The Top 100 Insurance SEO Keywords in Colorado

Introduction

Insurance SEO is highly competitive in Colorado – agencies and brokers must strategically target the right keywords to reach potential clients effectively. This guide highlights the top 100 insurance-related keywords in Colorado, focusing on auto, property, commercial, and health insurance keywords that can drive qualified leads, calls and clients for your business. Understanding these high-value keywords will help you optimize your SEO and PPC campaigns, positioning your agency prominently in search results.

Methodology

To compile this list, we utilized data from SEMrush to analyze the monthly search volumes and cost per click (CPC) of insurance keywords. The keywords are ranked by keyword value, which is determined by multiplying the search volume by the CPC.

Rank	Keyword	Tag	Volume	CPC (USD)
1	car insurance	auto	16400	78.69
2	car insurance quotes	auto	11800	93.86
3	auto insurance	auto	9500	91.93
4	cheap car insurance	auto	11500	68.05
5	car insurance companies	auto	5100	65.79
6	auto insurance quote	auto	2800	98.3
7	cheap auto insurance	auto	3400	71.92
8	car insurance near me	auto	5000	48.4
9	renters insurance	property	5500	37.28
10	insurance companies	business	3300	56.87
11	auto insurance companies	auto	2200	75.96
12	auto insurance near me	auto	3300	49.91
13	homeowners insurance	property	2100	60.3
14	best car insurance	auto	1800	66.9
15	sr22 insurance	auto	5500	20.41
16	home insurance	property	2100	50.54
17	car insurance colorado springs	auto	1300	79.22
18	auto insurance colorado springs	auto	1300	79.22
19	home insurance quotes	property	1700	58.66
20	best car insurance companies	auto	1600	57.99
21	best auto insurance companies	auto	1600	57.99
22	insurance near me	business	2400	38.29
23	full coverage car insurance	auto	1400	59.59
24	car insurance denver	auto	1100	73.49
25	auto insurance denver	auto	1100	73.49
26	usaa insurance	business	5300	11.12
27	usaa car insurance	auto	2400	24.35
28	aaa insurance	business	3300	17.07
29	motorcycle insurance	auto	910	56.75
30	cheap car insurance quotes	auto	740	69.18
31	aaa auto insurance	auto	2100	23.82
32	compare car insurance	auto	590	83.19
33	cheapest car insurance denver	auto	760	61.05
34	cheap auto insurance denver	auto	760	61.05
35	geico car insurance	auto	2000	19.99
36	affordable car insurance	auto	470	83.23
37	cheap full coverage insurance	auto	630	61.06
38	small business insurance	business	650	51.67
39	best insurance companies	business	580	57.09
40	cheapest car insurance colorado springs	auto	500	66.07
41	cheap auto insurance colorado springs	auto	500	66.07
42	commercial auto insurance	auto	540	56.83
43	best auto insurance	auto	400	71.96
44	state farm car insurance	auto	1300	21.14
45	commercial vehicle insurance	auto	560	48.48
46	insurance companies near me	business	820	32.78
47	state farm renters insurance	property	1300	20.34
48	aaa insurance quote	business	740	35.63
49	aaa car insurance	auto	1000	25.94
50	best home insurance companies	property	660	36.43
51	car insurance quotes colorado springs	auto	270	85.46
52	auto insurance quotes colorado springs	auto	270	85.46
53	cheap home insurance	property	560	40.56
54	cheap renters insurance	property	840	26.58
55	home owner insurance	property	400	55.13
56	rv insurance	auto	520	41.62
57	cheap insurance near me	Commercial	580	35.6
58	general liability insurance	business	460	44.15
59	life insurance companies	Health	840	23.5
60	insurance colorado springs	Commercial	300	65.72
61	insurance policy	auto	510	38.5
62	liberty mutual car insurance	auto	1200	14.95
63	allstate auto insurance	auto	220	80.98
64	state farm quote	business	830	21.31
65	insurance companies denver	Commercial	390	44.07
66	cheapest homeowners insurance	Property	350	48.66
67	car insurance online	auto	220	69.84
68	comprehensive car insurance	auto	440	34.5
69	car insurance policy	auto	210	71.07
70	affordable insurance	Commercial	280	48.55
71	house insurance	property	370	36.21
72	cheap insurance quotes	auto	210	63.26
73	state farm auto insurance	auto	580	22.5
74	progressive insurance quote	business	770	16.83
75	insurance companies colorado springs	Commercial	230	53.5
76	boat insurance	auto	220	54.45
77	insurance denver	Commercial	230	49.91
78	best life insurance companies	Commercial	500	22.46
79	gap insurance	auto	1200	8.6
80	geico auto insurance quote	auto	470	21.38
81	state farm home insurance	property	480	20.76
82	cheap insurance companies	Commercial	130	66.14
83	landlord insurance	property	330	23.98
84	progressive auto insurance quote	auto	400	19.72
85	classic car insurance	auto	420	17.57
86	aaa home insurance	property	450	16.25
87	insurance quotes online	Commercial	110	64.72
88	renters insurance colorado springs	Property	200	29.9
89	renters insurance denver	Property	180	30.69
90	aetna dental	health	850	4.9
91	best whole life insurance	Commercial	170	23.48
92	temporary car insurance	auto	230	14.36
93	denver health insurance	Health	560	5.55
94	business insurance colorado springs	Commercial	60	51.58
95	family health insurance	health	250	9.4
96	bike insurance	auto	130	17.94
97	landlord insurance quote	property	60	33
98	commercial car insurance	auto	40	34.13
99	aetna dental providers	health	150	8.26
100	motor insurance	auto	20	55.66

Analysis

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1. High-Value Keywords

The highest-value keywords are calculated by combining search volume and CPC (Cost Per Click), representing the most competitive and lucrative opportunities for SEO and SEM campaigns:

• “Car insurance”: The top keyword with 16,400 searches and a CPC of $78.69. It is the highest-value keyword in Colorado, reflecting its dominance in consumer searches.
• “Car insurance quotes”: Second in value, with 11,800 searches and a CPC of $93.86, indicating strong competition among providers for high-intent users.
• “Auto insurance”: Third place with 9,500 searches and a CPC of $91.93, maintaining a high competitive threshold.

