The Insurance Websites With the Best SEO in Alaska

Introduction

Understanding which websites are dominating the search results for high-value insurance SEO keywords can provide valuable insights into the competitive landscape. In this post, we highlight the top 50 websites ranking for the top 100 insurance keywords in Alaska, based on their search visibility. Search visibility is an aggregation of a domain’s rankings across various keywords, offering a clear picture of which sites are performing best in search engine results.

Methodology

To compile this list, we used data from SEMrush, a leading SEO tool. We analyzed the search visibility of domains ranking for the top 100 insurance keywords in Alaska, Only websites with at least one keyword in the top 10 were included. The visibility percentage indicates how often a domain appears in search results for these keywords. We also considered the number of keywords in the top 10 and the average position of these rankings.

Why This is Important

Ranking in the top 10 for these keywords helps insurance agencies and insurers reach a highly targeted audience actively searching for insurance solutions. Increased brand visibility through high search rankings not only drives traffic, calls and brand visits but also reinforces brand recognition and trust among potential clients.

Top 20 Websites by Search Visibility for Insurance SEO Keywords

Analysis

1. Top Performers in Visibility

• geico.com leads with the highest visibility (26.5%) and 66 keywords in the top 10, with an average position of 36.5. This reflects Geico’s strong SEO performance and presence in high-value insurance-related queries.
• libertymutual.com closely follows with 25.9% visibility and 59 keywords in the top 10 but a slightly lower average position (43.2), indicating opportunities for further improvement in rankings.
• allstate.com ranks third in visibility (22.1%) with 52 keywords but has a lower average position of 50.2, suggesting they are present in competitive spaces but could improve their top-tier rankings.

2. Mid-Tier Performers

• progressive.com (11.2%) and statefarm.com (10.2%) have moderate visibility but a significant number of keywords in the top 10 (38 and 47, respectively). Their average positions (63.7 and 55.7) suggest strong potential for optimization to improve visibility further.
• marketwatch.com and nerdwallet.com, generalist websites, achieve visibility scores of 9.2% and 7.9%, respectively. However, their average positions (65.8 and 72.4) reflect their broader focus and lack of specialization in insurance-related content.

3. Local and Niche Websites

• alaskaserviceagency.com is a standout local performer with 7.4% visibility and 9 keywords in the top 10. Despite its higher average position (91.2), it demonstrates the potential for local agencies to compete effectively within their niche.
• teamjimkelly.com and dunlapagency.com are smaller, niche websites with visibility scores of 4.4% and 2.8%, respectively. Both have fewer keywords in the top 10 but a localized focus that could be optimized to improve rankings.

4. Generalist and National Competitors

• thezebra.com, usnews.com, and nationwide.com achieve visibility scores ranging from 5.4% to 5.9% with average positions between 75 and 81. These players may benefit from refining their focus on high-value, Alaska-specific keywords.
• aaa.com has limited visibility (3.2%) with just 6 keywords in the top 10 and an average position of 94.3, reflecting weak performance in the region.

5. Emerging Players and Commercial Focus

• progressivecommercial.com (2.9%) and dunlapagency.com (2.8%) show potential in the commercial insurance niche, with average positions around 90.4. These websites should prioritize improving content relevance and keyword targeting to strengthen their foothold.
• bankrate.com, a general finance platform, has a visibility score of 2.3% with 11 keywords in the top 10 but struggles with an average position of 89.7.

6. Opportunities for Improvement

• Average Position Challenges:
  • Many websites, including alaskaserviceagency.com (91.2), teamjimkelly.com (92.2), and aaa.com (94.3), suffer from poor average positions. These players must focus on optimizing for local and high-intent keywords to improve their rankings.
• Low-Visibility Generalists:
  • Websites like thehartford.com, mercuryinsurance.com, and bankrate.com have limited visibility and face challenges in ranking highly for their targeted keywords in Alaska.

Understanding which websites dominate the rankings for valuable P&C insurance keywords can help you with:

• Competitive Benchmarking: Compare your website’s visibility and ranking with those of top-performing competitors to identify areas for improvement.
• SEO Strategy Optimization: Focus on the strategies and content types that successful competitors are using to achieve high visibility.
• Content Planning: Develop high-quality content that targets high-value keywords and addresses the needs and queries of your target audience.

Monitoring which websites are ranking for the most valuable insurance SEO keywords can provide critical insights for refining your SEO strategy. By focusing on these top-ranking websites, you can learn from their successes and improve your own online visibility and traffic. Remember, being on the first page of search results is critical for capturing the majority of clicks and converting potential clients.

We specialize in SEO, SEM, lead generation and digital marketing for the insurance industry. With a decade of experience, we can help you get in the list above. Contact us today to learn more about how we can help you.