Introduction
This list focuses exclusively on websites that rank in the top 10 for the 70 most valuable P&C keywords in Manitoba. Since the rankings can vary for each website based on city or province, these results differ from our national report on the websites ranking for the top 50 keywords across Canada.
Methodology
To compile this list, we used data from SEMrush, a leading SEO tool. We analyzed the search visibility of websites ranking for the top 70 P&C insurance keywords in Manitoba. Only websites with at least one keyword in the top 10 were included. The visibility percentage indicates how strong a website’s rankings are for the given keywords and is tied to the location. We also considered the number of keywords in the top 10 and the average position of these rankings.
Why This is Important
Ranking in the top 10 for these keywords helps insurance brokers and companies reach a highly targeted audience actively searching for insurance solutions. Increased brand visibility through high search rankings not only drives traffic, calls and brand visits but also reinforces brand recognition and trust among potential clients.
Top 20 Websites by Search Visibility for P&C Insurance Keywords in Manitoba
Highlights
- TD Insurance leads the rankings with a visibility level of 30.88%, securing 39 keywords in the top 10.
- Westland Insurance follows closely with 20.81% visibility and 32 keywords in the top 10, showcasing a strong SEO performance.
- The Co-operators ranks third with 14.61% visibility, appearing in the top 10 for 34 keywords.
- RBC Insurance and Intact Insurance maintain notable positions with visibility levels of 9.82% and 9.38% respectively, ranking for 40 and 33 keywords each.
- Zensurance shows significant presence in the commercial insurance category with 8.38% visibility and 20 keywords in the top 10.
- Manulife appears on this list because it ranks in the top 3 for the biggest travel insurance keywords like “travel insurance”.
| No. | URL | Visibility | Keywords in top 10 | Average position |
| 1 | tdinsurance.com | 30.88% | 39 | 49.3 |
| 2 | westlandinsurance.ca | 20.81% | 32 | 58.6 |
| 3 | cooperators.ca | 14.61% | 34 | 56.9 |
| 4 | rbcinsurance.com | 9.82% | 40 | 49.7 |
| 5 | intact.ca | 9.38% | 33 | 58.1 |
| 6 | zensurance.com | 8.38% | 20 | 74.2 |
| 7 | mpi.mb.ca | 7.89% | 18 | 77.3 |
| 8 | caamanitoba.com | 7.73% | 17 | 78.5 |
| 9 | ratehub.ca | 5.32% | 21 | 73.7 |
| 10 | squareone.ca | 5.09% | 21 | 73.4 |
| 11 | winnipeginsurancebrokers.com | 4.30% | 21 | 73.7 |
| 12 | oneinsurance.ca | 4.19% | 13 | 83.4 |
| 13 | lowestrates.ca | 3.57% | 16 | 79.9 |
| 14 | sonnet.ca | 3.56% | 16 | 79.9 |
| 15 | bluecross.ca | 3.08% | 6 | 92.2 |
| 16 | sgicanada.ca | 2.88% | 4 | 94.9 |
| 17 | hubinternational.com | 2.74% | 14 | 82.4 |
| 18 | easycover.ca | 2.59% | 7 | 91.2 |
| 19 | manulife.ca | 2.57% | 5 | 93.6 |
| 20 | nationwest.ca | 2.02% | 13 | 84.0 |
Breakdown by Line Of Business
The websites ranking in the top 10 for Auto Insurance keywords in Manitoba
Highlights
- MPI (Manitoba Public Insurance) leads with 31.27% visibility, ranking for 11 keywords in the top 10, showing strong presence in the auto insurance category.
- The Co-operators follows closely with 29.82% visibility and 10 keywords in the top 10.TD Insurance ranks third with 28.98% visibility, also with 11 keywords in the top 10, indicating robust SEO performance.
- Lowestrates.ca and RBC Insurance both have significant visibility, 9.26% and 8.23% respectively, each ranking for 10 keywords in the top 10.
- Intact Insurance and Sonnet show competitive presence with visibility levels of 6.95% and 6.54%, ranking for multiple keywords in the top 10.
- ICBC is on the list because it ranks in the top 10 for keywords like “comprehensive insurance”, “third party car insurance” and more.
- AMA and CAASCO are on this list because they rank for keywords like “car insurance quote”, even in Manitoba.
| No. | URL | Visibility | Keywords in top 10 | Average position |
| 1 | mpi.mb.ca | 31.27% | 11 | 37.5 |
| 2 | cooperators.ca | 29.82% | 10 | 43.4 |
| 3 | tdinsurance.com | 28.98% | 11 | 37.5 |
| 4 | lowestrates.ca | 9.26% | 10 | 44.6 |
| 5 | rbcinsurance.com | 8.23% | 10 | 44.6 |
| 6 | intact.ca | 6.95% | 7 | 61.0 |
| 7 | sonnet.ca | 6.54% | 6 | 66.5 |
| 8 | westlandinsurance.ca | 5.27% | 4 | 77.4 |
| 9 | belairdirect.com | 4.35% | 7 | 62.1 |
| 10 | ratehub.ca | 3.23% | 6 | 67.7 |
| 11 | rates.ca | 2.63% | 3 | 83.5 |
| 12 | hubinternational.com | 2.38% | 4 | 78.2 |
| 13 | wawanesa.com | 2.26% | 3 | 83.4 |
| 14 | caasco.com | 2.02% | 4 | 78.5 |
| 15 | icbc.com | 1.89% | 2 | 89.0 |
| 16 | wyattdowling.ca | 1.79% | 3 | 83.6 |
| 17 | caamanitoba.com | 1.76% | 3 | 83.6 |
| 18 | ama.ab.ca | 1.75% | 3 | 83.7 |
| 19 | nationwest.ca | 1.60% | 2 | 88.9 |
| 20 | pcinsurance.ca | 1.55% | 2 | 89.0 |
The websites ranking in the top 10 for Home Insurance keywords in Manitoba
- TD Insurance leads with 41.49% visibility, ranking for 13 keywords in the top 10.
