Introduction
This list focuses exclusively on websites that rank in the top 10 for the 70 most valuable P&C keywords in Saskatchewan. Since different websites achieve different rankings based on city or province, these results differ from our national report on the websites ranking for the top 50 keywords across Canada.
Methodology
To compile this list, we used data from SEMrush, a leading SEO tool. We analyzed the search visibility of websites ranking for the top 70 P&C insurance keywords in Saskatchewan. Only websites with at least one keyword in the top 10 were included. The visibility percentage indicates how strong a website’s rankings are for the given keywords and is tied to the location. We also considered the number of keywords in the top 10 and the average position of these rankings.
Why This is Important
Ranking in the top 10 for these keywords helps insurance brokers and companies reach a highly targeted audience actively searching for insurance solutions. Increased brand visibility through high search rankings not only drives traffic, calls and brand visits but also reinforces brand recognition and trust among potential clients.
Top 20 Websites by Search Visibility for P&C Insurance Keywords in Saskatchewan
Highlights
- TD Insurance leads the rankings in Saskatchewan with a visibility level of 38.01%. They dominate by having 43 keywords in the top 10, with an average position of 40.3.
- SGI Canada follows with a visibility level of 15.84%, ranking for 23 keywords in the top 10 with an average position of 68.3.
- Co-operators holds a strong position with 14.22% visibility, 38 keywords in the top 10, and an average position of 48.5.
- RBC Insurance and Intact show significant presence with visibility levels of 11.59% and 10.94%, respectively, each having over 35 keywords in the top 10.
Other notable mentions include CAA Saskatchewan, Zensurance, and SGI.sk.ca, all maintaining visibility levels around 4-8% with multiple keywords in top positions.
Ratehub.ca and Lowestrates.ca also feature prominently, each with visibility levels above 4%, indicating competitive efforts in SEO within Saskatchewan’s insurance market.
| No. | Url | Visibility | Keywords in top 10 | Average position |
| 1 | tdinsurance.com | 38.01% | 43 | 40.3 |
| 2 | sgicanada.ca | 15.84% | 23 | 68.3 |
| 3 | cooperators.ca | 14.22% | 38 | 48.5 |
| 4 | rbcinsurance.com | 11.59% | 39 | 47.1 |
| 5 | intact.ca | 10.94% | 35 | 52.3 |
| 6 | caask.ca | 7.66% | 17 | 76.9 |
| 7 | zensurance.com | 7.63% | 16 | 77.9 |
| 8 | sgi.sk.ca | 4.57% | 11 | 85.2 |
| 9 | ratehub.ca | 4.44% | 19 | 74.4 |
| 10 | lowestrates.ca | 4.31% | 12 | 83.7 |
| 11 | westlandinsurance.ca | 3.86% | 20 | 73.3 |
| 12 | manulife.ca | 3.86% | 5 | 93.1 |
| 13 | sonnet.ca | 3.74% | 17 | 77.1 |
| 14 | squareone.ca | 3.70% | 15 | 79.7 |
| 15 | galoninsurance.ca | 3.25% | 14 | 81.1 |
| 16 | easycover.ca | 2.50% | 6 | 91.9 |
| 17 | belairdirect.com | 2.27% | 13 | 82.7 |
| 18 | knightarcher.com | 2.01% | 10 | 86.6 |
| 19 | butlerbyers.com | 1.99% | 5 | 93.3 |
| 20 | bluecross.ca | 1.57% | 5 | 93.1 |
Breakdown by Line of business
The websites ranking for Auto Insurance keywords in Saskatchewan
TD Insurance leads the auto insurance keyword rankings in Saskatchewan with a visibility level of 39.27%, holding 12 keywords in the top 10 and an average position of 31.4. Co-operators follows with a visibility of 27.80%, ranking for 11 keywords with an average position of 37.4, highlighting the competitive nature of the auto insurance market in Saskatchewan.
| No. | Url | Visibility | Keywords in top 10 | Average position |
| 1 | tdinsurance.com | 39.27% | 12 | 31.4 |
| 2 | cooperators.ca | 27.80% | 11 | 37.4 |
| 3 | lowestrates.ca | 14.20% | 9 | 49.7 |
| 4 | rbcinsurance.com | 12.91% | 13 | 27.5 |
| 5 | intact.ca | 8.63% | 8 | 55.4 |
| 6 | belairdirect.com | 5.80% | 7 | 61.5 |
| 7 | sgi.sk.ca | 5.33% | 6 | 66.9 |
| 8 | sonnet.ca | 4.93% | 6 | 66.8 |
| 9 | rates.ca | 4.01% | 5 | 72.6 |
| 10 | allstate.ca | 3.17% | 6 | 67.6 |
| 11 | ama.ab.ca | 2.84% | 5 | 72.9 |
| 12 | caasco.com | 2.67% | 5 | 73.0 |
| 13 | cherryinsurance.ca | 2.63% | 3 | 83.3 |
| 14 | icbc.com | 2.59% | 2 | 88.8 |
| 15 | ratehub.ca | 2.25% | 3 | 83.6 |
| 16 | allianztravelinsurance.com | 2.02% | 1 | 94.2 |
| 17 | galoninsurance.ca | 2.00% | 3 | 83.6 |
| 18 | sgicanada.ca | 1.96% | 3 | 83.7 |
| 19 | westlandinsurance.ca | 1.84% | 3 | 83.6 |
| 20 | scotiainsurance.com | 1.79% | 3 | 83.6 |
The websites ranking for Home Insurance keywords in Saskatchewan
TD Insurance dominates the home insurance keyword rankings in Saskatchewan with a visibility level of 47.25%, holding 17 keywords in the top 10 and an average position of 36.2. SGI Canada follows with a visibility of 26.86%, ranking for 13 keywords with an average position of 51.3, indicating strong competition in the home insurance market.
