Top 40 Insurance Brands Dominating Google Searches in the USA
Using a brand’s monthly search volume allows us to quantify its share of branded search clicks in the USA and assess its relative search demand compared to other brands. Our list of the top 30 most Googled insurance brands in the USA showcases the companies that excel in generating online demand and brand awareness. Learn how these industry leaders are capturing the attention of Canadians and distinguishing themselves in a competitive market.
Methodology
To compile this list, we used data from SEMrush. We analyzed the search volumes for various insurance brands to identify the most searched brands in the USA. This list focuses on brand name searches, reflecting both brand awareness and consumer interest. We excluded results that had a product in it, like employment, group, travel or life insurance.
Top 40 Most Googled By Monthly Brand Searches
| Type | Keyword | Volume |
| 1 | progressive insurance | 823000 |
| 2 | farmers insurance | 550000 |
| 3 | nationwide insurance | 301000 |
| 4 | geico insurance | 301000 |
| 5 | erie insurance | 301000 |
| 6 | state farm insurance | 301000 |
| 7 | travelers insurance | 301000 |
| 8 | aaa insurance | 246000 |
| 9 | allstate insurance | 201000 |
| 10 | american family insurance | 201000 |
| 11 | usaa insurance | 165000 |
| 12 | freeway insurance | 165000 |
| 13 | national general insurance | 165000 |
| 14 | direct auto insurance | 135000 |
| 15 | nationwide pet insurance | 135000 |
| 16 | hartford insurance | 110000 |
| 17 | acceptance insurance | 110000 |
| 18 | mercury insurance | 110000 |
| 19 | delta dental insurance | 110000 |
| 20 | the general insurance | 90500 |
| 21 | geico car insurance | 90500 |
| 22 | root insurance | 90500 |
| 23 | aetna insurance | 90500 |
| 24 | hugo insurance | 90500 |
| 25 | dairyland insurance | 90500 |
| 26 | allianz travel insurance | 90500 |
| 27 | otto insurance | 74000 |
| 28 | nationwide mutual insurance company | 74000 |
| 29 | general insurance | 74000 |
| 30 | the general car insurance | 74000 |
| 31 | aaa auto insurance | 74000 |
| 32 | usaa car insurance | 74000 |
| 33 | marketplace insurance | 74000 |
| 34 | elephant insurance | 74000 |
| 35 | safeco insurance | 74000 |
| 36 | lemonade insurance | 74000 |
| 37 | shelter insurance | 74000 |
| 38 | next insurance | 60500 |
| 39 | fred loya insurance | 60500 |
| 40 | ambetter insurance | 60500 |
Analysis
The data provides insight into the search trends of insurance brands in the USA. Progressive dominates the list, reflecting its strong brand recognition and market leadership in the insurance industry. As one of the largest insurance providers in the country, it’s not surprising that consumers are frequently searching for the company online.
Other major players such as Farmers, Geico, National wide, Erie, Statefarm & Travellers also appear near the top of the list, indicating their competitive presence. These companies are well-known for their aggressive marketing and advertising strategies, which likely contribute to their high search volumes.
It’s interesting to note the presence of more specialized or regional insurers like Liberty Mutual and Nationwide, which shows a diverse range of interests among consumers. These brands, while not as universally known as some of the top companies, still command significant search traffic, likely due to their unique offerings or regional prominence.
Brands like USAA, which primarily serve military members and their families, also rank highly. This highlights the strength of niche markets in the insurance industry. USAA’s reputation for excellent customer service and specialized products likely contributes to its strong online presence.
One point worth noting is the appearance of Insurtech brands such as Lemonade in the ranking. While not as large as the traditional players, these newer, tech-driven companies are attracting significant attention, likely due to their innovative approach to insurance, offering streamlined, digital-first experiences.
Overall, the search data reflects a competitive landscape in the insurance industry, with well-established brands maintaining dominance while niche and newer players carve out significant shares of consumer attention. This provides valuable insights for companies looking to improve their online visibility and compete in an increasingly crowded market.
How to Use This Information
Understanding which insurance brands have the most brand searches can help you:
- Benchmark Your Performance: Compare your brand’s search volume with industry leaders to gauge your brand’s visibility.
- Identify Best Practices: Learn from the top-performing brands to improve your own marketing strategies.
- Targeted Marketing: Focus your marketing efforts on differentiating your brand from the top competitors.
Questions?
You can get the results for your brand using a tool like Keyword planner or SEMrush, among others. Alternatively, reach out to us and we’d be happy to assist.
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