | auto insurance | 2.64 | 210 |
| 27 | car insurance sk | 1.67 | 260 |
| 28 | small business insurance | 14.46 | 30 |
| 29 | business insurance saskatoon | 14.4 | 30 |
| 30 | liability insurance | 5.12 | 70 |
| 31 | car insurance near me | 1.69 | 210 |
| 32 | commercial insurance | 10.35 | 30 |
| 33 | sgi tenant insurance | 1.78 | 170 |
| 34 | home insurance canada | 6.8 | 40 |
| 35 | general liability insurance | 13.19 | 20 |
| 36 | errors and omissions insurance | 7.91 | 30 |
| 37 | professional liability insurance | 7.14 | 30 |
| 38 | homeowners insurance | 6.93 | 30 |
| 39 | travel insurance saskatoon | 2.16 | 90 |
| 40 | liability insurance coverage | 6.08 | 30 |
| 41 | landlord insurance | 8.29 | 20 |
| 42 | property insurance | 5.51 | 30 |
| 43 | business insurance canada | 16.29 | 10 |
| 44 | auto insurance near me | 1.7 | 90 |
| 45 | condo insurance | 4.27 | 30 |
| 46 | commercial insurance broker | 12.81 | 10 |
| 47 | general liability insurance small business | 12.8 | 10 |
| 48 | car insurance quote | 2.45 | 50 |
| 49 | commercial general liability insurance | 5.91 | 20 |
| 50 | rental insurance saskatoon | 3.77 | 30 |
| 51 | renters insurance saskatoon | 3.77 | 30 |
| 52 | house insurance near me | 5.63 | 20 |
| 53 | liability insurance for contractors | 9.19 | 10 |
| 54 | condo insurance saskatoon | 2.93 | 30 |
| 55 | tenant insurance sk | 3.71 | 20 |
| 56 | home and auto insurance | 6.85 | 10 |
| 57 | auto insurance quote online | 5.97 | 10 |
| 58 | car insurance quote online | 5.97 | 10 |
| 59 | rental car insurance | 1.79 | 30 |
| 60 | renew my plates online | 0.76 | 70 |
| 61 | commercial vehicle insurance | 4.79 | 10 |
| 62 | contents insurance | 4.54 | 10 |
| 63 | auto insurance quote | 3.79 | 10 |
| 64 | auto insurance quotes | 3.79 | 10 |
| 65 | liability insurance for renters | 3.21 | 10 |
| 66 | insurance travel | 2.55 | 10 |
| 67 | motor insurance | 1.85 | 10 |
| 68 | comprehensive car insurance | 1.67 | 10 |
| 69 | collision insurance | 1 | 10 |
| 70 | third party car insurance | 0.95 | 10 |
Find out which insurance brands are ranking in the top 10 for these keywords here:
Analysis
Keyword Split
Auto Insurance Keywords: Auto insurance keywords comprise a significant portion of the list, with about 15 out of the 75 keywords. High-volume terms include “auto insurance saskatoon” (880 searches), “car insurance saskatoon” (880 searches), and “car insurance” (480 searches). These region-specific terms highlight the importance of local SEO efforts in Saskatchewan.
Home Insurance Keywords: Home insurance keywords are also prominent, making up around 20 of the top 75 keywords. Key terms include “home insurance saskatoon” (480 searches), “house insurance saskatoon” (480 searches), and “home insurance” (260 searches). This indicates strong consumer interest in home insurance within the province.
Commercial Insurance Keywords: Commercial insurance-related keywords account for around 15 of the top 75 keywords. Important terms such as “business insurance” (70 searches), “commercial insurance” (30 searches), and “liability insurance” (70 searches) emphasize the demand for commercial insurance solutions among Saskatchewan businesses.
Geographic Insights
Most Featured City: Saskatoon is the most frequently mentioned city in the top 75 keywords. Notable keywords include “home insurance saskatoon” (480 searches), “car insurance saskatoon” (880 searches), and “tenant insurance saskatoon” (480 searches). This highlights Saskatoon as a major hub for insurance-related searches in Saskatchewan.
Province Focus: Specific mentions of “sk” in keywords such as “home insurance sk” (260 searches), “car insurance sk” (260 searches), and “tenant insurance sk” (20 searches) underscore the importance of targeting local SEO efforts to Saskatchewan residents.
Additional Insights
Consumer Demand: The high search volumes for keywords like “insurance near me” (880 searches), “home insurance saskatoon” (480 searches), and “travel insurance” (590 searches) indicate a strong consumer interest in these insurance services. This suggests that focusing on these areas can yield significant traffic and lead generation.
Competitive Landscape: The high cost per click (CPC) for many of these keywords, such as “business insurance” ($19.16 CPC) and “commercial insurance” ($10.35 CPC), suggests a competitive landscape where insurance companies are willing to invest significantly in paid search to capture leads.
By understanding these trends, insurance brokers and companies can better tailor their SEO and digital marketing strategies to target high-value keywords and improve their visibility in the Saskatchewan market.
How to Use This Information
Understand which keywords to target and track would be the first step for understanding how you rank for these keywords. Find out who’s ranking for these keywords here
Insurance SEO SEM
We specialize in SEO, SEM, lead generation and digital marketing for the insurance industry. With a decade of experience, we can help you with audits, SEO, Paid ad campaigns and more. Reach out to find out how we can work together.
