Introduction
This report is similar to our national report on the top 50 keywords in Canada but focuses specifically on Manitoba. While there is some overlap with national keywords, this report also includes new keywords unique to Manitoba. We’re also using province specific data, which is why the same keyword has a different search volume and CPC(cost per click) compared to the national keyword data.
Methodology
To compile this list, we used data from SEMrush, a leading SEO tool. In addition to the biggest national keywords, we also considered keywords with a suffix of ‘manitoba’ or a city in Manitoba, such as ‘car insurance winnipeg,’ and compared them with broader keywords like ‘car insurance.’ We ranked the keywords based on their cost per click (CPC) and search volume to identify the top 75 keywords that P&C brokers should target in Manitoba. We also excluded keywords like “mpi’ or “mpi insurance”.
Why This is Important
These keywords receive tens of thousands of clicks each month, generating numerous quotes. Whether you are aiming to rank for these keywords organically or bidding on them through Google Ads, tracking and ranking in the top 10 for these terms is essential for gaining visibility and generating leads in Manitoba.
Top 75 P&C Insurance Keywords in Manitoba
| No. | Keyword | CPC | Search Volume |
| 1 | insurance near me | 2.34 | 2400 |
| 2 | home insurance winnipeg | 4.76 | 880 |
| 3 | house insurance winnipeg | 4.76 | 880 |
| 4 | car insurance | 4.05 | 720 |
| 5 | home insurance | 8.61 | 320 |
| 6 | travel insurance | 2.95 | 880 |
| 7 | auto insurance winnipeg | 1.96 | 1000 |
| 8 | car insurance winnipeg | 1.96 | 1000 |
| 9 | tenant insurance winnipeg | 3.04 | 590 |
| 10 | tenants insurance winnipeg | 3.04 | 590 |
| 11 | travel insurance canada | 2.89 | 590 |
| 12 | travel insurance for canadians | 2.89 | 590 |
| 13 | car insurance near me | 3.22 | 480 |
| 14 | insurance for tenants | 3.76 | 390 |
| 15 | tenant insurance | 3.76 | 390 |
| 16 | auto insurance | 4.51 | 320 |
| 17 | business insurance | 13.32 | 90 |
| 18 | home insurance manitoba | 5.36 | 210 |
| 19 | house insurance manitoba | 5.36 | 210 |
| 20 | home insurance quote | 8.56 | 110 |
| 21 | house insurance quote | 8.56 | 110 |
| 22 | small business insurance | 17.27 | 50 |
| 23 | house insurance | 5.98 | 140 |
| 24 | auto insurance near me | 3.38 | 210 |
| 25 | business insurance manitoba | 12.1 | 50 |
| 26 | business insurance winnipeg | 12.02 | 50 |
| 27 | commercial insurance | 9.9 | 50 |
| 28 | liability insurance | 5.1 | 90 |
| 29 | condo insurance | 5.38 | 70 |
| 30 | car insurance manitoba | 1.76 | 210 |
| 31 | car insurance mb | 1.76 | 210 |
| 32 | manitoba car insurance | 1.76 | 210 |
| 33 | home insurance canada | 9.14 | 40 |
| 34 | manitoba renters insurance | 3.22 | 110 |
| 35 | manitoba tenant insurance | 3.22 | 110 |
| 36 | renters insurance manitoba | 3.22 | 110 |
| 37 | tenant insurance manitoba | 3.22 | 110 |
| 38 | travel insurance winnipeg | 1.59 | 210 |
| 39 | small business insurance winnipeg | 11.07 | 30 |
| 40 | apartment insurance winnipeg | 3.37 | 90 |
| 41 | liability insurance winnipeg | 6.03 | 50 |
| 42 | rental insurance winnipeg | 3.95 | 70 |
| 43 | renters insurance winnipeg | 3.95 | 70 |
| 44 | winnipeg renters insurance | 3.95 | 70 |
| 45 | professional liability insurance | 5.17 | 50 |
| 46 | commercial insurance winnipeg | 12.42 | 20 |
| 47 | travel insurance manitoba | 2.48 | 90 |
