Introduction
This list focuses exclusively on websites that rank on the first page on Google for the 65 most valuable P&C keywords in Nova Scotia. Since the rankings can vary for each website based on city or province, these results differ from our national report on the websites ranking for the top 50 keywords across Canada.
Methodology
To compile this list, we used data from SEMrush, a leading SEO tool. We analyzed the search visibility of websites ranking for the top 65 P&C insurance keywords in Nova Scotia. Only websites with at least one keyword in the top 10 were included. The visibility percentage indicates how strong a website’s rankings are for the given keywords and is tied to the location. We also considered the number of keywords in the top 10 and the average position of these rankings.
Why This is Important
Ranking in the top 10 for these keywords helps insurance brokers and companies reach a highly targeted audience actively searching for insurance solutions. Increased brand visibility through high search rankings not only drives traffic, calls and brand visits but also reinforces brand recognition and trust among potential clients.
Top 20 Websites by Search Visibility for P&C Insurance Keywords in Nova Scotia
Highlights
- TD Insurance leads with 45.46% visibility, ranking for 52 keywords and maintaining an average position of 22.1.
- Co-operators follows with 15.19% visibility, ranking for 34 keywords and an average position of 50.1.
- Intact shows strong performance with 13.39% visibility and 38 keywords, maintaining an average position of 44.3.
- RBC Insurance and Sonnet also demonstrate significant visibility at 10.75% and 8.65%, respectively, with RBC Insurance ranking for 34 keywords and Sonnet for 21.
- Zensurance rounds out the top performers with 7.90% visibility, ranking for 17 keywords and an average position of 74.7.
| No. | URL | Visibility | Keywords in top 10 | Average position |
| 1 | tdinsurance.com | 45.46% | 52 | 22.1 |
| 2 | cooperators.ca | 15.19% | 34 | 50.1 |
| 3 | intact.ca | 13.39% | 38 | 44.3 |
| 4 | rbcinsurance.com | 10.75% | 34 | 50.3 |
| 5 | sonnet.ca | 8.65% | 21 | 69.5 |
| 6 | zensurance.com | 7.90% | 17 | 74.7 |
| 7 | lowestrates.ca | 5.59% | 13 | 81.1 |
| 8 | pcinsurance.ca | 5.19% | 15 | 78.1 |
| 9 | westlandinsurance.ca | 3.99% | 11 | 84.0 |
| 10 | ratehub.ca | 3.66% | 19 | 72.9 |
| 11 | belairdirect.com | 2.86% | 15 | 78.5 |
| 12 | icbc.com | 2.81% | 7 | 89.9 |
| 13 | surex.com | 2.71% | 7 | 89.9 |
| 14 | easycover.ca | 2.68% | 6 | 91.3 |
| 15 | cheepinsurance.ca | 2.62% | 4 | 94.1 |
| 16 | brokerlink.ca | 2.58% | 15 | 78.7 |
| 17 | allstate.ca | 2.54% | 16 | 77.3 |
| 18 | hubinternational.com | 2.36% | 4 | 94.1 |
| 19 | scotiainsurance.com | 2.21% | 14 | 80.1 |
| 20 | allstate.com | 1.90% | 5 | 92.6 |
Breakdown by Line Of Business
The websites ranking in the top 10 for Auto Insurance keywords in Nova Scotia
- TD Insurance dominates the car insurance keyword rankings with a visibility level of 46.19%, ranking for 23 keywords and maintaining an impressive average position of 7.2.
- Co-operators holds a significant presence with 19.56% visibility, ranking for 13 keywords.
- Lowestrates.ca and Sonnet both show strong performance, with visibility levels of 14.79% and 13.63%, respectively.
- RBC Insurance also stands out, achieving a visibility level of 10.28% across 15 keywords and an average position of 41.0.
| No. | URL | Visibility | Keywords in top 10 | Average position |
| 1 | tdinsurance.com | 46.19% | 23 | 7.2 |
| 2 | cooperators.ca | 19.56% | 13 | 47.8 |
| 3 | lowestrates.ca | 14.79% | 12 | 52.7 |
| 4 | sonnet.ca | 13.63% | 10 | 60.3 |
| 5 | rbcinsurance.com | 10.28% | 15 | 41.0 |
| 6 | intact.ca | 7.99% | 11 | 56.5 |
| 7 | pcinsurance.ca | 6.56% | 9 | 64.5 |
| 8 | icbc.com | 6.38% | 5 | 80.3 |
| 9 | belairdirect.com | 5.11% | 9 | 64.9 |
| 10 | ratehub.ca | 3.66% | 8 | 69.3 |
| 11 | scotiainsurance.com | 3.65% | 7 | 72.8 |
| 12 | munninsurance.com | 3.11% | 5 | 80.4 |
| 13 | rates.ca | 3.02% | 5 | 80.5 |
| 14 | allstate.ca | 2.55% | 5 | 80.6 |
| 15 | caasco.com | 2.52% | 5 | 80.6 |
| 16 | brokerlink.ca | 2.37% | 5 | 80.7 |
| 17 | desjardins.com | 1.93% | 6 | 77.3 |
| 18 | allianztravelinsurance.com | 1.43% | 1 | 95.9 |
| 19 | johnson.ca | 1.40% | 2 | 92.1 |
| 20 | thinkinsure.ca | 1.39% | 3 | 88.4 |
The websites ranking in the top 10 for Home Insurance keywords in Nova Scotia
- TD Insurance leads the home insurance keyword rankings with a visibility level of 53.75%, ranking for 14 keywords and achieving an average position of 23.7.