| No. | Url | Visibility | Keywords in top 10 | Average position |
| 1 | tdinsurance.com | 47.25% | 17 | 36.2 |
| 2 | sgicanada.ca | 26.86% | 13 | 51.3 |
| 3 | rbcinsurance.com | 18.44% | 17 | 37.3 |
| 4 | caask.ca | 16.44% | 9 | 66.5 |
| 5 | cooperators.ca | 11.46% | 15 | 45.8 |
| 6 | intact.ca | 10.22% | 13 | 52.2 |
| 7 | ratehub.ca | 10.11% | 15 | 45.3 |
| 8 | squareone.ca | 7.03% | 11 | 60.0 |
| 9 | sonnet.ca | 6.85% | 11 | 60.1 |
| 10 | westlandinsurance.ca | 4.92% | 10 | 64.2 |
| 11 | duuo.ca | 2.67% | 3 | 88.9 |
| 12 | affinityis.ca | 2.64% | 2 | 92.5 |
| 13 | galoninsurance.ca | 2.61% | 4 | 85.5 |
| 14 | surex.com | 2.51% | 5 | 82.0 |
| 15 | belairdirect.com | 2.32% | 6 | 78.6 |
| 16 | lowestrates.ca | 2.32% | 3 | 89.0 |
| 17 | knightarcher.com | 1.85% | 3 | 89.1 |
| 18 | thinkinsure.ca | 1.56% | 4 | 85.8 |
| 19 | pcinsurance.ca | 1.44% | 2 | 92.7 |
| 20 | scotiainsurance.com | 1.29% | 4 | 86.0 |
The websites ranking for Commercial Insurance keywords in Saskatchewan
TD Insurance leads the commercial insurance keyword rankings with a visibility level of 39.73%, holding 11 keywords in the top 10 and an average position of 29.2. Zensurance and Intact follow closely, with visibility levels of 34.47% and 25.86% respectively, each holding 15 keywords in the top 10. This indicates that TD Insurance, Zensurance, and Intact are the most dominant players in the commercial insurance market in Saskatchewan.
| No. | Url | Visibility | Keywords in top 10 | Average position |
| 1 | tdinsurance.com | 39.73% | 11 | 29.2 |
| 2 | zensurance.com | 34.47% | 15 | 3.4 |
| 3 | intact.ca | 25.86% | 15 | 4.1 |
| 4 | cooperators.ca | 13.90% | 10 | 36.6 |
| 5 | easycover.ca | 11.65% | 6 | 62.1 |
| 6 | sovereigninsurance.ca | 7.31% | 2 | 87.3 |
| 7 | trushieldinsurance.ca | 5.71% | 6 | 62.5 |
| 8 | brokerlink.ca | 3.97% | 6 | 63.0 |
| 9 | hubinternational.com | 3.96% | 4 | 75.0 |
| 10 | aon.com | 2.64% | 3 | 81.4 |
| 11 | ratehub.ca | 2.09% | 2 | 87.5 |
| 12 | rbcinsurance.com | 1.89% | 3 | 81.6 |
| 13 | allstate.ca | 1.74% | 3 | 81.7 |
| 14 | chubb.com | 1.50% | 2 | 87.5 |
| 15 | sgicanada.ca | 1.45% | 1 | 93.6 |
| 16 | aig.ca | 1.25% | 2 | 87.7 |
| 17 | canadalife.com | 1.15% | 2 | 87.7 |
| 18 | sonnet.ca | 1.12% | 1 | 93.7 |
| 19 | westlandinsurance.ca | 1.12% | 1 | 93.7 |
| 20 | northbridgeinsurance.ca | 1.10% | 2 | 87.8 |
How to Use This Information
- SEO Strategy Optimization: Focus on the top-ranking competitors to understand their SEO strategies and identify areas for improvement in your own approach.
- Keyword Targeting: Prioritize the high-value keywords that competitors are ranking for and develop content that targets these terms.
- Competitive Benchmarking: Compare your website’s visibility and rankings with top performers to gauge your competitive standing and identify growth opportunities.
Insurance SEO SEM
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