| 48 | landlord insurance | 9.65 | 20 |
| 49 | homeowners insurance | 6.33 | 30 |
| 50 | property insurance | 5.97 | 30 |
| 51 | errors and omissions insurance | 5.8 | 30 |
| 52 | car insurance quote | 3.1 | 50 |
| 53 | house insurance near me | 3.85 | 40 |
| 54 | general liability insurance small business | 14.77 | 10 |
| 55 | home insurance quote manitoba | 7.09 | 20 |
| 56 | house insurance quote manitoba | 7.09 | 20 |
| 57 | commercial insurance broker | 7.02 | 20 |
| 58 | liability insurance for contractors | 12.57 | 10 |
| 59 | condo insurance winnipeg | 2.44 | 50 |
| 60 | commercial general liability insurance | 4.05 | 30 |
| 61 | rental car insurance | 1.63 | 70 |
| 62 | general liability insurance | 5.53 | 20 |
| 63 | contents insurance | 4.43 | 20 |
| 64 | liability insurance coverage | 3.98 | 20 |
| 65 | sgi home insurance | 3.2 | 20 |
| 66 | sgi house insurance | 3.2 | 20 |
| 67 | insurance travel | 5.91 | 10 |
| 68 | business insurance canada | 5.87 | 10 |
| 69 | commercial vehicle insurance | 5.54 | 10 |
| 70 | auto insurance quote | 2.5 | 20 |
| 71 | auto insurance quotes | 2.5 | 20 |
| 72 | comprehensive insurance | 1.54 | 30 |
| 73 | third party car insurance | 2.86 | 10 |
| 74 | car insurance online | 2.59 | 10 |
| 75 | online car insurance | 2.59 | 10 |
Analysis
Keyword Split
Auto Insurance Keywords: Auto insurance keywords are prevalent, accounting for about 15 of the 75 keywords. High-volume terms include “car insurance” (720 searches), “car insurance Winnipeg” (1,000 searches), and “auto insurance Winnipeg” (1,000 searches). Region-specific terms like “car insurance Manitoba” and “auto insurance near me” emphasize the importance of local SEO efforts in Manitoba.
Home Insurance Keywords: Home insurance keywords are significant, with approximately 20 keywords related to home insurance. Key terms include “home insurance Winnipeg” (880 searches), “house insurance Winnipeg” (880 searches), and “home insurance quote” (110 searches). This reflects a strong consumer interest in home insurance within the province.
Commercial Insurance Keywords: Commercial insurance-related keywords make up about 15 of the top 75 keywords. Important terms such as “business insurance” (90 searches), “commercial insurance” (50 searches), and “liability insurance” (90 searches) highlight the demand for commercial insurance solutions among Manitoba businesses.
Geographic Insights
Most Featured City: Winnipeg is the most frequently mentioned city in the top 75 keywords. Notable keywords include “home insurance Winnipeg” (880 searches), “car insurance Winnipeg” (1,000 searches), and “tenant insurance Winnipeg” (590 searches). This indicates Winnipeg as a major hub for insurance-related searches in Manitoba.
Province Focus: Specific mentions of “Manitoba” in keywords like “home insurance Manitoba” (210 searches), “car insurance Manitoba” (210 searches), and “business insurance Manitoba” (50 searches) underscore the importance of targeting local SEO efforts to Manitoba residents.
How to Use This Information
Understand which keywords to target and track would be the first step for understanding how you rank for these keywords. Find out who’s ranking for these keywords here
Insurance SEO SEM
We specialize in SEO, SEM, lead generation and digital marketing for the insurance industry. With a decade of experience, we can help you with audits, SEO, Paid ad campaigns and more. Reach out to find out how we can work together.
