As of 24 Oct 2024
Introduction
We previously published a blog post showing the top 50 insurance websites that rank for the top 50 keywords in Canada.
This analysis looks at how domain authority correlates with rank, visibility, average position, and keywords in the top 10 for insurance websites, with insights for each ranking group.
1. Domain Authority and Rank
- Top 10 Websites: -0.59
- A moderate negative correlation (-0.59) indicates that higher domain authority is significantly related to better rankings (lower numerical rank) for top 10 websites. This suggests that domain authority is a strong influence on ranking within this tier, helping these sites secure top positions.
- Top 20 Websites: -0.25
- The weaker negative correlation (-0.25) in the top 20 shows that domain authority plays a less important role for these rankings compared to the top 10. Websites in this range may need to rely more on other factors, such as content quality and keyword optimization, to improve their ranks.
- Top 50 Websites: -0.38
- With a moderate negative correlation (-0.38) in the top 50, domain authority still affects ranking but not as strongly as in the top 10. Improving domain authority can help, but it’s likely that a mix of factors contributes to ranking performance in this broader group.
2. Domain Authority and Visibility
- Top 10 Websites: 0.45
- A moderate positive correlation (0.45) between domain authority and visibility indicates that higher domain authority is associated with greater visibility in the top 10. This suggests that domain authority not only helps with rank but also enhances the overall visibility of top-tier sites.
- Top 20 Websites: 0.36
- In the top 20, a positive correlation (0.36) shows that higher domain authority is still beneficial to visibility, though the relationship is slightly weaker than in the top 10. This may suggest that visibility in this range depends on a combination of domain authority and other factors.
- Top 50 Websites: 0.28
- The positive correlation (0.28) for the top 50 websites suggests that domain authority contributes to visibility but not as strongly. Websites in this range may benefit more from targeted keyword optimization and content depth to boost visibility alongside domain authority.
3. Domain Authority and Average Position
- Top 10 Websites: -0.47
- A moderate negative correlation (-0.47) indicates that higher domain authority is linked with a better (lower) average position in the top 10 websites. This implies that sites with higher authority are better positioned in average rankings, maintaining closer proximity to the top ranks.
- Top 20 Websites: -0.19
- In the top 20, the negative correlation (-0.19) is weaker, suggesting that domain authority has a smaller effect on average position at this level. Here, other ranking factors may have more impact on the average position.
- Top 50 Websites: -0.33
- The moderate negative correlation (-0.33) for the top 50 websites shows that domain authority is still beneficial for improving average position, though it’s less influential than for the top 10. Websites in this broader range might improve their average position through content and on-page optimization.
4. Domain Authority and Keywords in the Top 10
- Top 10 Websites: 0.18
- A weak positive correlation (0.18) suggests that higher domain authority has a minor relationship with the number of keywords in the top 10 for these websites. This indicates that, while domain authority contributes to ranking some keywords highly, it may not be the primary factor for keyword distribution in top positions.
- Top 20 Websites: 0.47
- In the top 20, a moderate positive correlation (0.47) suggests that domain authority helps more significantly in getting keywords into the top 10, boosting keyword reach and visibility within this tier.
- Top 50 Websites: -0.33
- For the top 50 websites, the moderate negative correlation (-0.33) shows that higher domain authority helps improve keyword rankings across the board, making it beneficial for insurance websites aiming to increase their number of top 10 keywords.
Key Insights from Domain Authority Correlations
- Domain Authority Has the Strongest Impact on Rank in the Top 10:
- The moderate negative correlation (-0.59) between domain authority and rank in the top 10 shows that domain authority is especially important for securing top rankings. Higher authority websites benefit from better (lower) rankings, helping them maintain competitive positions.
- In the top 20 (-0.25) and top 50 (-0.38), domain authority’s effect on rank weakens, highlighting that other factors contribute more significantly to rankings at these levels.
- Visibility is Influenced by Domain Authority Across All Tiers:
- A positive correlation with visibility (0.45 in the top 10, 0.36 in the top 20, and 0.28 in the top 50) shows that higher domain authority generally improves visibility, but the strength of this relationship diminishes as rankings broaden.
- Insurance websites aiming for maximum visibility should build authority but also optimize other visibility-enhancing factors, like featured snippets and high-value keywords.
- Average Position Benefits Moderately from Higher Domain Authority:
- A moderate negative correlation between domain authority and average position across all tiers indicates that domain authority helps improve average rankings. This effect is strongest in the top 10 (-0.47) and remains relevant in the top 50 (-0.33), suggesting that increasing authority can still lead to rank improvements across broader ranges.
- Keywords in the Top 10 Benefit Somewhat from Domain Authority:
- Domain authority has a limited positive effect on the number of keywords in the top 10 in the top 10 group (0.18) but becomes more impactful in the top 20 (0.47). In the top 50, it has a moderate negative correlation (-0.33), indicating that increasing domain authority can help websites improve their keyword reach in top positions.
Strategic Takeaways
- Top 10 Websites: Focus on strengthening domain authority further, as it has the greatest impact on maintaining top ranks, visibility, and average position. This could include backlink strategies, content authority, and topical relevance.
- Top 20 Websites: Domain authority is still important but less dominant, so focus on increasing keywords in the top 10 and improving average position through on-page SEO, content depth, and engagement-focused strategies.
- Top 50 Websites: While domain authority remains beneficial, additional strategies like local SEO, content diversification, and improved user experience may be more impactful. Focus on building authority while optimizing for keywords that can improve visibility.
By tailoring your SEO strategy to maximize domain authority’s influence across these metrics, insurance websites can strengthen their competitive edge across various ranking tiers.
Top 50 Websites by Search Visibility for P&C Insurance Keywords
Do the rankings change when we look at specific lines of businesses like auto or commercial? Yes it does.
How to Use This Information
Understanding which websites dominate the rankings for valuable P&C insurance keywords can help you with:
- Competitive Benchmarking: Compare your website’s visibility and ranking with those of top-performing competitors to identify areas for improvement.
- SEO Strategy Optimization: Focus on the strategies and content types that successful competitors are using to achieve high visibility.
- Content Planning: Develop high-quality content that targets high-value keywords and addresses the needs and queries of your target audience.
Monitoring which websites are ranking for the most valuable P&C insurance keywords can provide critical insights for refining your SEO strategy. By focusing on these top-ranking websites, you can learn from their successes and improve your own online visibility and traffic. Remember, being on the first page of search results is critical for capturing the majority of clicks and converting potential clients.
We specialize in SEO, SEM, lead generation and digital marketing for the insurance industry. With a decade of experience, we can help you get in the list above. Contact us today to learn more about how we can help you.
