Introduction
In the highly competitive insurance industry, understanding the most valuable keywords can significantly impact your marketing strategy and online visibility. Our comprehensive analysis of the top 50 Property and Casualty (P&C) insurance keywords in Canada reveals the search terms that attract the most consumer attention. This list is essential for insurance brokers and companies aiming to optimize their SEO efforts and enhance their digital presence.
Methodology
To compile this list, we utilized data from SEMrush, a renowned SEO tool, to analyze the monthly search volumes and cost per click (CPC) of P&C insurance-related keywords. We focused on terms that exclude niche keywords or public auto-related searches. The keywords are ranked by keyword value, which is determined by multiplying the search volume by the CPC.
| No. | Keyword | CPC | Search Volume |
| 1 | car insurance | 9.87 | 40500 |
| 2 | car insurance quote | 13.36 | 22200 |
| 3 | insurance for tenants | 11.4 | 22200 |
| 4 | tenant insurance | 11.4 | 22200 |
| 5 | auto insurance | 10.73 | 18100 |
| 6 | home insurance | 14.52 | 12100 |
| 7 | insurance on home | 14.52 | 12100 |
| 8 | auto insurance ontario | 13.38 | 12100 |
| 9 | car insurance ontario | 13.38 | 12100 |
| 10 | travel insurance | 3.33 | 33100 |
| 11 | insurance near me | 3.76 | 27100 |
| 12 | home insurance quote | 15.04 | 5400 |
| 13 | house insurance quote | 15.04 | 5400 |
| 14 | auto insurance quote ontario | 14.84 | 5400 |
| 15 | car insurance quote ontario | 14.84 | 5400 |
| 16 | business insurance | 17.95 | 4400 |
| 17 | auto insurance quote | 14.44 | 5400 |
| 18 | travel insurance canada | 3.12 | 22200 |
| 19 | renters insurance toronto | 17.64 | 2900 |
| 20 | tenant insurance toronto | 17.64 | 2900 |
| 21 | renters insurance ontario | 14.18 | 3600 |
| 22 | bc home insurance | 13.42 | 3600 |
| 23 | bc house insurance | 13.42 | 3600 |
| 24 | home insurance bc | 13.42 | 3600 |
| 25 | house insurance bc | 13.42 | 3600 |
| 26 | car insurance toronto | 11.93 | 3600 |
| 27 | house insurance | 11.86 | 3600 |
| 28 | car insurance near me | 3.65 | 9900 |
| 29 | commercial insurance | 14.27 | 2400 |
| 30 | business insurance ontario | 21.35 | 1600 |
| 31 | ontario business insurance | 21.35 | 1600 |
| 32 | home insurance ontario | 13.58 | 2400 |
| 33 | house insurance ontario | 13.58 | 2400 |
| 34 | auto insurance quote online | 11.16 | 2900 |
| 35 | alberta auto insurance | 3.86 | 8100 |
| 36 | alberta car insurance | 3.86 | 8100 |
| 37 | auto insurance alberta | 3.86 | 8100 |
| 38 | car insurance alberta | 3.86 | 8100 |
| 39 | home insurance calgary | 12.32 | 2400 |
| 40 | auto insurance near me | 4.47 | 6600 |
| 41 | renters insurance bc | 12.1 | 2400 |
| 42 | liability insurance | 7.97 | 3600 |
| 43 | auto insurance toronto | 11.93 | 2400 |
| 44 | auto insurance calgary | 3.28 | 8100 |
| 45 | calgary auto insurance | 3.28 | 8100 |
| 46 | calgary car insurance | 3.28 | 8100 |
| 47 | car insurance calgary | 3.28 | 8100 |
| 48 | small business insurance | 18.29 | 1300 |
| 49 | auto insurance quote toronto | 12.32 | 1900 |
| 50 | car insurance edmonton | 3.48 | 6600 |
Breakdown
Out of the top 50 keywords, 16 were commercial insurance keywords, 15 were auto insurance and 16 were home insurance keywords, with 2 travel and one ‘near me’ keyword.
The most expensive keyword in the top 50 is “business insurance ontario” at $21.35 per click and the cheapest keyword in the top 50 is ”travel insurance canada”, costing $3.12.
From the list, we can see that keywords related to car insurance dominate the top spots, reflecting the high demand and competition in this sector. Other notable high-value keywords include tenant insurance, home insurance, and business insurance, which also play crucial roles in the P&C insurance market.
Analysis
By appearing in front of consumers when they are searching for auto, home or commercial insurance, you’re able to reach consumers when they are in the market for insurance, not to mention the value to your brand when you’re on the first page of Google. This makes SEO critical for insurance brokers and companies aiming to sell insurance products.
How to use this information
Understanding which P&C insurance keywords are the most valuable can help you:
- Optimize Your Content: Focus on creating high-quality content that targets these high-value keywords to improve your search engine rankings. Ensure that your content is informative, engaging, and relevant to what users are searching for.
- Allocate Advertising Budget: Prioritize your ad spend on these keywords to attract more qualified leads and maximize your return on investment. This ensures that your advertising efforts are directed towards terms with clear intent and high value.
- Competitive Analysis: Benchmark your performance against competitors targeting the same keywords and adjust your strategy accordingly. This can help you identify gaps and opportunities in your SEO and marketing efforts.
- Enhance User Experience: Make sure your website is user-friendly and provides a seamless experience. Fast loading times, easy navigation, and mobile optimization are crucial factors that can influence user engagement and conversion rates.
Targeting high-value P&C insurance keywords can significantly enhance your SEO and PPC strategies, driving more relevant traffic and potential clients to your website. By focusing on these top 50 keywords, you can improve your online visibility and stay ahead in the competitive insurance market. Remember, being on the first page of search results is critical for capturing the majority of clicks and converting potential clients. You can track your rankings for these keywords in your own city or province by using tools like SEMrush.
Who ranks for the top 50 P&C insurance keywords in Canada?
Check out our post here about the insurance brands that are ranking in the top 10 for these 50 keywords.
Questions? Comments?
Let us know if you have any questions about the keywords here.