2. Keyword Segmentation by Tag

• Auto Insurance (Dominant Segment):
  • Auto insurance dominates with the largest volume of high-value keywords. Keywords like “cheap car insurance” (11,500 searches, $68.05 CPC) and “auto insurance quote” (2,800 searches, $98.30 CPC) highlight the strong consumer demand.
  • Location-specific keywords such as “car insurance Denver” (1,100 searches, $73.49 CPC) and “car insurance Colorado Springs” (1,300 searches, $79.22 CPC) are highly competitive for regional providers.
• Property Insurance:
  • Keywords like “renters insurance” (5,500 searches, $37.28 CPC) and “homeowners insurance” (2,100 searches, $60.30 CPC) represent lower CPCs compared to auto insurance but steady demand.
  • Location-specific variations, such as “renters insurance Denver” (180 searches, $30.69 CPC), present opportunities for local targeting.
• Business Insurance:
  • Keywords such as “insurance companies” (3,300 searches, $56.87 CPC) and “small business insurance” (650 searches, $51.67 CPC) reflect a smaller but valuable niche in Colorado.

3. Localized Opportunities

• Denver:
  • Keywords like “car insurance Denver” (1,100 searches, $73.49 CPC) and “insurance companies Denver” (390 searches, $44.07 CPC) demonstrate strong regional demand.
• Colorado Springs:
  • Keywords such as “car insurance Colorado Springs” (1,300 searches, $79.22 CPC) and “renters insurance Colorado Springs” (200 searches, $29.90 CPC) highlight a growing opportunity for localized campaigns.

4. Long-Tail Keywords

• High-Intent Keywords:
  • “Cheap car insurance quotes” (740 searches, $69.18 CPC) and “affordable car insurance” (470 searches, $83.23 CPC) demonstrate strong intent with moderate competition.
• Specialized Needs:
  • Keywords like “temporary car insurance” (230 searches, $14.36 CPC) and “classic car insurance” (420 searches, $17.57 CPC) cater to niche markets and can drive highly qualified leads.

5. Emerging and Niche Opportunities

• Business and Commercial Insurance:
  • Keywords like “commercial auto insurance” (540 searches, $56.83 CPC) and “general liability insurance” (460 searches, $44.15 CPC) highlight opportunities to target businesses.
• Health and Life Insurance:
  • Keywords such as “family health insurance” (250 searches, $9.40 CPC) and “best whole life insurance” (170 searches, $23.48 CPC) have relatively low CPCs, making them cost-effective targets for campaigns.

6. Competitive Insights

• High-Competition Keywords:
  • Keywords with CPCs above $80, such as “car insurance quotes”, “auto insurance quote”, and “compare car insurance”, indicate areas with high advertiser interest and ROI potential.
• Moderate Competition:
  • Keywords like “car insurance near me” (5,000 searches, $48.40 CPC) and “home insurance” (2,100 searches, $50.54 CPC) provide a balance of volume and competition.

7. Recommendations

Target long-tail, high-intent keywords like “cheap car insurance quotes” and “affordable car insurance” for cost-effective conversions.le insurance keywords, agencies can build a strong online presence, attract quality leads, and enhance their SEO and PPC performance in this competitive market.

Focus on High-Value Keywords:

Prioritize “car insurance”, “auto insurance”, and their regional variations in Denver and Colorado Springs for both SEO and PPC strategies.

Leverage Localized Campaigns:

Develop content tailored to Colorado cities to target location-specific searches and capture underserved markets.

Expand into Niche Segments:

Explore opportunities in commercial insurance and property insurance to diversify campaigns and attract high-intent users in these segments.

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How to use this information

Understanding which insurance keywords are the most valuable can help you:

• Optimize Your Content: Focus on creating high-quality content that targets these high-value keywords to improve your search engine rankings. Ensure that your content is informative, engaging, and relevant to what users are searching for.
• Allocate Advertising Budget: Prioritize your ad spend on these keywords to attract more qualified leads and maximize your return on investment. This ensures that your advertising efforts are directed towards terms with clear intent and high value.
• Competitive Analysis: Benchmark your performance against competitors targeting the same keywords and adjust your strategy accordingly. This can help you identify gaps and opportunities in your SEO and marketing efforts.
• Enhance User Experience: Make sure your website is user-friendly and provides a seamless experience. Fast loading times, easy navigation, and mobile optimization are crucial factors that can influence user engagement and conversion rates.

Targeting high-value P&C insurance keywords can significantly enhance your SEO and PPC strategies, driving more relevant traffic and potential clients to your website. By focusing on these top 50 keywords, you can improve your online visibility and stay ahead in the competitive insurance market. Remember, being on the first page of search results is critical for capturing the majority of clicks and converting potential clients. You can track your rankings for these keywords in your own city or province by using tools like SEMrush. 

Questions? Comments?

Let us know if you have any questions about the keywords here.