- RBC Insurance is also strong, with a visibility level of 21.28%, ranking for 13 keywords and holding an average position of 30.4.
- Co-operators and Intact show significant presence with visibility levels of 13.89% and 10.71%, respectively.
- PC Insurance and Ratehub.ca both have notable visibility, with PC Insurance at 10.01% and Ratehub.ca at 7.68%.
| No. | URL | Visibility | Keywords in top 10 | Average position |
| 1 | tdinsurance.com | 53.75% | 14 | 23.7 |
| 2 | rbcinsurance.com | 21.28% | 13 | 30.4 |
| 3 | cooperators.ca | 13.89% | 10 | 47.3 |
| 4 | intact.ca | 10.71% | 12 | 37.2 |
| 5 | pcinsurance.ca | 10.01% | 6 | 68.3 |
| 6 | surex.com | 8.39% | 4 | 78.8 |
| 7 | ratehub.ca | 7.68% | 9 | 53.1 |
| 8 | cheepinsurance.ca | 7.54% | 3 | 84.0 |
| 9 | sonnet.ca | 7.04% | 9 | 53.2 |
| 10 | westlandinsurance.ca | 5.48% | 5 | 73.6 |
| 11 | allstate.ca | 3.91% | 7 | 64.3 |
| 12 | squareone.ca | 3.19% | 3 | 84.2 |
| 13 | scotiainsurance.com | 3.13% | 7 | 64.4 |
| 14 | duuo.ca | 3.11% | 2 | 89.2 |
| 15 | belairdirect.com | 2.59% | 5 | 74.5 |
| 16 | brokerlink.ca | 2.58% | 3 | 84.6 |
| 17 | apollocover.com | 2.09% | 3 | 84.4 |
| 18 | cluettinsurance.ca | 1.91% | 1 | 94.6 |
| 19 | aviva.ca | 1.74% | 2 | 89.6 |
| 20 | eisenhauerinsurance.ca | 1.56% | 2 | 89.5 |
The websites ranking in the top 10 for Commercial Insurance keywords in Nova Scotia
- TD Insurance leads the business insurance keyword rankings with a visibility level of 34.82%, ranking for 11 keywords and achieving an average position of 33.3.
- Intact Insurance follows closely with a visibility level of 30.63%, ranking for 15 keywords and achieving an impressive average position of 9.8.
- Zensurance also shows strong performance, with a visibility level of 28.88% and an average position of 9.2 for 15 keywords.
- Co-operators and Easycover have notable visibility levels of 15.32% and 10.87%, respectively.
- Trushield Insurance and BrokerLink also feature prominently, with visibility levels of 6.18% and 3.79%, respectively.
| No. | URL | Visibility | Keywords in top 10 | Average position |
| 1 | tdinsurance.com | 34.82% | 11 | 33.3 |
| 2 | intact.ca | 30.63% | 15 | 9.8 |
| 3 | zensurance.com | 28.88% | 15 | 9.2 |
| 4 | cooperators.ca | 15.32% | 9 | 46.4 |
| 5 | easycover.ca | 10.87% | 6 | 64.6 |
| 6 | hubinternational.com | 9.58% | 4 | 76.0 |
| 7 | trushieldinsurance.ca | 6.18% | 7 | 59.1 |
| 8 | brokerlink.ca | 3.79% | 7 | 59.9 |
| 9 | westlandinsurance.ca | 3.13% | 4 | 76.7 |
| 10 | aig.ca | 2.66% | 3 | 82.4 |
| 11 | ratehub.ca | 2.52% | 2 | 88.3 |
| 12 | bflcanada.ca | 2.23% | 2 | 88.2 |
| 13 | beneva.ca | 2.16% | 3 | 82.6 |
| 14 | aon.com | 1.96% | 2 | 88.3 |
| 15 | allstate.ca | 1.72% | 3 | 82.8 |
| 16 | aamunro.com | 1.65% | 2 | 88.3 |
| 17 | chubb.com | 1.41% | 2 | 88.3 |
| 18 | alignedinsurance.com | 1.36% | 2 | 88.3 |
| 19 | aviva.ca | 1.36% | 1 | 94.0 |
| 20 | apollocover.com | 1.30% | 2 | 88.4 |
How to Use This Information
- SEO Strategy Optimization: Focus on the top-ranking competitors to understand their SEO strategies and identify areas for improvement in your own approach.
- Keyword Targeting: Prioritize the high-value keywords that competitors are ranking for and develop content that targets these terms.
- Competitive Benchmarking: Compare your website’s visibility and rankings with top performers to gauge your competitive standing and identify growth opportunities.
Insurance SEO SEM
We specialize in SEO, SEM, lead generation, and digital marketing for the insurance industry. With a decade of experience, we can help you with audits, SEO, paid ad campaigns, and more. Reach out to find out how we can work together.
