Top 30 Insurance Brands Dominating Google Searches in Canada
Using a brand’s monthly search volume allows us to quantify its share of branded search clicks in Canada and assess its relative search demand compared to other brands. Our list of the top 30 most Googled insurance brands in Canada showcases the companies that excel in generating online demand and brand awareness. Learn how these industry leaders are capturing the attention of Canadians and distinguishing themselves in a competitive market.
Methodology
To compile this list, we used data from SEMrush. We analyzed the search volumes for various insurance brands to identify the most searched brands in Canada. This list focuses on brand name searches, reflecting both brand awareness and consumer interest. We excluded results that had a product in it, like employment, group, travel or life insurance.
Top 30 Most Googled By Monthly Brand Searches
| Type | Keyword | Type | Monthly Search Volume |
| 1 | Manulife | Life Insurance Company | 246,000 |
| 2 | TD Insurance | Insurance Company | 165,000 |
| 3 | Beneva | Life Insurance Company | 135,000 |
| 4 | BCAA | Insurance Broker | 60,500 |
| 5 | Desjardins Insurance | Insurance Company | 49,500 |
| 6 | Intact Insurance | Insurance Company | 49,500 |
| 7 | Cooperators | Insurance Company | 49,500 |
| 8 | Belairdirect | Insurance Company | 49,500 |
| 9 | SGI | Insurance Company | 49,500 |
| 10 | RBC insurance | Insurance Company | 40,500 |
| 11 | Sonnet insurance | Insurance Company | 40,500 |
| 12 | SSQ | Insurance Company | 40,500 |
| 13 | Great West Life | Life Insurance Company | 33,100 |
| 14 | Empire Life | Life Insurance Company | 33,100 |
| 15 | CAA insurance | Insurance Company | 27,100 |
| 16 | Johnson Insurance | Insurance Company | 27,100 |
| 17 | Westland Insurance | Insurance Broker | 27,100 |
| 18 | Industrial Alliance | Life Insurance Company | 27,100 |
| 19 | Aviva Insurance | Insurance Company | 22,200 |
| 20 | Economical Insurance | Insurance Company | 22,200 |
| 21 | The Personal Insurance | Insurance Company | 22,200 |
| 22 | Allstate Insurance | Insurance Company | 18,100 |
| 23 | Canada Life Insurance | Life Insurance Company | 18,100 |
| 24 | Cooperators Insurance | Insurance Company | 18,100 |
| 25 | Sunlife Insurance | Life Insurance Company | 18,100 |
| 26 | Wawanesa Insurance | Insurance Company | 18,100 |
| 27 | IA Financial Group | Life Insurance Company | 18,100 |
| 28 | Manitoba Public Insurance | Public Auto | 14,800 |
| 29 | Square One Insurance | Insurance Company | 14,800 |
| 30 | Brokerlink | Insurance Broker | 14,800 |
Analysis
Manulife is the most searched insurance brand in Canada, followed by TD Insurance and Beneva. It’s interesting to note that 2 of the top 3 are life insurance companies. From the list, we can see that insurance companies dominate the top 30 list, with 27 of the 30 most searched insurance brands being insurance companies. There are only 3 insurance brokers on the list – BCAA, Westland Insurance and Brokerlink. Manitoba Public Insurance is the sole Public auto entity on this list.
How to Use This Information
Understanding which insurance brands have the most brand searches can help you:
- Benchmark Your Performance: Compare your brand’s search volume with industry leaders to gauge your brand’s visibility.
- Identify Best Practices: Learn from the top-performing brands to improve your own marketing strategies.
- Targeted Marketing: Focus your marketing efforts on differentiating your brand from the top competitors.
Having a strong brand search volume can help your search visibility and SEO rankings. TD Insurance has the best SEO and visibility for P&C keywords in Canada and its strong brand search volume certainly contributes to it’s overall dominance for P&C keywords.
You might also be interested in:
- The Top 50 P&C Insurance Keywords in Canada
- Top Websites Ranking for the 50 Most Valuable P&C Insurance Keywords in Canada
- The top 75 P&C keywords in Ontario
- The Websites Ranking for the 75 Most Valuable P&C Insurance Keywords in Ontario
Questions?
You can get the results for your brand using a tool like Keyword planner or SEMrush, among others. Alternatively, reach out to us and we’d be happy to assist.
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