- Westland Insurance follows with 28.93% visibility and 11 keywords in the top 10, indicating a strong presence in the home insurance category.
- RBC Insurance ranks third with 17.75% visibility and 16 keywords in the top 10, showing robust SEO performance.
- The Co-operators and CAA Manitoba have significant visibility, 12.12% and 10.80% respectively, each ranking for multiple keywords in the top 10.
- Square One Insurance and Intact Insurance show competitive presence with visibility levels of 8.82% and 8.51%, respectively, ranking for multiple keywords in the top 10.
| No. | URL | Visibility | Keywords in top 10 | Average position |
| 1 | tdinsurance.com | 41.49% | 13 | 48.7 |
| 2 | westlandinsurance.ca | 28.93% | 11 | 57.0 |
| 3 | rbcinsurance.com | 17.75% | 16 | 38.6 |
| 4 | cooperators.ca | 12.12% | 13 | 50.8 |
| 5 | caamanitoba.com | 10.80% | 9 | 66.2 |
| 6 | squareone.ca | 8.82% | 14 | 47.1 |
| 7 | intact.ca | 8.51% | 12 | 54.7 |
| 8 | sgicanada.ca | 8.24% | 3 | 88.5 |
| 9 | ratehub.ca | 8.04% | 12 | 54.6 |
| 10 | oneinsurance.ca | 7.91% | 7 | 72.9 |
| 11 | sonnet.ca | 6.24% | 10 | 62.4 |
| 12 | winnipeginsurancebrokers.com | 6.22% | 8 | 69.6 |
| 13 | coughlin.com | 4.00% | 1 | 96.0 |
| 14 | hubinternational.com | 3.66% | 5 | 80.9 |
| 15 | lowestrates.ca | 3.08% | 4 | 84.9 |
| 16 | affinityis.ca | 2.42% | 2 | 92.2 |
| 17 | guild.ca | 2.20% | 6 | 78.0 |
| 18 | belairdirect.com | 2.15% | 5 | 81.3 |
| 19 | apollocover.com | 2.04% | 5 | 81.4 |
| 20 | duuo.ca | 1.74% | 2 | 92.3 |
The websites ranking in the top 10 for Commercial Insurance keywords in Manitoba
- TD Insurance dominates the commercial insurance keyword rankings with 36.76% visibility, appearing in the top 10 for 12 keywords and holding an average position of 22.9.
- Zensurance is a close second, with 34.16% visibility and ranking in the top 10 for 15 keywords, boasting a stellar average position of 3.3.
- Intact Insurance also shows strong performance with 27.14% visibility, ranking for 15 keywords and an average position of 3.9.
- The Co-operators and EasyCover maintain notable positions with visibility levels of 18.10% and 11.50% respectively.
- TruShield Insurance holds 6.41% visibility with 7 keywords in the top 10, highlighting its presence in the commercial insurance sector.
- Beneva is on the list because it ranks for keywords like “commercial insurance” and “commercial vehicle insurance”.
| No. | URL | Visibility | Keywords in top 10 | Average position |
| 1 | tdinsurance.com | 36.76% | 12 | 22.9 |
| 2 | zensurance.com | 34.16% | 15 | 3.3 |
| 3 | intact.ca | 27.14% | 15 | 3.9 |
| 4 | cooperators.ca | 18.10% | 9 | 42.7 |
| 5 | easycover.ca | 11.50% | 6 | 62.2 |
| 6 | trushieldinsurance.ca | 6.41% | 7 | 56.3 |
| 7 | brokerlink.ca | 3.77% | 6 | 63.2 |
| 8 | hubinternational.com | 3.50% | 3 | 81.1 |
| 9 | mpi.mb.ca | 2.58% | 4 | 75.4 |
| 10 | westlandinsurance.ca | 2.56% | 2 | 87.3 |
| 11 | ratehub.ca | 2.29% | 2 | 87.5 |
| 12 | aon.com | 2.09% | 2 | 87.5 |
| 13 | sovereigninsurance.ca | 2.09% | 2 | 87.5 |
| 14 | allstate.ca | 1.89% | 3 | 81.6 |
| 15 | rbcinsurance.com | 1.74% | 3 | 81.7 |
| 16 | chubb.com | 1.50% | 2 | 87.5 |
| 17 | aig.ca | 1.45% | 2 | 87.5 |
| 18 | beneva.ca | 1.19% | 2 | 87.8 |
| 19 | northbridgeinsurance.ca | 1.15% | 2 | 87.7 |
| 20 | sonnet.ca | 1.12% | 1 | 93.7 |
How to Use This Information
- SEO Strategy Optimization: Focus on the top-ranking competitors to understand their SEO strategies and identify areas for improvement in your own approach.
- Keyword Targeting: Prioritize the high-value keywords that competitors are ranking for and develop content that targets these terms.
- Competitive Benchmarking: Compare your website’s visibility and rankings with top performers to gauge your competitive standing and identify growth opportunities.
Insurance SEO SEM
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